"It is so original," raves Penny Barre, vice president of Strategic Partnerships for General Growth Properties.
"It's a national park theme.
There is a tent, a waterfall, a log slide.
It's a perfect sponsorship for Pampers KanDoo."
says the play area, which was designed, manufactured, and installed by PLAYTIME
, opened at the Pinnacle Hills Promenade in Rogers, Arkansas on October 4.
In addition to sponsorship of the area itself, Pampers KanDoo products are marketed in the nearby unisex bathrooms and at the nearby food court.
, a subsidiary of Pampers, makes products that help kids maintain personal hygiene.
"We even have the KanDoo mascot, a frog, on the waterfall in the play area!"
"This is a perfect sponsorship for Pampers KanDoo because they can directly target families and kids," says Barre
"We've done sponsored play areas in other areas of the country and they can't believe how much awareness their company generates in a community by sponsoring a play area."
says retailers appreciate the play areas, too.