Chief Executive Officer
Paddy Spence is a 22-year veteran of the natural/organic industry, having served as Kashi's first head of sales and marketing before founding SPINS, the leading market research firm for the natural products industry.
Cutting out sugar 13 years ago led him to purchase Zevia
in 2010, a line of zero calorie sodas with no artificial sweeteners.
has grown rapidly, and is now the leading zero-calorie, naturally sweetened soda and the #15 low/zero calorie soda brand in US supermarkets.
From 2005 to 2009, Mr. Spence was President of Levlad, a personal care manufacturer known for its natural brand Nature's Gate.
In 1995, he founded SPINS to introduce sophisticated marketing information services to the rapidly growing health and wellness industry.
Spence served as the company's Chief Executive Officer for eight years, tracking the sales of more than 300,000 natural and organic products, before selling SPINS to private investors in 2004.
Prior to founding SPINS, Mr. Spence served as the first Vice President, Sales & Marketing for the Kashi Company from 1992 to 1995, a manufacturer of natural cereals based in La Jolla, CA.
He has also held positions at Harvard Business School's Division of Research, the Center for Leadership and Career Studies at Emory University and United Parcel Service's International Marketing department.
Mr. Spence holds an A.B. magna cum laude from Harvard College and an M.B.A. from Harvard Business School.
resides in Los Angeles with his
wife and two daughters and is an avid athlete, having completed over 40 triathlons and trained in martial arts such as Brazilian Jiu-Jitsu
, Shotokan Karate
and Muay Thai kickboxing.