Peter Vinall, president and CEO of AV Group, and Alan Danroth, senior operations manager.
We explore this revitalization through the eyes of the president and CEO of the AV Group
, Peter Vinall
.On January 16, 2006, Vinall
, along with approximately 270 employees, opened the doors to the AV Nackawic mill, a facility that had been dormant for almost 15 months.
..."This was a mill that many felt initially did not put up a fight for survival," said Peter Vinall, president and CEO, AV Group.
"Only one word could describe the mood of that day and it is euphoria," described Vinall
Commenting on the challenges to the revitalized mill, Peter Vinall
said, "We are committed to finding innovative ways of remaining competitive.By taking a collaborative approach with our employees and key stakeholders, and embracing emerging technologies, we'll succeed.With a flexible work force and a plant that will be able to readily change product from dissolving pulp to kraft pulp and back, we are well-placed for success."
On working with a large, India-based conglomerate, Vinall
said, "They offer us reasonable liberty in managing our affairs, while at the same time providing broad technical support.They stand for value chain optimization corporately, and they view us as a long-term investment."The Aditya Birla Group regards itself as India's first global corporation, being a player in 72 manufacturing units and sectoral services in India, Thailand, Philippines, Egypt, Australia, China and Canada. Viscose staple fibre, non-ferrous metals, cements, viscose filament yarn, branded apparel, carbon black, chemicals, fertilizers, and sponge iron are just some of its products.
"We, as managers, are open, straightforward and transparent," said Vinall
...A native of Australia, Vinall has over 25 years of experience in the industry with career stops in the USA, New Zealand, Canada, Norway and his homeland Australia, where he started as an electrical engineer with Australian Paper in 1981.Peter Vinall
years in the pulp and paper industry as a worldly voyage of experience.He
left Australia in 1987 and headed to the United States for seven years, before moving back down-under to New Zealand to take up a restructuring role for Fletcher Challenge Group
.It was while working for Fletcher that he was initially transferred to Canada, where he worked extensively on the West Coast.
At age 48, he
is father to three children and expecting a fourth soon.In addition, he
has three stepchildren to keep his
life full."My career has given my older children the opportunity to become very worldly and I am very proud of that fact," admitted Vinall