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This profile was last updated on 11/22/2016 and contains contributions from the  Zoominfo Community.

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Wrong Patrick Hanlon?

Patrick S. Hanlon

Chief Executive Officer

Thinktopia Inc

HQ Phone:  (612) 373-2222

Direct Phone: (612) ***-****direct phone

Email: p***@***.com

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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

Thinktopia Inc

2751 Hennepin Avenue South Suite 4

Minneapolis, Minnesota,55408

United States

Company Description

Thinktopia® is an idea engineering company dedicated to building communities around brands. We work in a variety of media, from designing brand futures to media development. We remind you that success is for the people at the precipice. The entrepreneurs, inno...more

Web References(177 Total References)


People | Thinktopia®

thinktopia.com [cached]

Patrick Hanlon
PATRICK HANLON is chief executive officer of THINKTOPIA®, which he started in 2002. Hanlon is acknowledged as a leader in community innovation and integrated brand development. His book Primal Branding: Create Zealots For Your Brand, Your Company And Your Future, published by Simon & Schuster has been translated into several languages and is included as marketing curriculum at progressive universities around the world including UC Berkeley/Irvine, Johns Hopkins University, CENTRO de diseño, cine y television, and elsewhere. YouTube cites the Primal Branding construct as one of their "best practices". "I was digging in my garden in Wilton, Connecticut, when I first conceived the premise for primal branding," remembers Hanlon. "I was thinking about why we believe in some products and companies, but not in others. I realized that belief was core to it all and that what defined those great companies was defined by a pattern that included rituals, icons, creed, creation story, nonbelievers (pagans), a special language understood by those who believe, and a leader. This was the summer of 2001 and predated the many social communities that exist today. But the construct remains the same." At THINKTOPIA®, Hanlon defines how communities are created and propelled as he helps leaders get unstuck, develops new markets, and husbands a roving troupe of social anthropologists, cultural enthographers, trend spotters, research analysts, venture catalysts, graphic designers, urban planners, innovation experts, videographers, stylists, retail experientialists, cool hunters, forensic researchers, and defines the future of the future as they solve for client opportunities. Hanlon has been a guest speaker at IDEO, HP Brand Innovation Series, Urban Land Institute, New York University, American Marketing Association, Parsons School of Design, 4As, Brandworks University, GlobalShop, Institute for International Research, Best Buy, Young & Rubicam, the American Marketing Association, the Direct Marketing Association Leadership Council, the Outdoor Advertising Association of America, Syracuse University, American Advertising Federation, Asociacion de Ejecutivos De Ventas y Mercadeo and elsewhere. Hanlon has been quoted in Fast Company, Business Week Online, Entrepreneur, Inc. magazine, and on NPR. He has been a featured guest writer for Adweek and Advertising Age, and is currently an online contributor for Forbes magazine. Patrick Hanlon Featured As Brand Expert In 10-Part Documentary Series


www.pagesbookshop.seekbooks.com.au

Patrick Hanlon, senior advertising executive and founder of Thinktopia, decided to find the answers.
His search revealed seven definable assets that together construct the belief system that lies behind every successful brand, whether it's a product, service, city, personality, social cause, or movement. Author: Patrick Hanlon, Patrick Hanlon, senior advertising executive and founder of Thinktopia, decided to find the answers. His search revealed seven definable assets that together construct the belief system that lies behind every successful brand, whether it's a product, service, city, personality, social cause, or movement. Author: Patrick Hanlon,


NYSID, Preferred Source Solutions

nysid.org [cached]

Primal Branding (Patrick Hanlon) - In one of the most original books of its kind ever written, Patrick Hanlon explains how the most powerful brands create a community of believers around the brand, revealing the seven components that will help every company and marketer capture the public imagination -- and seize a bigger slice of the pie.
What is the magic glue that adheres consumers to Google, Mini Cooper, and Oprah, but not to others? Why do many brands with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising fail to get the same visceral traction in the marketplace that brands like Apple, Starbucks, or Nike have? After years of working with famous brands like Absolut, Ford Motor Company, LEGO, Disney, Montblanc, Sara Lee, and others, Patrick Hanlon, senior advertising executive and founder of Thinktopia, decided to find the answers. His search revealed seven definable assets that together construct the belief system that lies behind every successful brand, whether it's a product, service, city, personality, social cause, or movement. In Primal branding, Hanlon explores those seven components, known as the primal code, and shows how to use and combine them to create a community of believers in which the consumer develops a powerful emotional attachment to the brand.


News - Cuningham Group

www.cuningham.com [cached]

Patrick Hanlon, CEO and Founder of THINKTOPIA At the co..
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News - Cuningham Group

www.cuningham.com [cached]

Patrick Hanlon, CEO and Founder of THINKTOPIA At the core of every human being, is the desire to belong.
During his half-hour talk "Little Villages," Patrick Hanlon outlines the pieces of social code that attract people to the communities we desire.


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