Peter D. Jeffrey - President
Peter D. Jeffrey - President
FormaShape™ & Whitewater Composites Ltd.
Peter D. Jeffrey
Mr. Jeffrey was born and educated in England, where he obtained his Chartered Accountancy degree (FCA).
He worked in Africa with Coopers & Lybrand, and in the Bahamas with First City Bank of New York before settling in Vancouver in 1974.
Mr. Jeffrey has a broad range of executive management experience, having held senior management positions with various companies.
Prior to joining Whitewater Composites Ltd. as President in Kelowna, he held various positions with start up companies, including Legend Power Inc.
He was also President & CEO of Radical Elastomers Inc. where in eight months, he reduced monthly operating expenses by 50%, and simultaneously increased productivity by 60%.
Prior to this, Mr. Jeffrey was President & CEO of Avcorp Industries, a Canadian aerospace manufacturing company.
In five years, he
achieved a major turnaround of this company, increasing revenues by 225% to $90 million, profits by 190%, and capitalization by 549%.
employed 800 people in 5 divisions in British Columbia and Quebec.
tenure at Avcorp
, Mr. Jeffrey
introduced several advanced innovations, including anthropomorphic robotics for assembly production, a first in North America.
was also responsible for establishing the first facility purpose-built for flexible integrated cellular manufacturing in British Columbia, and he
the first Canadian company in its industry to use high-speed, flexible manufacturing cells to produce components.
has received the Gold Entrepreneurial Award from the National Canadian Productivity Awards organization
and was one of three finalists in the Pacific Region for Turnaround Entrepreneur of the Year.
was also named 1996 Executive of the Year by the Richmond Chamber of Commerce
and given the Award of Merit by the Aerospace Industries Association of Canada
Upon resigning from Avcorp Industries in 1999, Mr. Jeffrey went on to operate his own company, providing management services specializing in start-ups, high-tech, and financing at the seed, venture, and major exchange levels.
current position as President of Whitewater Composites Ltd.
(marketed under the name of FormaShape - www.formashape.com), Mr. Jeffrey
is focused on taking this manufacturing company to become the world leader in its area of expertise.
With this objective as the goal, the Company is changing its culture to become a Lean Enterprise
, is spending twice both the national and provincial averages on employee skills level training, is using some of the highest technology in its sector of operations, and is teaming with Okanagan College
and both University of British Columbia campuses on research and development projects.
A solid member of the business community, Mr. Jeffrey holds or has held numerous board and association positions.
Notably, while in Vancouver, he was a director of the Vancouver Board of Trade (VBT).
At the VBT, Mr. Jeffrey was Chair of the Membership Committee, a member of the Special Committee on The Vancouver Airport Authority, Chair of the Communications Committee, and Co-Chair of The Regional Transportation Task Force.
Mr. Jeffrey was also a Member of The Editorial Advisory Board of Business in Vancouver, a weekly business paper.
Mr. Jeffrey is a past director of Napier Environmental Technologies Inc. in Vancouver and Chair of the Audit Committee, a past director of Avcorp Industries, past director of the Aerospace Industries Association of Canada (AIAC), past Chair of The Trade Council of the AIAC, past director of Aerospace North America, and past President of the Vancouver Chapters of both the Financial Executives Institute and the Institute of Internal Auditors.
In addition, Mr. Jeffrey is a past Director of the Canuck Place Hospice Board where he served for eight years, including the positions of Treasurer, Chair of both the Governance and Audit Committees, and Vice Chairman.
Canuck Place opened as North America's first free-standing children's hospice.
To this day, Canuck Place remains the model for children's hospices in North America providing hospice care free of charge to children and their entire families and is regarded as one of the leading children's hospices in the world.
Mr. Jeffrey is currently a member of the Okanagan Lean Enterprise Consortium; Chair of the Board of the British Columbia Division of Canadian Manufacturers & Exporters a member of the Manufacturing Advisory Committee of the B.C. Competition Council, the latter being established by the Premier of the province to conduct a comprehensive review of the province's competitiveness on a sectoral and a regional basis; a director of Northern Sky Aircraft Inc.; Chair of the Steering Committee of the Okanagan Composite Manufacturers Group; and a Director of the American Composite Manufacturers Association.