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This profile was last updated on 4/26/16  and contains information from public web pages and contributions from the ZoomInfo community.

Mr. Patrick S. Hanlon

Wrong Patrick S. Hanlon?

Chief Executive Officer and Found...

Phone: (612) ***-****  
Email: p***@***.com
Thinktopia Inc
2751 Hennepin Avenue South Suite 4
Minneapolis , Minnesota 55408
United States

Company Description: Thinktopia® is an idea engineering company dedicated to building communities around brands. We work in a variety of media, from designing brand futures to media...   more
199 Total References
Web References
Social media users are quick to ...
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Social media users are quick to punish brands perceived to be exploiting a hot trending topic, especially when the brand has a tenuous connection with the departed star, Patrick Hanlon, founder and CEO of the global branding company Thinktopia, tells The Hollywood Reporter.
"Everyone is climbing on the death wagon, and that's understandable because that's where the audience is, that's where the clicks are," he said.
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"I think everyone got revved up around Bowie's death and possibly felt they had missed out and suffered a lost opportunity when they didn't pile on," said Hanlon.
Speaking of Wealth | Primal Branding with Patrick Hanlon
speakingofwealth.com [cached]
SW 188 – Primal Branding with Patrick Hanlon | Details Speaking of Wealth | Primal Branding with Patrick Hanlon
Speaking of Wealth by The Hartman Media Company
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SW 188 - Primal Branding with Patrick Hanlon
Patrick Hanlon joins the Speaking of Wealth audience and talks to Jason Hartman about his book, Primal Branding.
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Patrick sits down with Jason to talk about the seven primal rules of branding and how it can apply to small and big businesses alike.
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1:30 - Jason gives a short introduction of Patrick.
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8:45 - Patrick shares a neat story about Maxwell House coffee.
12:30 - Patrick talks about the non-believers or the 'opposites'.
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Primal Branding by Patrick Hanlon
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Social Code by Patrick Hanlon
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Hey, it's my pleasure to welcome Patrick Hanlon to the show. He's written a fantastic book called Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future. He's also founder and CEO of Thinktopia. He can explain more of exactly what that means, but they were work fortune 100 clients and help them engine their brands. He's also author of The Social Code: Designing Community in the Digital Age and contributor on branding and ideation for Forbes magazine. Patrick, welcome, how are you?
Patrick Hanlon:
I'm good.
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Well, I'm so glad you mentioned that Patrick, because I wanna just do on a side with you for a moment if we could, you mentioned the American brand a couple of times you've alluded to that.
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Patrick, give out your website and tell people where they can learn about Primal Branding.
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It's really an excellent philosophy, so I appreciate you sharing it with us today and that's Patrick Hanlon.
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Patrick, thanks so much for joining us.
Primal Branding (Patrick Hanlon) - In ...
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Primal Branding (Patrick Hanlon) - In one of the most original books of its kind ever written, Patrick Hanlon explains how the most powerful brands create a community of believers around the brand, revealing the seven components that will help every company and marketer capture the public imagination -- and seize a bigger slice of the pie. What is the magic glue that adheres consumers to Google, Mini Cooper, and Oprah, but not to others? Why do many brands with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising fail to get the same visceral traction in the marketplace that brands like Apple, Starbucks, or Nike have? After years of working with famous brands like Absolut, Ford Motor Company, LEGO, Disney, Montblanc, Sara Lee, and others, Patrick Hanlon, senior advertising executive and founder of Thinktopia, decided to find the answers. His search revealed seven definable assets that together construct the belief system that lies behind every successful brand, whether it's a product, service, city, personality, social cause, or movement. In Primal branding, Hanlon explores those seven components, known as the primal code, and shows how to use and combine them to create a community of believers in which the consumer develops a powerful emotional attachment to the brand.
Pat Hanlon, Author, Primal ...
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Pat Hanlon, Author, Primal Branding & CEO, Thinktopia Inc.
Privacy Policy | lifebyme
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Patrick Hanlon
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Patrick Hanlon
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Founder and CEO of THINKTOPIA, Patrick Hanlon is acknowledged as one of the top brand innovation practitioners in the world. [www.thinktopia.com]
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