Under the agreement, MacDonald
will supply key components of its premier online display ad building applications "Visuals Plus Express" (VPE2) and PM2 to be incorporated into Bluefin's PlaceAd module included in their industry-leading offering BluefinCMPTM (Community Marketplace Platform).Now using BluefinCMP, advertisers will have the option of building both display ads and classified liner ads for both print and online publications all in the same user experience.MacDonald
has also agreed to become a value added reseller of BluefinCMP within the United States and Canada. MacDonald
currently has over 120 newspapers using the Visuals Plus Express and PM2 applications as part of their internal ad production workflow, and over 800 newspapers subscribers of their industry-leading publication, "Inside Classified"."Self-service advertising is where all publishers need to be to grow their business", said Patrick MacDonald, President and Publisher of MacDonald Advertising Services.
,s VPE2 and PM2 have helped newspapers substantially reduce ad production times and increase overall operational efficiencies.