Paul O'Kelly, managing director of Harsco Infrastructure in Europe
is to expand the range of powered access and mast climbing work platforms it offers worldwide as part of a strategy to widen its range of services to major industrial and construction customers.
Paul O'Kelly, the recently appointed managing director of Harsco Infrastructure in Europe, said the company aimed to offer customers everywhere the full product range of scaffolding, shoring/formwork, cradles, powered access and mast climbing work platforms currently offered in a few markets such as the UK.
did not know yet the scale of equipment required, and that investments would only be made "when the market starts growing".
said the European market was currently at the bottom of the cycle.
"We will have a common product offering throughout Europe", said Mr O'Kelly
The recent rebranding of Harsco's
construction and access brands - Patent, Hunnebeck and SGB
- as Harsco Infrastructure
was made in part to present a single face to customers anywhere in the world.
The strategy will also see the company target more business with large construction and industrial customers - it is chasing international contracts with these large customers - and also increase the amount of industrial business from the current 30% of the total (in Europe) to nearer 50%.
Mr O'Kelly, who was managing director of Algeco subsidiary Elliott Group before joining Harsco in January, told IRN that he had set himself a personal goal of increasing Harsco Infrastructure's US$740 million European business by a factor of four within four years.
said the target in its construction business was to increase the proportion of business undertaken with major accounts from the current 30-50% to closer to 60-70%.
The increased focus on powered access comes little over a year after Harsco
sold its UK powered access fleet.
said this sale was made because SGB
(as it was then called) had over-invested in a narrow product range.