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Peter Hammer

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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

Background Information

Employment History

Editor

The Marketing Scientist


Editor of the SCIENTIST

The Marketing Scientist


Position In Consulting, Research Interests

The Marketing Scientist


Research Associate

Ehrenberg-Bass Institute for Marketing Science


Senior Research Associate

Ehrenberg-Bass Institute for Marketing Science, University of South Australia


Research Associate

The Ehrenberg-Bass Institute


University of South Australia


Web References(15 Total References)


Pete Hammer

www.marketingscientist.com [cached]

Pete Hammer Marketing Scientist Consulting Research Interests Pete Hammer : EditorPete Hammer is the editor of the MARKETING SCIENTIST.His research interests are advertising, media and consumer behaviour. Pete is currently working as a Research Associate with the Ehrenberg-Bass Institute for Marketing Science and consults on a regular basis for a number of industry clients in Australia and around the world.He also teaches in the School of Marketing at the University of South Australia as tutor and lecturer in the areas of marketing metrics, consumer behaviour, advertising and media. Pete has written a number of articles in the areas of advertising, media, market research, and wine marketing.He is also enrolled in postgraduate study and is writing a research thesis.His primary research interests are advertising and media - and his thesis is addressing the impact of clutter on advertising effectiveness.He recently conducted a large-scale, in-home research experiment addressing the impact of clutter in television, which has gained considerable attention in the media. To find out more about Pete's work at the University of South Australia, please click here. Pete founded the Marketing Scientist in 2006. To contact the editor, please click here. Pete Hammer > Marketing Scientist >


Marketing Science Centre

www.marketingsciencecentre.com [cached]

Peter Hammer


Publications and Press

www.marketingscientist.com [cached]

Pete Hammer Marketing Scientist Consulting Research Interests The following details some of Pete Hammer's publications and works in the press ... Conference PapersHammer, P., E. Riebe, R. Kennedy (2007).Exploring the impact of advertising clutter in television.Paper presented at the European Marketing Academy Conference, Reykjavik University, Iceland Hammer, P., E. Riebe. (2006).Broadening the Empirical Generalisation: the Impact of Brand Usage on Memories of Advertising.ANZMAC.Brisbane, Australia. Hammer, P., T. Green, E. Riebe. (2006).Pete Hammer > Marketing Scientist > Publications and Press >


Consulting

www.marketingscientist.com [cached]

Pete Hammer Marketing Scientist Consulting Research Interests Pete Hammer consults on a regular basis as part of his role at the Ehrenberg-Bass Institute. To contact Pete Hammer directly, click here. Pete Hammer > Marketing Scientist > Consulting >


www.marketingscientist.com

Pete Hammer Marketing Scientist Consulting Research Interests Pete has many different research interests.Pete Hammer > Marketing Scientist > Research Interests >


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