As a pioneering visionary, Patrick AlÃ¨s, founder of the brand, was able to use the secrets of nature for the beauty of the hair.
As a young apprentice in Paris during the 1950s, Mr. AlÃ¨s
noticed that chemical-rich styling took a serious toll on the hands of his
colleagues, and the hair of his
It was then that he
turned to the endless potential of plant extracts and essential oils.
was a renowned hairstylist before he
became known as the founder of PHYTO
In the mid 60â€™s the French Haute Coiffure innovates, and a desire of freedom goes through society and hairstyling.
In 1964, Patrick AlÃ¨s
invents a new technique called Le brushing, what we now think of as the classic blow out.
Patrick AlÃ¨sâ€™ brushing technique creates volume and discipline, without stiffness or time-consuming roller sets.
The brushing transformed hair-setting techniques by providing suppleness and movement, but also providing smoothness and shine.
Later on that year, he
developed and patented the prototype of the first â€œblow drying brushâ€�, capable of drying hair while simultaneously smoothing and lifting it at root.
Huile D'AlÃ¨s, Phyto 7
, and PhytodÃ©frisant
the first formulas released by Mr. AlÃ¨s
between 1956 and 1966, contain more than 99% botanical ingredients and remain favorites among beauty editors and stylists. *As of today, only two products within the Phyto line still contain parabens.