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2016-12-03T00:00:00.000Z

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Pat Corpora

President and Chief Executive Officer

HCI Direct Inc

HQ Phone: (888) 765-0062

Email: p***@***.com

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HCI Direct Inc

3050 Tillman Drive , Suite 101

Bensalem, Pennsylvania 19020

United States

Company Description

HCI Direct, Inc. is the largest direct marketer of hosiery products in the U.S. UK and Canada and a premier direct marketing company serving the women's market. The company's mission is to deliver quality products and personalized service, building long-t ... more

Find other employees at this company (23)

Background Information

Employment History

President of the Book Division

Rodale Inc.

Circulation Director

Prevention

Affiliations

Board of Directors of the Education Foundation
Direct Marketing Association Inc

Education

Bachelor of Arts degree

accounting

Moravian College

Web References (13 Total References)


Pat Corpora is currently ...

dmcny.org [cached]

Pat Corpora is currently President and CEO of HCI Direct, the largest direct marketer of hosiery products in the U.S. Since joining HCI in 2003, his strategy has been to maximize the core hosiery business and Silkies brand (www.silkies.com) while developing new products for the Silkies Customer. The company has now successfully launched Silkies Enriche Anti-Aging Moisturizer (www.silkiesenriche.com), and PainVanish Pain Relieving Cream (www.painvanish.com).

Prior to joining HCI Direct, Corpora was the Senior Vice President of Marketing for America Online (AOL) from 2000 to 2003. He oversaw all the direct to consumer marketing efforts for membership registrations, including direct mail, print advertising, alternative media and Internet advertising, achieving record membership levels in 2001.
Prior to AOL, Corpora served as President of the Book Division at Rodale Inc. and Managing Director of the company's Interactive Division. During his ten-year term as President, he grew Rodale's Book Division from a $30 million business to a $250 million business.
Corpora, who began his career at Rodale in 1980 as a project accountant, joined the magazine division's Circulation Department in 1981 as the circulation director for Prevention Magazine. He moved on to become the marketing director of the book division in 1984, and was appointed vice president of marketing in 1986. He was promoted to president of the book division in 1990 and managing director of Rodale's Interactive Division in 1999.
Corpora earned a Bachelor of Arts degree in accounting from Moravian College. He resides in historic Bethlehem, PA with his wife Sandy, who is an artist, and their border collie, Jack. He is an avid organic gardener, runner, bicyclist and backpacker. He serves on the Board of Directors of the Direct Marketing Association's Education Foundation and he was named Direct Marketer of the Year by Target Magazine in 2005.


2007 Silver Apple Winners from DMCNY

www.dmcny.org [cached]

Pat Corpora is currently President and CEO of HCI Direct, the largest direct marketer of hosiery products in the U.S. Since joining HCI in 2003, his strategy has been to maximize the core hosiery business and Silkies brand (www.silkies.com) while developing new products for the Silkies Customer.The company has now successfully launched Silkies Enriche Anti-Aging Moisturizer (www.silkiesenriche.com), and PainVanish Pain Relieving Cream (www.painvanish.com).

Prior to joining HCI Direct, Corpora was the Senior Vice President of Marketing for America Online (AOL) from 2000 to 2003.He oversaw all the direct to consumer marketing efforts for membership registrations, including direct mail, print advertising, alternative media and Internet advertising, achieving record membership levels in 2001.
Prior to AOL, Corpora served as President of the Book Division at Rodale Inc. and Managing Director of the company's Interactive Division.During his ten-year term as President, he grew Rodale's Book Division from a $30 million business to a $250 million business.
Corpora, who began his career at Rodale in 1980 as a project accountant, joined the magazine division's Circulation Department in 1981 as the circulation director for Prevention Magazine.He moved on to become the marketing director of the book division in 1984, and was appointed vice president of marketing in 1986.He was promoted to president of the book division in 1990 and managing director of Rodale's Interactive Division in 1999.
Corpora earned a Bachelor of Arts degree in accounting from Moravian College.He resides in historic Bethlehem, PA with his wife Sandy, who is an artist, and their border collie, Jack.He is an avid organic gardener, runner, bicyclist and backpacker.He serves on the Board of Directors of the Direct Marketing Association's Education Foundation and he was named Direct Marketer of the Year by Target Magazine in 2005.


Pat Corpora, former CEO of ...

michaelfishmanconsulting.com [cached]

Pat Corpora, former CEO of HCI Direct, former Sr. VP of AOL, former President of Rodale Books


Pat Corpora, former CEO of ...

michaelfishmanconsulting.com [cached]

Pat Corpora, former CEO of HCI Direct, former Sr. VP of AOL, former

President of Rodale Books


2009 April Luncheon

www.dmcny.org [cached]

After 30 years in senior executive level positions with leading direct marketing companies (Rodale, AOL, HCI Direct), Pat Corpora started a consulting business in March of 2008. Since then, he has worked with 15 different clients. They have ranged from multi-billion dollar public companies to small family-owned businesses. Along the way, Pat has observed a variety of business practices and gained new insights on how differently direct companies are run.

Pat will share his personal insights on the good, the bad and the ugly practices in direct marketing today.
...
Prior to joining HCI Direct, Pat was the SVP of Marketing for America Online. Corpora's primary responsibilities were for all the direct to consumer marketing efforts for AOL membership registrations. These marketing efforts included direct mail, print advertising, alternative media and Internet advertising. When Pat joined America Online in 2000, the Internet service had reached its membership peak as subscribers were migrating to other services. By applying innovative direct response database segmentation, aggressive online marketing, new registration techniques and an enhanced customer service strategy AOL achieved record membership levels under his tenure. His team of 100 direct response professionals and marketing budget of over $300,000,000 generated over 80% of all memberships for the online service. During his two and a half year tenure, as memberships reached new record levels, his marketing techniques reduced the cost to obtain each new member.
Prior to AOL, Pat was President of the Book Division at Rodale Inc., and Managing Director of Rodale's Interactive Division. While at Rodale Inc., he directed Rodale Books to industry-leading growth through intensive research, aggressive product development and massive customer acquisition efforts, featuring the most advanced direct marketing and database techniques in publishing. When Pat joined Rodale books in 1984 annual sales were $30 million and the business was struggling to break even. Over the next 15 years, the organization he created generated over $2.5 billion in revenues and $270 million in profits. His strategic implementation of customer-driven product development enabled Rodale to anticipate market trends and deliver best-selling books that regularly sold over a million copies and for which customers paid premium prices.
In 2008 Pat Corpora started offering his years of direct marketing expertise and general business experience through his own consulting service -- Corpora Consulting, Direct Response Strategy & Implementation -- focusing on direct response strategy and implementation, helping clients with organizational change and business strategy, hands on direct marketing expertise, new product development and customer database development and segmentation.
A graduate of Moravian College with a Bachelor of Arts Degree, Corpora resides in historic Bethlehem, Pennsylvania, with his wife Sandy and their Border Collie, Jack. He is an avid organic gardener, runner, bicyclist and backpacker.

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