Peter Phia Xiong
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Minneapolis, MN - Peter Phia Xiong, co-owner and radio show host at Hmong Minnesota Radio has recently purchased "Minority Radio" 1600 AM, to serve the underserved communities in the Twins Cities.
Mr. Xiong was a successful broker and property investor before he and three partners created Hmong Minnesota Radio, a low band station requiring the use of a special radio, in 2003.
For Mr. Xiong
what was once a dream is now a thriving business - serving the Hmong community with news, entertainment, and cultural programming.
In recent years the Hmong Minnesota Radio
has connected the homebound and elderly.
It has made their universe smaller and a lot less lonely.
It has created a community within the Hmong community for those who long for the sweet sound of Hmong songs, culture, and information on world events.
Hmong newspapers and radio have become part of the Hmong American culture and a tool to reach thousands of people.
"Radio can change a person's mind like any other media," said Mr. Xiong
agreed, "Many of the Minority communities are learning by hearing rather than by reading.
Mr. Xiong remains a partner in Hmong Minnesota Radio and continues to host his evening program while being the sole host for the programs on AM 1600.
Getting into the radio business and obtaining airtime has been a difficult journey up to this point.
There are always obstacles according to Mr. Xiong
past experience, Mr. Xiong
has designed AM 1600
to serve the Somali, Lao, Vietnamese, Cambodian, and Hmong communities everyday from 8:00 A.M. - 6:00 P.M. "We would like the Minority Community to feel like they have a home here and give the mainstream the opportunity to reach the Minority Community," said Mr. Xiong
Even with the slogan "One message reaches all," operating a radio station is an expansive business and Mr. Xiong
is the only staff for now.
said money is not his
is more interested in educating, informing and entertaining the community.
Money is a by-product of servicing the community.
believes the community can support Minority Radio 1600 AM
This is something that Mr. Xiong
is working to correct.
Hours and schedule are posted on their website at www.kpnp1600.com