Peter Isaacson, Vice President WW Education, Adobe
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This profile was last updated on 10/23/14 and contains information from public web pages and contributions from the ZoomInfo community.
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Vice President WW Education

Phone: (408) ***-****  HQ Phone
Adobe
345 Park Avenue
San Jose , California 95110
United States

Company Description: Adobe Systems Incorporated (Adobe) is a diversified software companies. The Company offers a line of creative, business and mobile software and services used by...   more
Background

Employment History

  • Vice President of Worldwide Field Marketing
    Adobe
  • Vice President Position
    Ammirati Puris Lintas

Board Memberships and Affiliations

Education

  • B.S. Degree
    University of Colorado at Boulder
107 Total References
Web References
Peter Isaacson is a proven ...
www.demandbase.com, 23 Oct 2014 [cached]
Peter Isaacson is a proven business leader with over 25 years of marketing experience in job responsibilities ranging from branding and advertising, to corporate communications and product marketing. This includes deep experience in both B2C and B2B marketing and managing large teams across international markets.
As Chief Marketing Officer for Demandbase, Peter is responsible for overall marketing strategy and execution, including product, corporate and field marketing. Prior to joining Demandbase, Peter was CMO at Castlight Health, helping to scale the company and build the marketing team prior to their successful IPO. Peter has also held leadership positions at Microstrategy and Adobe, where he led various functions, including brand marketing, WW field marketing, and the WW Education vertical business. Peter got his start in advertising, working at agencies in New York on accounts ranging from Procter & Gamble to Compaq computers.
2006 Speakers IMCAnet
www.imcanet.com, 29 June 2013 [cached]
Peter Isaacson Vice President - Global Field Marketing Adobe Systems, Inc.
Peter Isaacson is the Vice President of Worldwide Field Marketing for Adobe Systems. Managing a team of over 150 marketing professionals that include personnel from Japan, Europe, North America, Australia and Asia, he is responsible for driving all customer outreach activities for Adobe worldwide.
Prior to his role as Vice President, Isaacson was the Sr. Director for Worldwide Brand Marketing for Adobe. His responsibilities spanned brand positioning, advertising, packaging and collateral, as well as Relationship Marketing.
Prior to Adobe, Isaacson held a Vice President position with Ammirati Puris Lintas, managing advertising and brand positioning accounts for clients such as Compaq in the enterprise, desktop, networking, portable and consumer segments, and Chesebrough Pond's for its Brut and Mentadent products. Isaacson also spent more than four years with Saatchi & Saatchi Advertising, handling strategic accounts for Proctor & Gamble on such products as Spic & Span, Camay, Ivory Bar, Tide, Liquid Ivory, Comet, and Top Job.
Isaacson holds a B.S. Degree from the University of Colorado at Boulder.
Leadership Team | Castlight Health
www.castlighthealth.com, 11 Oct 2013 [cached]
Peter Isaacson
Chief Marketing Officer
Peter is Castlight Health's Chief Marketing Officer and oversees overall marketing strategy and execution for the company.
He has over 25 years of experience in both enterprise and direct-to-consumer marketing, spanning packaged goods to technology industries. Most recently, Peter served as Senior Vice President of Worldwide Marketing at MicroStrategy, where he drove marketing strategy across big data, mobile, cloud, and social business initiatives. Peter has also held senior marketing positions at Adobe Systems, including corporate marketing, field marketing, and managing the WW education business. Peter got his start in advertising, working at Saatchi and Saatchi, as well as Ammirati Puris Lintas. Peter holds a B.S. Degree from the University of Colorado at Boulder.
NMC Board of Directors | NMC
www.nmc.org, 3 Feb 2011 [cached]
Peter Isaacson
...
Peter Isaacson, Board Member Adobe Systems, Inc
...
Peter Isaacson has over 20 years of experience in marketing, with job responsibilities ranging from branding and advertising, to field marketing and product marketing. Peter is currently the Vice President of Worldwide Education at Adobe, overseeing all aspects of marketing for the Education business, including product marketing, product pricing, channel marketing and program development. Prior to managing the Education business, Peter led Worldwide Field Marketing for all Adobe products, managing a team of marketing professionals across 20+ countries. Peter got his start in advertising, working at agencies in New York on traditional packaged goods accounts such at Procter & Gamble and Chesebrough Ponds, before making the transition to technology by leading the Compaq account. From there, Peter moved to the client side, and changed coasts to lead advertising, branding, and relationship marketing for Adobe. When not overwhelmed by the demands of his 7 and 9 year old children, Peter enjoys almost all sports and outdoor activities, including mountain biking, skiing, basketball, tennis and golf.
SAN FRANCISCO - April 15, 2014 ...
marketing.demandbase.com, 15 April 2014 [cached]
SAN FRANCISCO - April 15, 2014 - Demandbase, Inc., the B2B targeting and personalization company, today announced that Peter Isaacson has joined the company as Chief Marketing Officer. In this role, Isaacson will be responsible for the company's overall marketing strategy and execution -- including corporate, product and field marketing -- closely aligning marketing strategies with increased revenue and business results. Prior to joining Demandbase, Isaacson served as CMO at Castlight Health (NYSE: CSLT), a leading provider of enterprise healthcare cloud software, where he was responsible for the company's overall marketing strategy and execution and helped scale the company prior to their IPO.
"With his unique combination of advertising and field marketing experience, and a proven track record of successfully creating new industry categories and bringing them to scale, Peter was the standout candidate to lead our marketing organization," said Chris Golec, CEO, Demandbase.
...
Prior to Castlight, Peter was SVP, worldwide marketing at MicroStrategy, and VP at Adobe, where he held several senior level marketing positions for more than 10 years. Isaacson started his career in advertising at Saatchi and Saatchi and Ammirati Puris Lintas. With nearly 25 years of technology marketing experience, and a focus on B2B marketing, Isaacson has the expertise necessary to help define and lead Demandbase's strategy during this rapid growth period for the company.
"Demandbase is a market leader with proprietary advertising and personalization solutions built for the exploding B2B marketing category", said Peter Isaacson, CMO, Demandbase.
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