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This profile was last updated on 10/11/15  and contains information from public web pages and contributions from the ZoomInfo community.
 
Background

Employment History

164 Total References
Web References
People | Thinktopia®
thinktopia.com, 11 Oct 2015 [cached]
Patrick Hanlon
PATRICK HANLON is chief executive officer of THINKTOPIA®, which he started in 2002. Hanlon is acknowledged as a leader in community innovation and integrated brand development. His book Primal Branding: Create Zealots For Your Brand, Your Company And Your Future, published by Simon & Schuster has been translated into several languages and is included as marketing curriculum at progressive universities around the world including UC Berkeley/Irvine, Johns Hopkins University, CENTRO de diseño, cine y television, and elsewhere. YouTube cites the Primal Branding construct as one of their "best practices".
"I was digging in my garden in Wilton, Connecticut, when I first conceived the premise for primal branding," remembers Hanlon. "I was thinking about why we believe in some products and companies, but not in others. I realized that belief was core to it all and that what defined those great companies was defined by a pattern that included rituals, icons, creed, creation story, nonbelievers (pagans), a special language understood by those who believe, and a leader. This was the summer of 2001 and predated the many social communities that exist today. But the construct remains the same."
At THINKTOPIA®, Hanlon defines how communities are created and propelled as he helps leaders get unstuck, develops new markets, and husbands a roving troupe of social anthropologists, cultural enthographers, trend spotters, research analysts, venture catalysts, graphic designers, urban planners, innovation experts, videographers, stylists, retail experientialists, cool hunters, forensic researchers, and defines the future of the future as they solve for client opportunities.
Hanlon has been a guest speaker at IDEO, HP Brand Innovation Series, Urban Land Institute, New York University, American Marketing Association, Parsons School of Design, 4As, Brandworks University, GlobalShop, Institute for International Research, Best Buy, Young & Rubicam, the American Marketing Association, the Direct Marketing Association Leadership Council, the Outdoor Advertising Association of America, Syracuse University, American Advertising Federation, Asociacion de Ejecutivos De Ventas y Mercadeo and elsewhere.
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Hanlon has been quoted in Fast Company, Business Week Online, Entrepreneur, Inc. magazine, and on NPR. He has been a featured guest writer for Adweek and Advertising Age, and is currently an online contributor for Forbes magazine.
Thinktopia® | Better thoughts through thinking™
thinktopia.com, 11 Oct 2015 [cached]
In a six-minute segment on one of Australia's most popular television shows, Thinktopia founder Patrick Hanlon explains The Cult Of Cool: how 'fandom' and community create beacon Brands. Using the primal code of creation story, creed, icons, rituals, lexicon, nonbelievers ... Continue reading →
Contact Us | Thinktopia®
thinktopia.com, 11 Oct 2015 [cached]
Patrick Hanlon 2751 Hennepin Avenue South Suite 4 Minneapolis, MN 55408 612-373-2222 strikeanerve@thinktopia.com
In a six-minute segment on one ...
thinktopia.com, 1 Aug 2015 [cached]
In a six-minute segment on one of Australia's most popular television shows, Thinktopia founder Patrick Hanlon explains The Cult Of Cool: how 'fandom' and community create beacon Brands. Using the primal code of creation story, creed, icons, rituals, lexicon, nonbelievers ... Continue reading →
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Thinktopia CEO Patrick Hanlon on CNBC discussing Anheuser-Busch's new campaign that tries to gain the upper hand in the beer category. the company is trying to stem a decade-long downward slide in market share, versus the growing craft beer trend. ... Continue reading →
In a six-minute segment on one ...
thinktopia.com, 1 Aug 2015 [cached]
In a six-minute segment on one of Australia's most popular television shows, Thinktopia founder Patrick Hanlon explains The Cult Of Cool: how 'fandom' and community create beacon Brands. Using the primal code of creation story, creed, icons, rituals, lexicon, nonbelievers and leader create a belief system that attracts others who share your beliefs. It can be complicated, says Hanlon, but so are human beings.
Other People with the name "Hanlon":
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