Even when Good Roads owner RD Manning mentioned to Godwin vice-president Pat Godwin Jr in the spring of 2010 that he was interested in selling Good Roads, Godwin didn't take him seriously.
Godwin Mfg, Good Roads image B
"I thought he
was joking, quite honestly," Godwin
"This was kind of a fluke," Godwin
has moved Good Roads
in its entirety to the Godwin Manufacturing location in Dunn.
The Good Roads product will be incorporated into Godwin's current manufacturing facilities and product mix.
Fortunately for Godwin
, it won't require a major investment in a new facility.
has a 22,400-square-foot building that was being used as a long-term storage warehouse with castings and other items that were being dispersed to sister companies.
notified them that they needed to find replacement space, then started emptying out the warehouse and shipping the parts to other locations.
"We are in the process of getting started with the tooling and fixtures from the plant in Indiana but are already updating and or replacing them to suit our needs and manner of production," Godwin
believes there will be several immediate and inherent product improvements with the acquisition, such as:
has larger metal-working equipment, so piecing long materials will not be necessary.
says there has been a learning curve in terms of the individual parts and pieces that it takes to put the plows and spreaders together.
is working very closely in a "crash course" with Manning, who visits Godwin's facility every other week and spends the entire week.
"The relations we have with RD in production and sales have been phenomenal," Godwin
"It's almost like he
looks forward to coming to North Carolina to see us take it on and move forward from here.
been very helpful."
has 200 units on backlog - a combination of spreaders and plows.
"So far, it's scary how good it's been going," he
has been utilizing existing employees, with a lot of the ramp-up work being done on Saturdays and after hours.
said the workforce is flexible enough that he
can borrow welders or assemblers from another department at any given time.
Once the company reaches a higher level of performance on the Good Roads line, more employees will be added.
made a minor change in the Good Roads
logo, adding the Good Roads
founding date (1878) in the bottom right corner to recognize that it was one of the originators in the snow plow industry.
is in the process of getting the trademark registered.
Godwin Mfg, Good Roads image H
"We're not renaming Good Roads
"As far as business, Good Roads
will not be a separate company.
When you buy a snow plow, the billing will not be from Good Roads
- it will be from Godwin
The Good Roads product line is a product line from Godwin Manufacturing
In other words, it still stands alone to the point that it has its own name recognition with the Good Roads
name, but it's manufactured by Godwin Manufacturing
RD sent a letter to the major Good Roads distributors announcing the acquisition, and Godwin
has just begun a distributor letter and advertising.