provides counsel to ensure that messaging accurately and consistently reflects these values in order to instill, and then preserve, the trust and confidence of employees, investors, customers, the media, and related stakeholders.
works to harness the power and influence of this critical stakeholder group through experienced internal communications counsel and an understanding of the information channels that impact employee engagement.
State of Play:
A NYSE-traded financial services Firm with a storied history confronted a unique challenge in early 2008 as it emerged from a series of acquisitions.
The Firm's name was well-known, yet investments in new service lines and new leadership were creating vastly different - and substantially larger - market opportunities.
From a public relations perspective, the charge to Perry Street
was to develop a positioning program to elevate the Firm's corporate profile, while developing and executing distinct programs for each of the Firm's main service lines.
Working collaboratively with the Firm's Head of Marketing, Perry Street
developed a media relations program to: (1) highlight the Firm's senior leadership; and (2) develop targeted, aggressive media campaigns for specific service lines.
began by helping the Firm launch a campaign that gave voice to the Firm's Managing Directors through real-time news monitoring and timely participation in developing stories.
This media-centric effort was complemented with "controlled" tactics such as white papers, frequent client alerts, and related thought leadership efforts.