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RAMP Advanced Commerce and Mobile Retail Services Summit - Advisory Board
Co-founder and CEO
Co-founder and CEO
Peter Vogel is co-founder and CEO of Plink, an online-to-offline rewards program that motivates members to make offline purchases.
has more than a decade of executive-level, online sales and marketing experience specializing in performance-based marketing, media buying and monetization of social media.
Most recently, Peter was senior director of marketing and industry scout at Adperio, an interactive agency specializing in affiliate marketing, in-game advertising, social gaming monetization, virtual currency and Facebook Credits monetization.
incubated the idea of Plink
, co-founded the company, spun it out of the interactive agency in 2011 and, in the summer of 2012, raised a $3 million Series A investment round from Grotech Ventures.
Peter was previously co-founder of Memolink.com and led the company's sales team from 1997 through the mid 2000s.
He received a BA from Washington University in St. Louis in economics.
My solution to stay out front ...
My solution to stay out front is to go straight to the source, and I was fortunate to get a few minutes with Plink CEO and Founder Peter Vogel to learn [...]
Peter Vogel, co-founder and ...
Peter Vogel, co-founder and CEO of Plink, an online-to-offline rewards program, used to offer Facebook credits as the primary reward currency, a tactic that worked because the company was acquirin members through social games like FarmVille.
"In the beginning, Facebook Credits were extremely motivating and desired by our members," says Vogel.
"Over time, though, the allure of social gaming and Facebook Credits faded, and our members began to tell us they wanted other rewards, so we added gift cards from companies like Amazon, iTunes, Home Depot and others."
In addition, Vogel
team responds to 1,000 customer service inquiries every week and gets 50 to 100 comments a day on Facebook, and this feedback is "invaluable" to the product improvement cycle.
The co-founder of Plink, ...
The co-founder of Plink, Peter Vogel has argued about it on an editorial on Techcrunch last week.
And, he also mentioned that Facebook can become a super dominant player in the online payments arena, much similar to a PayPal.
Interviews with Rocky Mountain Startups, Entrepreurs, Executives and VCs | techrockies.com
Converting An Online Consumer To Offline Buyer, With Plink's Peter Vogel
Peter Vogel, the co-founder of Plink (www.plink.com) tells us how the Denver-based company has created a service that helps drive consumers online to offline stores, by tapping into social games, rewards, and gift cards to consumers who spend their money at offline, retail locations.