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This profile was last updated on 5/2/14  and contains information from public web pages and contributions from the ZoomInfo community.

Employment History

151 Total References
Web References
People | Thinktopia®, 24 Mar 2014 [cached]
Patrick Hanlon
PATRICK HANLON is chief executive officer of THINKTOPIA®, which he started in 2002. Hanlon is acknowledged as a leader in community innovation and integrated brand development. His book Primal Branding: Create Zealots For Your Brand, Your Company And Your Future, published by Simon & Schuster has been translated into several languages and is included as marketing curriculum at progressive universities around the world including UC Berkeley/Irvine, Johns Hopkins University, CENTRO de diseño, cine y television, and elsewhere. YouTube cites the Primal Branding construct as one of their "best practices".
"I was digging in my garden in Wilton, Connecticut, when I first conceived the premise for primal branding," remembers Hanlon. "I was thinking about why we believe in some products and companies, but not in others. I realized that belief was core to it all and that what defined those great companies was defined by a pattern that included rituals, icons, creed, creation story, nonbelievers (pagans), a special language understood by those who believe, and a leader. This was the summer of 2001 and predated the many social communities that exist today. But the construct remains the same."
At THINKTOPIA®, Hanlon defines how communities are created and propelled as he helps leaders get unstuck, develops new markets, and husbands a roving troupe of social anthropologists, cultural enthographers, trend spotters, research analysts, venture catalysts, graphic designers, urban planners, innovation experts, videographers, stylists, retail experientialists, cool hunters, forensic researchers, and defines the future of the future as they solve for client opportunities.
Hanlon has been a guest speaker at IDEO, HP Brand Innovation Series, Urban Land Institute, New York University, American Marketing Association, Parsons School of Design, 4As, Brandworks University, GlobalShop, Institute for International Research, Best Buy, Young & Rubicam, the American Marketing Association, the Direct Marketing Association Leadership Council, the Outdoor Advertising Association of America, Syracuse University, American Advertising Federation, Asociacion de Ejecutivos De Ventas y Mercadeo and elsewhere.
Hanlon has been quoted in Fast Company, Business Week Online, Entrepreneur, Inc. magazine, and on NPR. He has been a featured guest writer for Adweek and Advertising Age, and is currently an online contributor for Forbes magazine.
Contact Us | Thinktopia®, 24 Mar 2014 [cached]
Patrick Hanlon 2751 Hennepin Avenue South Suite 4 Minneapolis, MN 55408 612-373-2222
In order to successfully connect the ..., 15 Feb 2014 [cached]
In order to successfully connect the YouTube community, YouTube ties in their community principles from Primal Branding, written by Thinktopia founder and ceo Patrick Hanlon.
Risdall Presents Branding Expert, Author Patrick Hanlon for One Day Only » Risdall Public RelationsRisdall Public Relations - Minnesota Public Relations, PR Firm, Minneapolis Public Relations, 9 May 2013 [cached]
Risdall Presents Branding Expert, Author Patrick Hanlon for One Day Only
Workshop looks at successful brands and shows how to adapt those strategies to any business
NEW BRIGHTON, MINN. (May 9, 2013) - Risdall Marketing Group (Risdall) will host a special marketing workshop on May 23 with best-selling author and national branding expert Patrick Hanlon and Risdall's integrated marketing experts.
At the workshop, Hanlon and Risdall will present how to use brand strategy to build a strong consumer base and create brand advocates, incorporating principles from "Primal branding" and their applications with Risdall clients.
"Pat's book offers answers to the eternal question, 'How can I get people talking about my brand?'" said John Risdall, vice chairman and CEO of Risdall.
"At this workshop, after Pat presents the basic tenets of his primal branding theory, companies will have a chance to work with him and Risdall directly on answering those questions for themselves."
About Patrick Hanlon
Founder and CEO of THINKTOPIA®, Patrick Hanlon is regarded as one of the top branding practitioners in the world. His book, Primal branding: Create Zealots For Your Brand, Your Company And Your Future, has been translated into five languages and incorporated into marketing curriculum at progressive universities, including Berkeley and Johns Hopkins. Hanlon has worked on such renowned brands as Absolut, John Deere, General Motors, Ford Motor Company, UPS, LEGO, Unilever and IBM, and has been a guest speaker at the HP Brand Innovation Series, IDEO, Brandworks University, Best Buy, the American Marketing Association, and many more.
New Ideas Blog | Thinktopia®, 15 June 2013 [cached]
Thinktopia partners Patrick Hanlon and Susan Cantor attend Union Square Hospitality Group March 13 breakfast event with famed New York City restuaranteur Danny Meyer.
Other People with the name "Hanlon":
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