...Patricia DeneroffGlobal Partnership Director, Fleishman-HillardPatricia Deneroff leads the global partnership between Siegel+Gale and Fleishman-Hillard, the world's leading communications consultancy.She previously held the role of Group Director in Siegel+Gale's Strategy practice, where she directed engagements involving brand strategy, voice, and implementation.Her
diverse clients included American Express, Motorola, Arby's, Johnson & Johnson, Daiichi Sankyo, Tom's
of Maine, The Robert Wood Johnson Foundation, The Nature Conservancy and Berklee College of Music
is an active speaker on brand identity and brand voice, and their ability to drive change within organizations.She
has been a guest speaker at several American Management Association conferences, Conference Board conferences, and Board of Directors' meetings for various organizations.Prior to joining Siegel & Gale, Patricia was a marketing consultant serving various clients, including the World Gold Council and the Jack Morton Company.As Director of Membership and Corporate Development for the Guggenheim Museum after its restoration, she oversaw development of a strategic plan to improve the museum's visibility, positioning, and support base.
As a Newsweek
identified, developed, and sold multi-million dollar proposals to major advertisers.Earlier responsibilities included overseeing the magazine's marketing, research, and promotion groups as well as her initial role as an Associate Publisher of Newsweek on Campus and Newsweek on Health. Patricia began her career in advertising at Ogilvy & Mather.During her twelve years there, she worked on several General Foods brands and rose to become a Senior Vice President and Worldwide Account Director on American Express. Patricia received her M.B.A. from Wharton Business School and a B.A. from Williams College.