is acknowledged as one of the top branding practitioners in the world.
book Primal Branding: Create Zealots For Your Brand, Your Company
And Your Future has been translated into five languages and included as marketing curriculum at progressive universities including Berkeley and Johns Hopkins
has been a guest speaker at the HP Brand Innovation Series
, Brandworks University
, Institute for International Research
, Urban Land Institute
, Best Buy
, Young & Rubicam
, the American Marketing Association
, the Direct Marketing Association Leadership Council
, the Outdoor Advertising Association of America
, New York University
, Parsons School of Design
, Syracuse University
, American Advertising Federation
, Asociacion de Ejecutivos De Ventas y Mercadeo and elsewhere.
At THINKTOPIA®, Hanlon and partner Susan Cantor husband a roving troupe of social anthropologists, cultural enthographers, trend spotters, research analysts, venture catalysts, graphic designers, urban planners, innovation experts, videographers, stylists, retail experientialists, cool hunters, forensic researchers, futurists and more.
As an executive creative director at advertising agencies like TBWA, Hal Riney & Partners, Lowe & Partners and Ogilvy
worked on famous brands like Absolut, John Deere, General Motors, Ford Motor Company, UPS, LEGO, Unilever and IBM
work is included in Absolut Book.