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Wrong Patrick Hanlon?

Mr. Patrick Hanlon S.

Chief Executive Officer and Founder

Thinktopia Inc

Direct Phone: (612) ***-****       

Email: p***@***.com

Thinktopia Inc

2751 Hennepin Avenue South Suite 4

Minneapolis, Minnesota 55408

United States

Company Description

Thinktopia® is an idea engineering company dedicated to building communities around brands. We work in a variety of media, from designing brand futures to media development. We remind you that success is for the people at the precipice. The entrepreneurs, ... more

Find other employees at this company (3)

Background Information

Employment History

Forbes.com Inc.

FOUNDER and Chief Executive Officer

American Marketing Association

Guest Writer

Senior Executive
The LEGO Company

Senior Executive
BellSouth Corporation

Senior Executive
General Motors Corp.

Senior Executive
PepsiCo , Inc.

Executive Vice President, Creative Director and Writer
IBM Corporation

Executive Vice President, Creative Director and Writer
Sears incorporated

Executive Vice President, Creative Director and Writer
Ford Motor Company

Executive Vice President, Creative Director and Writer
Deere & Company

Executive Vice President, Creative Director and Writer
United Parcel Service Inc.

Executive Vice President, Creative Director and Writer
Montblanc Limited

Creative Director

Senior Executive
IBM Corporation

Senior Executive
Sears incorporated

Senior Executive
United Parcel Service Inc.

Web References (199 Total References)

50 Marketing Thought Leaders Over 50 List - Brand Quarterly

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Patrick Hanlon - Founder, Chief Executive Officer | Thinktopia®

Patrick Hanlon

Social media users are quick to ...

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Social media users are quick to punish brands perceived to be exploiting a hot trending topic, especially when the brand has a tenuous connection with the departed star, Patrick Hanlon, founder and CEO of the global branding company Thinktopia, tells The Hollywood Reporter.

"Everyone is climbing on the death wagon, and that's understandable because that's where the audience is, that's where the clicks are," he said.
"I think everyone got revved up around Bowie's death and possibly felt they had missed out and suffered a lost opportunity when they didn't pile on," said Hanlon.

Speaking of Wealth | Primal Branding with Patrick Hanlon

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SW 188 – Primal Branding with Patrick Hanlon | Details Speaking of Wealth | Primal Branding with Patrick Hanlon

Speaking of Wealth by The Hartman Media Company
SW 188 - Primal Branding with Patrick Hanlon
Patrick Hanlon joins the Speaking of Wealth audience and talks to Jason Hartman about his book, Primal Branding.
Patrick sits down with Jason to talk about the seven primal rules of branding and how it can apply to small and big businesses alike.
1:30 - Jason gives a short introduction of Patrick.
8:45 - Patrick shares a neat story about Maxwell House coffee.
12:30 - Patrick talks about the non-believers or the 'opposites'.
Primal Branding by Patrick Hanlon
Social Code by Patrick Hanlon
Hey, it's my pleasure to welcome Patrick Hanlon to the show. He's written a fantastic book called Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future. He's also founder and CEO of Thinktopia. He can explain more of exactly what that means, but they were work fortune 100 clients and help them engine their brands. He's also author of The Social Code: Designing Community in the Digital Age and contributor on branding and ideation for Forbes magazine. Patrick, welcome, how are you?
Patrick Hanlon:
I'm good.
Well, I'm so glad you mentioned that Patrick, because I wanna just do on a side with you for a moment if we could, you mentioned the American brand a couple of times you've alluded to that.
Patrick, give out your website and tell people where they can learn about Primal Branding.
It's really an excellent philosophy, so I appreciate you sharing it with us today and that's Patrick Hanlon.
Patrick, thanks so much for joining us.

Primal Branding (Patrick Hanlon) - In ...

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Primal Branding (Patrick Hanlon) - In one of the most original books of its kind ever written, Patrick Hanlon explains how the most powerful brands create a community of believers around the brand, revealing the seven components that will help every company and marketer capture the public imagination -- and seize a bigger slice of the pie. What is the magic glue that adheres consumers to Google, Mini Cooper, and Oprah, but not to others? Why do many brands with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising fail to get the same visceral traction in the marketplace that brands like Apple, Starbucks, or Nike have? After years of working with famous brands like Absolut, Ford Motor Company, LEGO, Disney, Montblanc, Sara Lee, and others, Patrick Hanlon, senior advertising executive and founder of Thinktopia, decided to find the answers. His search revealed seven definable assets that together construct the belief system that lies behind every successful brand, whether it's a product, service, city, personality, social cause, or movement. In Primal branding, Hanlon explores those seven components, known as the primal code, and shows how to use and combine them to create a community of believers in which the consumer develops a powerful emotional attachment to the brand.

Pat Hanlon, Author, Primal ...

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Pat Hanlon, Author, Primal Branding & CEO, Thinktopia Inc.

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