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This profile was last updated on 11/12/15  and contains information from public web pages and contributions from the ZoomInfo community.

Chief Marketing Officer

Phone: (415) ***-****  
Email: p***@***.com
Demandbase Inc
301 Howard Street Suite 1800
San Francisco , California 94105
United States

Company Description: Demandbase provides marketers with the first pay-as-you-go service for creating email, phone, and mailing lists for B2B campaigns. By offering deeper filtering...   more
Background

Employment History

Education

  • B.S. Degree
    University of Colorado at Boulder
117 Total References
Web References
"Ten years ago, when a marketing ...
www.eweek.com, 12 Nov 2015 [cached]
"Ten years ago, when a marketing department wanted to purchase technology to improve their efficiency, reach more prospects or engage their customers, they had to go through their IT department," Peter Isaacson, chief marketing officer at Demandbase, told eWEEK. "Which meant your project was 27th in line, sitting behind finance, sales, operations, even HR."
With the introduction of cloud-based technologies, marketing departments didn't have to integrate that technology into a company's legacy systems, Isaacson explained, noting that marketers could access these tools through a browser and a whole new world opened up to them.
"More than any other reason, that is why marketing technology companies have exploded from 200 four years ago to a couple of thousand today," he said.
...
"It would be tough to find a marketer today who would say that data analytics will decrease in importance," Isaacson said. "As data continues to become more readily available, marketers need to re-evaluate how they leverage the information across solutions, from marketing automation and advertising all the way to CRM."
In addition, he noted that data will play an essential role in how B2B marketers advertise, personalize, convert and measure campaigns so that they're aligned with sales every step of the way.
"This will ensure that marketing is measuring what's most important to sales so they can provide prospects with a more cohesive experience across the funnel," he explained.
Peter Isaacson is a proven ...
www.demandbase.com, 23 Oct 2014 [cached]
Peter Isaacson is a proven business leader with over 25 years of marketing experience in job responsibilities ranging from branding and advertising, to corporate communications and product marketing. This includes deep experience in both B2C and B2B marketing and managing large teams across international markets.
As Chief Marketing Officer for Demandbase, Peter is responsible for overall marketing strategy and execution, including product, corporate and field marketing. Prior to joining Demandbase, Peter was CMO at Castlight Health, helping to scale the company and build the marketing team prior to their successful IPO. Peter has also held leadership positions at Microstrategy and Adobe, where he led various functions, including brand marketing, WW field marketing, and the WW Education vertical business. Peter got his start in advertising, working at agencies in New York on accounts ranging from Procter & Gamble to Compaq computers.
2006 Speakers IMCAnet
www.imcanet.com, 29 June 2013 [cached]
Peter Isaacson Vice President - Global Field Marketing Adobe Systems, Inc.
Peter Isaacson is the Vice President of Worldwide Field Marketing for Adobe Systems. Managing a team of over 150 marketing professionals that include personnel from Japan, Europe, North America, Australia and Asia, he is responsible for driving all customer outreach activities for Adobe worldwide.
Prior to his role as Vice President, Isaacson was the Sr. Director for Worldwide Brand Marketing for Adobe. His responsibilities spanned brand positioning, advertising, packaging and collateral, as well as Relationship Marketing.
Prior to Adobe, Isaacson held a Vice President position with Ammirati Puris Lintas, managing advertising and brand positioning accounts for clients such as Compaq in the enterprise, desktop, networking, portable and consumer segments, and Chesebrough Pond's for its Brut and Mentadent products. Isaacson also spent more than four years with Saatchi & Saatchi Advertising, handling strategic accounts for Proctor & Gamble on such products as Spic & Span, Camay, Ivory Bar, Tide, Liquid Ivory, Comet, and Top Job.
Isaacson holds a B.S. Degree from the University of Colorado at Boulder.
Adobe Education Leadership Forum 2008
www.adobe-eduevents.com, 10 Aug 2011 [cached]
Speakers | Speakers | John Treloar | Peter Isaacson | Assoc. Prof Daniel Tan | James Pearson | Megan Stewart | Bob Regan | Patricia Lim | Melvin Goh | Aaron Metz | John D'Arcy | Tsong-Zen Liu | Philip Roy
...
Peter Isaacson Vice President, Worldwide Education, Adobe Systems
Peter Isaacson is the Vice President of Worldwide Education for Adobe Systems. Isaacson oversees a team of business and marketing professionals focusing on K-12 and Higher Education, as well as curriculum, certification and professional development.
In his previous role as Vice President of Worldwide Field Marking, Isaacson managed a team of over 175 marketing professionals with personnel in Japan, Europe, North America, Australia and Asia. In this role, he was responsible for driving all customer outreach activities in the field for Adobe worldwide. He has also served as the Senior Director for Worldwide Brand Marketing at Adobe, with responsibilities spanning brand positioning, advertising and packaging design.
Prior to Adobe, Isaacson held a Vice President position with Ammirati Puris Lintas, managing advertising and brand positioning accounts for clients such as Compaq in the enterprise, desktop, networking, portable and consumer segments, and Chesebrough Pond's for its Brut and Mentadent products. Isaacson also spent more than four years with Saatchi & Saatchi Advertising, handling strategic accounts for Proctor & Gamble on such products as Spic & Span, Camay, Ivory Bar, Tide, Liquid Ivory, Comet, and Top Job.
Isaacson holds a B.S. Degree from the University of Colorado at Boulder. He enjoys travel and a variety of sports, including basketball, mountain biking, and golf.
Peter Isaacson, vice ...
www.computerbusinessreview.com [cached]
Peter Isaacson, vice president of education marketing at Adobe, said: "By making it easier for educational institutions to adopt Flex 2, we are ensuring that students and researchers are better equipped to harness the power of Web 2.0 and RIAs.
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