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TechStars » Pete Sheinbaum
TechStars > Pete Sheinbaum
Founder & CEO, Mandelbrot Project, Inc.
Peter A. Sheinbaum is the Founder and CEO of The Mandelbrot Project, Inc. a Foundry Group backed stealth startup based in Boulder, Colorado.
Mr. Sheinbaum is also the former CEO of DailyCandy, Inc.
In 2000, DailyCandy hired Mr. Sheinbaum to assist with the launch and development of DailyCandy.com.
In 2003, he was named COO of DailyCandy and in 2005 named CEO.
After a successful sale of DailyCandy
to Comcast Interactive Media in 2008, Pete
guided the Company though the transition before departing in May of 2009.
Prior to DailyCandy, Mr. Sheinbaum held the following positions: Director & CRM Practice Leader for Empower Solutions (ERP & CRM software consulting and implementation), COO of AlexBlake.com (retail e-commerce), and Manager of E-Commerce for E! Television Networks.
Additionally, Mr. Sheinbaum has served on several boards and advisory committees including IdealBite.com, TravelPost.com (sold to Sidestep), and TotalBeauty.com as well as investing in, and mentoring, a variety of technology startups.
Mr. Sheinbaum holds a BA in Economics from Colgate University and an MBA from The Anderson School at UCLA.
Prior to graduate school he worked as a financial analyst and associate in both commercial banking (Chemical Securities) and private equity (Lehman Brothers), respectively.
grew up in Westport, CT and currently lives in Boulder, CO with his
wife and two children.
Linking around with LinkSmart /
Pete Sheinbaum came up with the idea behind LinkSmart based on the experiences he had as a web publisher (Pete was the CEO of DailyCandy which was sold to Comcast a few years ago).
I met Pete well before that sale and he actually worked from our office while he was at DailyCandy for a while.
LinkSmart was born in the Foundry office several years ago as Pete started working on his next big idea shortly after leaving Comcast.
Silicon Flatirons - Events
Entrepreneurs Unplugged: Pete Sheinbaum, Founder and CEO of Mandelbrot Project, Inc.
w3w3.com - 2010 Strategic Planning Calendar - Save This Date
Silicon Flatirons : Entrepreneurs Unplugged: Pete Sheinbaum, Mandelbrot Project, Inc.
Google Takes Another Bite Out of SEO: Keywords | Cat Creatives
It's not just links that are taking a hit from Google - now keywords are in trouble too, according to Pete Sheinbaum, who was the CEO of Daily Candy before taking the helm at LinkSmart.
Google put an end to the easy acquisition of links, which for more than a decade had been essential to search engine rankings.
And now, Sheinbaum
says in Forbes
, keywords are also losing their importance in marketing.
isn't discounting keywords as it did links.
But it's making it harder for websites and advertisers to know what keywords drive traffic.
is keeping much of that information to itself and may become increasingly stingy about releasing it in the future, Sheinbaum