(199 Total References)
People | ThinktopiaÂ®
PATRICK HANLON is chief executive officer of THINKTOPIA®, which he started in 2002.
is acknowledged as a leader in community innovation and integrated brand development.
book Primal Branding: Create Zealots For Your Brand, Your Company
And Your Future, published by Simon & Schuster
has been translated into several languages and is included as marketing curriculum at progressive universities around the world including UC Berkeley/Irvine
, Johns Hopkins University
, CENTRO de diseño, cine y television, and elsewhere.
YouTube cites the Primal Branding construct as one of their "best practices".
"I was digging in my garden in Wilton, Connecticut, when I first conceived the premise for primal branding," remembers Hanlon
"I was thinking about why we believe in some products and companies, but not in others.
I realized that belief was core to it all and that what defined those great companies was defined by a pattern that included rituals, icons, creed, creation story, nonbelievers (pagans), a special language understood by those who believe, and a leader.
This was the summer of 2001 and predated the many social communities that exist today.
But the construct remains the same."
At THINKTOPIA®, Hanlon
defines how communities are created and propelled as he
helps leaders get unstuck, develops new markets, and husbands a roving troupe of social anthropologists, cultural enthographers, trend spotters, research analysts, venture catalysts, graphic designers, urban planners, innovation experts, videographers, stylists, retail experientialists, cool hunters, forensic researchers, and defines the future of the future as they solve for client opportunities.
has been a guest speaker at IDEO
, HP Brand Innovation Series
, Urban Land Institute
, New York University
, American Marketing Association
, Parsons School of Design
, Brandworks University
, Institute for International Research
, Best Buy
, Young & Rubicam
, the American Marketing Association
, the Direct Marketing Association Leadership Council
, the Outdoor Advertising Association of America
, Syracuse University
, American Advertising Federation
, Asociacion de Ejecutivos De Ventas y Mercadeo and elsewhere.
has been quoted in Fast Company
, Business Week Online
, Inc. magazine
, and on NPR.
He has been a featured guest writer for Adweek and Advertising Age, and is currently an online contributor for Forbes magazine.
Patrick Hanlon Featured As Brand Expert In 10-Part Documentary Series
50 Marketing Thought Leaders Over 50 List - Brand Quarterly
Patrick Hanlon - Founder, Chief Executive Officer | Thinktopia®
Social media users are quick to ...
Social media users are quick to punish brands perceived to be exploiting a hot trending topic, especially when the brand has a tenuous connection with the departed star, Patrick Hanlon, founder and CEO of the global branding company Thinktopia, tells The Hollywood Reporter.
"Everyone is climbing on the death wagon, and that's understandable because that's where the audience is, that's where the clicks are," he
"I think everyone got revved up around Bowie's death and possibly felt they had missed out and suffered a lost opportunity when they didn't pile on," said Hanlon
Speaking of Wealth | Primal Branding with Patrick Hanlon
SW 188 â€“ Primal Branding with Patrick Hanlon | Details
Speaking of Wealth | Primal Branding with Patrick Hanlon
Speaking of Wealth by The Hartman Media Company
SW 188 - Primal Branding with Patrick Hanlon
Patrick Hanlon joins the Speaking of Wealth audience and talks to Jason Hartman about his book, Primal Branding.
sits down with Jason to talk about the seven primal rules of branding and how it can apply to small and big businesses alike.
1:30 - Jason gives a short introduction of Patrick
8:45 - Patrick
shares a neat story about Maxwell House coffee.
12:30 - Patrick
talks about the non-believers or the 'opposites'.
Primal Branding by Patrick Hanlon
Social Code by Patrick Hanlon
Hey, it's my pleasure to welcome Patrick Hanlon
to the show.
written a fantastic book called Primal Branding: Create Zealots for Your Brand, Your Company
, and Your Future.
He's also founder and CEO of Thinktopia.
can explain more of exactly what that means, but they were work fortune 100 clients and help them engine their brands.
also author of The Social Code: Designing Community in the Digital Age and contributor on branding and ideation for Forbes
, welcome, how are you?
Well, I'm so glad you mentioned that Patrick
, because I wanna just do on a side with you for a moment if we could, you mentioned the American brand a couple of times you've alluded to that.
, give out your website and tell people where they can learn about Primal Branding.
It's really an excellent philosophy, so I appreciate you sharing it with us today and that's Patrick Hanlon
, thanks so much for joining us.
Primal Branding (Patrick Hanlon) - In ...
Primal Branding (Patrick Hanlon) - In one of the most original books of its kind ever written, Patrick Hanlon explains how the most powerful brands create a community of believers around the brand, revealing the seven components that will help every company and marketer capture the public imagination -- and seize a bigger slice of the pie.
What is the magic glue that adheres consumers to Google, Mini Cooper, and Oprah, but not to others?
Why do many brands with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising fail to get the same visceral traction in the marketplace that brands like Apple, Starbucks, or Nike have?
After years of working with famous brands like Absolut, Ford Motor Company, LEGO, Disney, Montblanc, Sara Lee, and others, Patrick Hanlon, senior advertising executive and founder of Thinktopia, decided to find the answers.
His search revealed seven definable assets that together construct the belief system that lies behind every successful brand, whether it's a product, service, city, personality, social cause, or movement.
In Primal branding, Hanlon explores those seven components, known as the primal code, and shows how to use and combine them to create a community of believers in which the consumer develops a powerful emotional attachment to the brand.