NEW YORK (AdAge.com) -- Many people aren't satisfied with Madison Avenue's progress on the diversity front, but Patricia Gatling, head of the New York City Human Rights Commission, today said she is "cautiously optimistic" that ad agencies will ramp up the numbers of minority executives in their ranks.
Ms. Gatling was speaking at a public hearing at City Hall called by New York City Councilman and Civil Rights Committee Chairman Larry B. Seabrook.
As part of her
testimony, Ms. Gatling
reiterated statistics released this spring that found that five of the 16 ad agencies that signed on have not met all their minority-hiring goals in the first year of their diversity pact with the New York City Commission on Human Rights.
Those that failed to meet their self-created diversity goals have hired consultants to help them improve their numbers, Ms. Gatling
said as part of her
Hiring up 25%
Meanwhile, the other agencies that signed the agreement have all met or exceeded their goals, said Ms. Gatling
They are: Havas' Arnold and Euro RSCG; WPP Group's Grey Direct and Grey Interactive
, Young & Rubicam
and Ogilvy & Mather; and Interpublic Group of Cos.' Avrett Free Ginsberg
, Gotham and DraftFCB (counted as two agencies because it was created out of the merger of Draft
and FCB Worldwide).
The average goal was 18% for minority hiring and the average result was 25%, Ms. Gatling