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2016-11-22T00:00:00.000Z

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Wrong Patrick Hanlon?

Mr. Patrick S. Hanlon

Founder + Chief Executive Officer

Thinktopia Inc

Direct Phone: (612) ***-****       

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Thinktopia Inc

2751 Hennepin Avenue South Suite 4

Minneapolis, Minnesota 55408

United States

Company Description

Thinktopia® is an idea engineering company dedicated to building communities around brands. We work in a variety of media, from designing brand futures to media development. We remind you that success is for the people at the precipice. The entrepreneurs, ... more

Find other employees at this company (5)

Background Information

Affiliations

Founder
Poster

Web References (199 Total References)


Primal Branding with Patrick Hanlon

speakingofwealth.com [cached]

SW 188 - Primal Branding with Patrick Hanlon

Patrick Hanlon joins the Speaking of Wealth audience and talks to Jason Hartman about his book, Primal Branding.
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Patrick sits down with Jason to talk about the seven primal rules of branding and how it can apply to small and big businesses alike.
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1:30 - Jason gives a short introduction of Patrick.
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8:45 - Patrick shares a neat story about Maxwell House coffee.
12:30 - Patrick talks about the non-believers or the 'opposites'.
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Primal Branding by Patrick Hanlon
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Social Code by Patrick Hanlon
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Hey, it's my pleasure to welcome Patrick Hanlon to the show. He's written a fantastic book called Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future. He's also founder and CEO of Thinktopia. He can explain more of exactly what that means, but they were work fortune 100 clients and help them engine their brands. He's also author of The Social Code: Designing Community in the Digital Age and contributor on branding and ideation for Forbes magazine. Patrick, welcome, how are you?
Patrick Hanlon:
I'm good.
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Well, I'm so glad you mentioned that Patrick, because I wanna just do on a side with you for a moment if we could, you mentioned the American brand a couple of times you've alluded to that.
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Patrick, give out your website and tell people where they can learn about Primal Branding.
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It's really an excellent philosophy, so I appreciate you sharing it with us today and that's Patrick Hanlon.
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Patrick, thanks so much for joining us.


People | Thinktopia®

thinktopia.com [cached]

Patrick Hanlon

PATRICK HANLON is chief executive officer of THINKTOPIA®, which he started in 2002. Hanlon is acknowledged as a leader in community innovation and integrated brand development. His book Primal Branding: Create Zealots For Your Brand, Your Company And Your Future, published by Simon & Schuster has been translated into several languages and is included as marketing curriculum at progressive universities around the world including UC Berkeley/Irvine, Johns Hopkins University, CENTRO de diseño, cine y television, and elsewhere. YouTube cites the Primal Branding construct as one of their "best practices".
"I was digging in my garden in Wilton, Connecticut, when I first conceived the premise for primal branding," remembers Hanlon. "I was thinking about why we believe in some products and companies, but not in others. I realized that belief was core to it all and that what defined those great companies was defined by a pattern that included rituals, icons, creed, creation story, nonbelievers (pagans), a special language understood by those who believe, and a leader. This was the summer of 2001 and predated the many social communities that exist today. But the construct remains the same."
At THINKTOPIA®, Hanlon defines how communities are created and propelled as he helps leaders get unstuck, develops new markets, and husbands a roving troupe of social anthropologists, cultural enthographers, trend spotters, research analysts, venture catalysts, graphic designers, urban planners, innovation experts, videographers, stylists, retail experientialists, cool hunters, forensic researchers, and defines the future of the future as they solve for client opportunities.
Hanlon has been a guest speaker at IDEO, HP Brand Innovation Series, Urban Land Institute, New York University, American Marketing Association, Parsons School of Design, 4As, Brandworks University, GlobalShop, Institute for International Research, Best Buy, Young & Rubicam, the American Marketing Association, the Direct Marketing Association Leadership Council, the Outdoor Advertising Association of America, Syracuse University, American Advertising Federation, Asociacion de Ejecutivos De Ventas y Mercadeo and elsewhere.
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Hanlon has been quoted in Fast Company, Business Week Online, Entrepreneur, Inc. magazine, and on NPR. He has been a featured guest writer for Adweek and Advertising Age, and is currently an online contributor for Forbes magazine.
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Patrick Hanlon Featured As Brand Expert In 10-Part Documentary Series


Patrick Hanlon - Thinktopia®

thinktopia.com [cached]

Patrick Hanlon

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Patrick Hanlon
Founder and CEO of THINKTOPIA®, Patrick Hanlon is one of the world's leading brand practitioners.
Pat Hanlon His book Primal Branding: Create Zealots For Your Brand, Your Company And Your Future was named "Best Read 2006", has been translated into five languages and included as marketing curriculum at progressive universities including UC Berkeley and Johns Hopkins. At THINKTOPIA®, Hanlon and partner Susan Cantor husband a roving troupe of social anthropologists, cultural enthographers, trend spotters, research analysts, venture catalysts, graphic designers, urban planners, innovation experts, videographers, stylists, retail experientialists, cool hunters, forensic researchers, futurists and more.
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Pat Hanlon He has been a guest speaker at the HP Brand Innovation Series, IDEO, Brandworks University, GlobalShop 2007, Institute for International Research, Urban Land Institute, Best Buy, Young & Rubicam, the American Marketing Association, the Direct Marketing Association Leadership Council, the Outdoor Advertising Association of America, the University of Minnesota's Strategic Branding Program, Parsons School of Design, Syracuse University, American Advertising Federation, Asociacion de Ejecutivos De Ventas y Mercadeo and more.
He has been quoted in Fast Company, Business Week Online, Entrepreneur, Inc. magazine, and elsewhere. And he has been a guest writer in Adweek and Advertising Age.
As an executive at advertising agencies like TBWA, Hal Riney & Partners, Lowe & Partners and Ogilvy, Hanlon worked on famous brands like Absolut, John Deere, General Motors, Ford Motor Company, UPS, LEGO, Unilever and IBM. His work is included in Absolut Book.


Patrick Hanlon, CEO and ...

www.cuningham.com [cached]

Patrick Hanlon, CEO and Founder of THINKTOPIA At the core of every human being, is the desire to belong. During his half-hour talk "Little Villages," Patrick Hanlon outlines the pieces of social code that attract people to the communities we desire.


Patrick Hanlon, CEO and ...

www.cuningham.com [cached]

Patrick Hanlon, CEO and Founder of THINKTOPIA At the core of every human being, is the desire to belong. During his half-hour talk "Little Villages," Patrick Hanlon outlines the pieces of social code that attract people to the communities we desire.

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