Pat Corpora is President and CEO of HCI Direct, Inc., the largest direct marketer of hosiery products in the U.S. and a premier direct marketing company serving the women's market.Since joining HCI Direct, Inc. (HCI), Corpora's focus has been to maximize the core hosiery business and its Silkies® brand, the largest direct mail brand of hosiery in the U.S. In addition, he has concentrated on expanding Silkies into new markets and channels as well as developing new businesses for the Silkies audience.Prior to joining HCI, Corpora was the Senior Vice President of Marketing for America Online (AOL) from 2000 to 2003.He
oversaw all the direct to consumer marketing efforts for membership registrations, including direct mail, print advertising, alternative media and Internet advertising, achieving record membership levels in 2001.Prior to AOL, Corpora served as President of the Book Division at Rodale, Inc. and Managing Director of the company's Interactive Division.During his ten-year term as President with the company, he grew Rodale's Book Division from a $30 million business to a $250 million business.Corpora, who began his career at Rodale in 1980 as a Project Accountant, joined the magazine division's Circulation Department in 1981 as the Circulation Director for Prevention Magazine.He moved on to become the Marketing Director of the Book Division in 1984, and was appointed Vice President of Marketing in 1986.He was promoted to President of the Book Division in 1990 and Managing Director of Rodale's Interactive Division in 1999. Corpora earned a Bachelor of Arts degree in Accounting from Moravian College.He
resides in Bethlehem, PA with his
wife Sandy and their two Border Collies, Jack and Nell.He serves on the Board of Directors of the Direct Marketing Association's Education Foundation.