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Wrong Paddy Spence?

Paddy Spence

Chief Executive Officer

Zevia LLC

HQ Phone:  (855) 469-3842

Direct Phone: (424) ***-****direct phone

Email: p***@***.com


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Zevia LLC

15821 Ventura Blvd. #145

Encino, California,91436

United States

Company Description

Zevia believes in smarter soda choices.  Founded in 2007, Zevia was the first zero calorie soda sweetened with stevia.  The brand is on a mission to provide soft drink lovers a smarter soda option containing no sugar and no artificial sweeteners.  All 15 flavo...more

Background Information

Employment History

Vice President of Sales and Marketing

Kashi Company



Chief Executive Officer

Harvard Business School

Member of the Research Division


A.B. magna cum laude

Harvard College


Harvard Business School

Web References(169 Total References)

Untitled Document [cached]

Paddy Spence
Paddy Spence CEO Zevia Paddy Spence is an operating executive with 18 years of general management experience in the natural/organic consumer packaged goods industry. Mr. Spence is a recognized authority on health and wellness marketing and merchandising trends, and has helped numerous emerging brands leverage their success in specialty channels to successfully cross over into mainstream markets. Mr. Spence currently serves as a Chairman and CEO of Zevia, a line of zero-calorie sodas sweetened with stevia, and as Lead Independent Director of Physicians Formula (NASDAQ: FACE), a manufacturer and marketer of color cosmetics. From 2005 to 2009, Mr. Spence was President of Levlad, a personal care manufacturer with revenues of $100 million. There he managed Levlad's contract manufacturing business, its natural personal care brand Nature's Gate, and development and manufacturing efforts on behalf of its sister company Arbonne International, a network marketing company focused on anti-aging skin care. He also served as a Director of Natural Products Group (NPG), the holding company comprising the Arbonne and Levlad businesses. He was part of a three-person management team that raised over $1 billion of capital and returned $600 million to shareholders on a $100 million equity investment within a two-year period. Before joining Levlad, Mr. Spence served as Chairman of SPINS, a leading provider of syndicated market research that he sold to private investors in 2004. In 1995, he founded SPINS to introduce sophisticated marketing information services to the rapidly growing health and wellness industry, and served as the company's Chief Executive Officer for eight years. Prior to founding SPINS, Mr. Spence served from 1992 to 1995 as Vice President, Sales & Marketing for the Kashi Company, a manufacturer of natural cereals based in La Jolla, CA. He has also held positions at Harvard Business School's Division of Research, the Center for Leadership and Career Studies at Emory University and United Parcel Service's International Marketing department. Mr. Spence holds an A.B. magna cum laude from Harvard College and an M.B.A. from Harvard Business School. He resides in Los Angeles, and is an avid athlete, having completed over 40 triathlons and trained and competed in martial arts such as Brazilian Jiu-Jitsu, wrestling, Shotokan Karate and boxing.

How to Stop Eating Sugar: 19 Steps [cached]

18. Address your body's needs, Paddy Spence, CEO of Zevia, says.
Spence takes a divide and conquer approach to handling sugar cravings. "The craving for sweet can be a craving for sweet, but it can also be a craving for caloric intake," he says. Figure out what you're body is really asking for by eating something savory, healthy, and full of protein, such as nuts. If you're still craving something sweet, he suggests using a safe replacement like stevia.

Zevia | [cached]

No doubt about it: there is some sweet irony in the fact that Paddy Spence is the Chairman and CEO of Zevia, the all-natural, zero-calorie, stevia-sweetened soda.
Paddy Spence, CEO of Zevia Paddy Spence, CEO of Zevia Rather, the beautiful irony in the trim, auburn-haired Spence being selected to head up this fast-growing brand is that he had long ago given up on soda, and on sugar itself. "I had been a soda fan as a kid, and like lots of other people had grown up drinking colas and lemon-limes and root beers," said Spence from his hip new headquarters in Culver City, CA (so hip that it doesn't even have the company's name outside the office). Spence and his wife decided to completely eliminate sugar from their diet. No white sugar, no brown sugar, no agave, no honey. No sucrose at all. The only sweetener they would use was stevia, a natural product made from a plant related to the sunflower. Zevia At first, the experiment in sugar deprivation did not go well. Spence broke out in hives, and was laid out in bed for a couple of days, exhausted. "We've all heard about the evils of high fructose corn syrup," says Spence, "but interestingly, at the end of the day your body doesn't know the difference. "Simply put," says Paddy Spence, "sugar is killing us." "'Diet' is an interesting term, because diet implies it's a temporary state," notes Spence. "You know, a diet is something that you are going on to lose weight and then you are returning to your so called normal lifestyle. Honestly, we don't think that Zevia soda is a diet soda. This is something you consume forever, whether or not you're on a diet." Regardless of the nomenclature, sales have gone through the roof, at Sprouts and elsewhere. Paddy Spence and Zevia seem to have hit on the right formula at the right time. Still, despite his heritage as a data junkie, Spence is not solely focused on the sales curve. He remains circumspect and somewhat philosophical about what he and his colleagues are doing.

About - MBArk [cached]

Paddy Spence, CEO of Zevia

Vegan CrossFit: Post-Workout Nutrition and Meal Ideas [cached]

"Zevia is a mission-driven organization focused on helping people take control of their own health through diet and exercise," said Zevia CEO Paddy Spence

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