"It's unfair to the business owner to regulate the content," said Paul A. Strada, president of Buffalo-based N.A.S. Quick Sign.
Efforts are under way to try and work with city officials on an accommodation, according to Strada
, whose company installed the sign.
Meanwhile, officials said the jeweler can continue to operate the sign if it complies with the 10 minutes of advertising maximum per hour.
"There's no reason that you should want to control the content if it's non-offensive," Strada
"Technically, it's illegal."
said neither his
company nor his
client has any plan to sue the city over a regulation that he's
convinced is illegal.
hoping city officials will remove what he
brands an "archaic" law as it revamps its zoning code.
"Items of general public interest" are debatable, he
For example, Strada
said it could be argued that "we buy gold" is an important message given the current economic volatility.
The business needs the advertising," Strada
Of the 43 municipalities that regulate electronic message signs in Western New York, Buffalo's code is the only one that includes content restrictions, Strada