...About Patricia Wolf
This is the world of Patricia Wolf
.You're in the right place if you love the adventure of wearing exciting and beautiful clothes.You've seen the Patricia Wolf Collections in stores all over the country and you've seen Patricia Wolf in national magazine ads and editorials such as "Cowboys and Indians", "Elle", "Texas Monthly", and "Southwest Art" magazines.
We've even been on the cover of "TV Guide" with Reba McIntyre wearing Patricia Wolf
In 25 years designing fashion apparel and accessories, the Wolf family has crafted a thriving business in a small town deep in the heart of Texas.Patricia
has been called the queen of Western chic, but really the apparel line is "Couture Western Wear" influenced by (what else) the great American West, Native American, Spanish Vaquero and some European styling thrown in for good measure.If you think that high fashion is glamorous, consider the modest background of Patricia Wolf and see where high fashion started for this well known company.
On the Road
The year was 1973.Imagine listening to the Grateful Dead on the eight track and driving in a delightful hippy bus through the high desert on the way to their next art festival.Patricia
husband Sam, with 2 young children, lived and worked in a beautifully crafted bus they called the "Prairie Schooner".Patricia
designing skills by marketing their handmade leather clothing at arts and crafts festivals throughout the West.The Wolfs' were artisan nomads who were laying the foundation to the Patricia Wolf enterprise.
By combining leather and denim, she
developed a rugged yet feminine look that attracted the attention of Levi Straus in San Francisco who, at the time, had not considered denim as a fashion statement.Forsaking the corporate world, Patricia
declined the career opportunity as staff designer offered by Levi and instead settled in central Texas to raise a family and launch a new career with a Western couture apparel line.
In the early 1980s, Patricia
transitioned into wholesale designing.She
had learned that leather made a great medium for applying hand-painted Western scenes and Native American storytelling in painted glyphs.She
line to wholesale buyers who had never seen anything like it before.They loved the vintage quality of her
leather line and Patricia Wolf
became a hot commodity almost overnight.
Patricia's line has evolved into a broad offering of Western, Native American, Vaquero, and contemporary looks.She
designs complete outfits for a really put-together-look, but she
also has fun with presenting eclectic separates that can be worn with just tee shirts and jeans.
has come a long way since touring in that magnificent bus.As in the early days, she
is again custom designing for selected customers who request something special.Custom designing is exciting because it requires interviews, fittings, and adjustments to create a finished piece, and custom designs sell for a higher price.Wholesale is still the bread and butter of the company and most customers can find plenty of wonderful Patricia Wolf styles at the many retail stores who carry her
gives a great interview and she
has been the subject of several TV lifestyle segments and numerous magazine and newspaper articles.Her
many awards include the 1989 featured Designer at the Dallas Western Market
, 1998 Texas Natural Fiber Designer of the Year, 2000 Honoree as the Houston Museum of Fine Arts Ready-To-Wear Artist
, and 2003 featured Designer Western Image Awards of the Dallas Apparel Mart. Patricia
likes to say she
is either a little fish in the big pond of international fashion design, or that she
is a big fish in the small pond of specialized Western designing in America.Either way, Patricia
is delighted just to be in the pond.
For more information about Patricia Wolf
, or for dealer inquiries and trade show information, please call the corporate offices at 1-800-PAT-WOLF (1-800-728-9653).