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This profile was last updated on 3/29/2017 and contains contributions from the  Zoominfo Community.

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Peter Isaacson

Chief Marketing Officer

Demandbase Inc

HQ Phone:  (415) 683-2660

Direct Phone: (650) ***-****direct phone

Email: p***@***.com

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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

Demandbase Inc

680 Folsom Street Suite 400

San Francisco, California,94107

United States

Company Description

Demandbase, the leader in Account-Based Marketing, enables B2B companies to identify and target the accounts they value most, and then market to them across the entire funnel. The Demandbase B2B Data Cloud is the definitive B2B database and technology for targ...more

Background Information

Employment History

Chief Marketing Officer

Argyle Journal


Delhaize Group SA


//www.adobe-eduevents.com/


Chief Marketing Officer

Glaxo-Wellcome....Castlight Health


Vice President, WW Field Marketing

Liquid Agency Inc


Affiliations

The New Media Consortium

Board Member


Education

B.S. Degree

University of Colorado at Boulder


Web References(130 Total References)


www.argylejournal.com

Peter Isaacson
Bridging the Great Divide: Sales & Marketing Alignment: Peter Isaacson, Chief Marketing Officer, Demandbase


www.demandbase.com

Peter Isaacson is a proven business leader with over 25 years of marketing experience in job responsibilities ranging from branding and advertising, to corporate communications and product marketing.
This includes deep experience in both B2C and B2B marketing and managing large teams across international markets. As Chief Marketing Officer for Demandbase, Peter is responsible for overall marketing strategy and execution, including product, corporate and field marketing. Prior to joining Demandbase, Peter was CMO at Castlight Health, helping to scale the company and build the marketing team prior to their successful IPO. Peter has also held leadership positions at Microstrategy and Adobe, where he led various functions, including brand marketing, WW field marketing, and the WW Education vertical business. Peter got his start in advertising, working at agencies in New York on accounts ranging from Procter & Gamble to Compaq computers.


www.revenueaccelerators.com [cached]

"B2B marketers are realizing that marketing to large quantities of individuals doesn't result in quality sales opportunities," said Peter Isaacson, chief marketing officer at Demandbase.


www.insightsquared.com [cached]

In this session, Peter Isaacson, CMO of Demandbase, will bring Wendy White, Head of Global Business Campaigns at CenturyLink, and Geoff Kahler, Director of Marketing at CenturyLink, to discuss how CenturyLink's Enterprise marketing team is working with Demandbase to deliver actionable insights to the sales team directly within Salesforce.


www.ogilvy.com [cached]

In our most recent webinar, Peter Isaacson,Chief Marketing Officer of Demandbase, and Ritesh Patel, EVP and Chief Digital Officer for Ogilvy CommonHealth Worldwide, walk us through a new model called Account-based Marketing (ABM).


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