South Nyanza Sugar Company (Sony) Chief Executive Officer, Mr Paul Odola, said the equipment from South Africa will help the company re-position itself in the market.
Presently, the company has two branding machines and was unable to cope with growing demand for its branded products.Odola
said cheap sugar imports flooding the market was affecting the sale volumes of local sugar companies.
"We consulted widely and resolved that re-branding and re-launching our products is the only way to appeal to our customers and keep us ahead of the competition," said Odola
"We will start branding full scale from May," he
was speaking to The Standard in his
office on Saturday. He was accompanied by the company's public relations officer, Mr Wilson Okong'o.Odola
said engineers from Sony
had inspected the branding equipment.Sony
, which has a cane crushing capacity of 3,000 tonnes a day, acquired 25 tractors and a modern high-powered generator on December 14, last year.Odola
said the miller would open depots in Kisumu, Nakuru and Nairobi.He
said the company suffered a Sh437 million loss in post-election chaos adding a quarter of its 2,500 sugar cane nucleus was set ablaze.