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This profile was last updated on 3/4/08  and contains information from public web pages and contributions from the ZoomInfo community.
 
Background

Employment History

  • Editor
    The Marketing Scientist
  • Editor of the SCIENTIST
    The Marketing Scientist
  • Position In Consulting, Research Interests
    The Marketing Scientist
  • Research Associate
    Ehrenberg-Bass Institute for Marketing Science
  • Senior Research Associate
    Ehrenberg-Bass Institute for Marketing Science, University of South Australia
  • Research Associate
    The Ehrenberg-Bass Institute
  • University of South Australia
15 Total References
Web References
Pete Hammer
www.marketingscientist.com, 4 Mar 2008 [cached]
Pete Hammer Marketing Scientist
Consulting Research Interests
...
Pete Hammer : Editor
Pete Hammer is the editor of the MARKETING SCIENTIST.His research interests are advertising, media and consumer behaviour.
Pete is currently working as a Research Associate with the Ehrenberg-Bass Institute for Marketing Science and consults on a regular basis for a number of industry clients in Australia and around the world.He also teaches in the School of Marketing at the University of South Australia as tutor and lecturer in the areas of marketing metrics, consumer behaviour, advertising and media.
Pete has written a number of articles in the areas of advertising, media, market research, and wine marketing.He is also enrolled in postgraduate study and is writing a research thesis.His primary research interests are advertising and media - and his thesis is addressing the impact of clutter on advertising effectiveness.He recently conducted a large-scale, in-home research experiment addressing the impact of clutter in television, which has gained considerable attention in the media.
To find out more about Pete's work at the University of South Australia, please click here.
Pete founded the Marketing Scientist in 2006.
To contact the editor, please click here.
Pete Hammer > Marketing Scientist >
Marketing Science Centre
www.marketingsciencecentre.com, 15 May 2008 [cached]
Peter Hammer
Publications and Press
www.marketingscientist.com, 4 Mar 2008 [cached]
Pete Hammer Marketing Scientist
Consulting Research Interests
...
The following details some of Pete Hammer's publications and works in the press ...
Conference Papers
Hammer, P., E. Riebe, R. Kennedy (2007).Exploring the impact of advertising clutter in television.Paper presented at the European Marketing Academy Conference, Reykjavik University, Iceland
Hammer, P., E. Riebe. (2006).Broadening the Empirical Generalisation: the Impact of Brand Usage on Memories of Advertising.ANZMAC.Brisbane, Australia.
Hammer, P., T. Green, E. Riebe. (2006).
...
Pete Hammer > Marketing Scientist > Publications and Press >
Consulting
www.marketingscientist.com, 4 Mar 2008 [cached]
Pete Hammer Marketing Scientist
Consulting Research Interests
...
Pete Hammer consults on a regular basis as part of his role at the Ehrenberg-Bass Institute.
...
To contact Pete Hammer directly, click here.
Pete Hammer > Marketing Scientist > Consulting >
Pete Hammer ...
www.marketingscientist.com, 17 Nov 2007 [cached]
Pete Hammer Marketing Scientist
Consulting Research Interests
...
Pete has many different research interests.
...
Pete Hammer > Marketing Scientist > Research Interests >
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