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This profile was last updated on 6/12/2017 and contains contributions from the  Zoominfo Community.

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Peter Isaacson

Chief Marketing Officer

Demandbase Inc

HQ Phone:  (415) 683-2660

Direct Phone: (650) ***-****direct phone

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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

Demandbase Inc

680 Folsom Street Suite 400

San Francisco, California,94107

United States

Company Description

Demandbase, the leader in Account-Based Marketing, enables B2B companies to identify and target the accounts they value most, and then market to them across the entire funnel. The Demandbase B2B Data Cloud is the definitive B2B database and technology for targ...more

Background Information

Employment History

Delhaize Group SA


//www.adobe-eduevents.com/


Chief Marketing Officer

Glaxo-Wellcome....Castlight Health


Vice President, WW Field Marketing

Liquid Agency Inc


Vice President

worldwide branding


Affiliations

The New Media Consortium

Board Member


Education

B.S. Degree

University of Colorado at Boulder


Web References(144 Total References)


www.argylejournal.com

Peter Isaacson
Bridging the Great Divide: Sales & Marketing Alignment: Peter Isaacson, Chief Marketing Officer, Demandbase


www.marketing.org [cached]

Peter Isaacson (@peisaacson)
Chief Marketing Officer Demandbase


www.contentcurationmarketing.com [cached]

Peter Isaacson, CMO for DemandBase, predicts AI won't replace ABM as a key focus for marketers but rather, will enhance it.
Read more from Peter Isaacson about AI's impact on marketing below.


www.demandbase.com

Peter Isaacson is a proven business leader with over 25 years of marketing experience in job responsibilities ranging from branding and advertising, to corporate communications and product marketing.
This includes deep experience in both B2C and B2B marketing and managing large teams across international markets. As Chief Marketing Officer for Demandbase, Peter is responsible for overall marketing strategy and execution, including product, corporate and field marketing. Prior to joining Demandbase, Peter was CMO at Castlight Health, helping to scale the company and build the marketing team prior to their successful IPO. Peter has also held leadership positions at Microstrategy and Adobe, where he led various functions, including brand marketing, WW field marketing, and the WW Education vertical business. Peter got his start in advertising, working at agencies in New York on accounts ranging from Procter & Gamble to Compaq computers.


www.madisonlogic.com [cached]

"With an account-based approach, companies can identify the accounts that can have the biggest impact on their business and focus retargeting on those companies," said Peter Isaacson, CMO at Demandbase, a leading provider of ABM solutions.
"For example, if anyone from Company X comes to our site, you can hit them with ads," Isaacson said. "Too often, marketers focus on ads only," Isaacson said.


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