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Wrong Pete Sheinbaum?

Mr. Pete Sheinbaum


Techstars companies

HQ Phone: (800) 350-8850

Techstars companies

1050 Walnut Street Suite 202

Boulder, Colorado 80302

United States

Company Description

Techstars is a global ecosystem that empowers entrepreneurs to bring new technologies to market wherever they choose to build their business. With 18 mentorship-driven accelerator programs worldwide, Techstars exists to support the world's most promising ... more

Find other employees at this company (472)

Background Information

Employment History

Chief Executive Officer

Daily Candy

Chief Operating Officer


Founder and Chief Executive Officer

LinkSmart Inc

Chief Operating Officer



Lehman Brothers Inc.

Practice Leader - CRM

Empower Solutions , LLC


Investor and Advisor
Host Committee Inc

Advisory Board Member

Several Boards and Advisory Committees

Board Member and Advisory Committees

Board Member and Advisory Committees


Colgate University


The Anderson School at UCLA

Web References (103 Total References)

TechStars ยป Pete Sheinbaum

www.techstars.org [cached]

Pete Sheinbaum TechStars > Pete Sheinbaum

Pete Sheinbaum
Founder & CEO, Mandelbrot Project, Inc.
Peter A. Sheinbaum is the Founder and CEO of The Mandelbrot Project, Inc. a Foundry Group backed stealth startup based in Boulder, Colorado. Mr. Sheinbaum is also the former CEO of DailyCandy, Inc. In 2000, DailyCandy hired Mr. Sheinbaum to assist with the launch and development of DailyCandy.com. In 2003, he was named COO of DailyCandy and in 2005 named CEO. After a successful sale of DailyCandy to Comcast Interactive Media in 2008, Pete guided the Company though the transition before departing in May of 2009.
Prior to DailyCandy, Mr. Sheinbaum held the following positions: Director & CRM Practice Leader for Empower Solutions (ERP & CRM software consulting and implementation), COO of AlexBlake.com (retail e-commerce), and Manager of E-Commerce for E! Television Networks. Additionally, Mr. Sheinbaum has served on several boards and advisory committees including IdealBite.com, TravelPost.com (sold to Sidestep), and TotalBeauty.com as well as investing in, and mentoring, a variety of technology startups.
Mr. Sheinbaum holds a BA in Economics from Colgate University and an MBA from The Anderson School at UCLA. Prior to graduate school he worked as a financial analyst and associate in both commercial banking (Chemical Securities) and private equity (Lehman Brothers), respectively. Mr. Sheinbaum grew up in Westport, CT and currently lives in Boulder, CO with his wife and two children.

Linking around with LinkSmart /

www.sethlevine.com [cached]

Pete Sheinbaum came up with the idea behind LinkSmart based on the experiences he had as a web publisher (Pete was the CEO of DailyCandy which was sold to Comcast a few years ago). I met Pete well before that sale and he actually worked from our office while he was at DailyCandy for a while. LinkSmart was born in the Foundry office several years ago as Pete started working on his next big idea shortly after leaving Comcast.

Silicon Flatirons - Events

www.siliconflatirons.com [cached]

Entrepreneurs Unplugged: Pete Sheinbaum, Founder and CEO of Mandelbrot Project, Inc.

w3w3.com - 2010 Strategic Planning Calendar - Save This Date

www.w3w3.com [cached]

Silicon Flatirons : Entrepreneurs Unplugged: Pete Sheinbaum, Mandelbrot Project, Inc.

Google Takes Another Bite Out of SEO: Keywords | Cat Creatives

www.catcreatives.com [cached]

It's not just links that are taking a hit from Google - now keywords are in trouble too, according to Pete Sheinbaum, who was the CEO of Daily Candy before taking the helm at LinkSmart. Google put an end to the easy acquisition of links, which for more than a decade had been essential to search engine rankings.

And now, Sheinbaum says in Forbes, keywords are also losing their importance in marketing.
Google isn't discounting keywords as it did links. But it's making it harder for websites and advertisers to know what keywords drive traffic. Google is keeping much of that information to itself and may become increasingly stingy about releasing it in the future, Sheinbaum says.

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