strikes again - April 24 , 2007
Radio Business Report
Hispanic radio group is getting a third station in the Charlotte NC market.
shed some light on his
plans for the immediate future, saying his
acquisition strategy will focus on properties in "...the southeast and Midwest with fulltime Hispanic broadcasting.
also owns WNOW-AM ("Radio Lider" 1030) and is changing the call letters of the second station to WNOW-FM.
"It's been our real goal to get in with a great FM in Charlotte," said Peter Davidson, president of Davidson Media.
founded the company in 2004 and has emphasized Spanish-language stations in emerging markets in the Southeast and Midwest.
operates 40 stations.
FM delivers a clearer and longer signal.
The station will be among the most powerful in the Charlotte market, broadcasting at 100,000 watts.
WNOW-AM's signal will be simulcast on both frequencies for a few weeks, then the FM station will become music-intensive.
WNOW-AM, already an intensely community-focused station, will replace its music shows with a talk format, focusing on news and sports.
"We love our AM," said Davidson