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2017-02-28T00:00:00.000Z

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Peter Isaacson

Chief Marketing Officer

Demandbase Inc

Direct Phone: (650) ***-****       

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Demandbase Inc

680 Folsom Street Suite 400

San Francisco, California 94107

United States

Company Description

Demandbase, the leader in Account-Based Marketing, enables B2B companies to identify and target the accounts they value most, and then market to them across the entire funnel. The Demandbase B2B Data Cloud is the definitive B2B database and technology for ... more

Find other employees at this company (291)

Background Information

Affiliations

Board Member
New Media Consortium

Education

B.S. Degree

University of Colorado at Boulder

Web References (133 Total References)


Peter Isaacson is a proven ...

www.demandbase.com [cached]

Peter Isaacson is a proven business leader with over 25 years of marketing experience in job responsibilities ranging from branding and advertising, to corporate communications and product marketing. This includes deep experience in both B2C and B2B marketing and managing large teams across international markets.

As Chief Marketing Officer for Demandbase, Peter is responsible for overall marketing strategy and execution, including product, corporate and field marketing. Prior to joining Demandbase, Peter was CMO at Castlight Health, helping to scale the company and build the marketing team prior to their successful IPO. Peter has also held leadership positions at Microstrategy and Adobe, where he led various functions, including brand marketing, WW field marketing, and the WW Education vertical business. Peter got his start in advertising, working at agencies in New York on accounts ranging from Procter & Gamble to Compaq computers.


No doubt responding to dire predictions ...

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No doubt responding to dire predictions from the likes of Stephen Hawking, Peter Isaacson, CMO, Demandbase, predicts that "Artificial intelligence will destroy the world but not before it really helps B2B marketers.


"ABM is more than just a ...

business-sector.net [cached]

"ABM is more than just a marketing strategy; it has become the cornerstone of most B2B marketing plans," said Peter Isaacson, CMO at Demandbase, in a press release.


In this session, Peter ...

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In this session, Peter Isaacson, CMO of Demandbase, will bring Wendy White, Head of Global Business Campaigns at CenturyLink, and Geoff Kahler, Director of Marketing at CenturyLink, to discuss how CenturyLink's Enterprise marketing team is working with Demandbase to deliver actionable insights to the sales team directly within Salesforce.


queue :: Despite Tech Aids, B2B Marketers Struggle with Targeting - queue

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"B2B marketers are spreading their bets across the table," says Peter Isaacson, CMO of DemandBase, the account-based marketing company that funded the survey. "There is frustration, but there's also an air of resignation that, 'Yes, I know some of my ad dollars are wasted, I know I'm not reaching the audience I want, so how else am I to cover a broad segment?'" Seventy percent of the marketers surveyed said their advertising fails to meet their expectations either all of some of the time, and 96% admit it's inevitable that their communications will reach a significant number of people outside of their targeted segments. Despite all the data-driven digital platforms at their disposal, four in 10 B2B marketers say they find it difficult to measure ROI, that their sales cycles are too long, that they lack sufficient quality leads, and that salespeople won't follow up on them when they get them. "If this were 2001, I wouldn't be surprised at that," comments Isaacson, "but they have so much invested in digital technology that they've got to get better."

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