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This profile was last updated on 1/13/16  and contains information from public web pages and contributions from the ZoomInfo community.

Mr. Paddy Spence

Wrong Paddy Spence?

Chief Executive Officer

Phone: (310) ***-**** ext. ***  
Email: p***@***.com
Zevia LLC
10200 Culver Blvd.
Culver City , California 90232
United States

Company Description: Based in Seattle, Washington, Zevia LLC is the creator of the world's only all natural sugar free alternative to diet soda: ZEVIA┬« carbonated stevia supplement....   more
Background

Employment History

Education

  • M.B.A.
    Harvard Business School
  • A.B. magna cum laude
    Harvard College
136 Total References
Web References
In the case of a little ...
foodbusinessschool.org, 13 Jan 2016 [cached]
In the case of a little natural-soda company called Zevia, Paddy Spence, its chairman, knew he would be taking on what is perhaps the most entrenched aisle in the grocery store, where Coca-Cola and PepsiCo have dominated for years. Mr. Spence was no novice, being a veteran of Kashi foods and the founder of Spins, a research and analysis firm that tracks organic and natural businesses.
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Continue reading the main story Zevia soda was named the fastest growing "natural" product by the research firm Nielsen before 2008, when the Food and Drug Administration approved a stevia extract as a food additive. (The soda was sold as a supplement until then.) Mr. Spence said sales have increased sevenfold since he bought the business in 2010. Zevia, like the other private companies in this article, would not disclose sales figures.
One reason for the success of small businesses like his, Mr. Spence said, is that sales are no longer tied to grocery stores, which small food companies often have to pay to get marquee shelf space or a corner in the refrigerator case.
Directory : The Twitter Blogger
twitterblogger.net, 24 Oct 2015 [cached]
Zevia CEO Paddy Spence on being the scrappy underdog
Paddy Spence Chief ...
www.beverageforum.com, 30 Oct 2014 [cached]
Paddy Spence Chief Executive Officer Zevia
Paddy Spence is a 22-year veteran of the natural/organic industry, having served as Kashi's first head of sales and marketing before founding SPINS, the leading market research firm for the natural products industry. Cutting out sugar 13 years ago led him to purchase Zevia in 2010, a line of zero calorie sodas with no artificial sweeteners. Zevia has grown rapidly, and is now the leading zero-calorie, naturally sweetened soda and the #15 low/zero calorie soda brand in US supermarkets.
From 2005 to 2009, Mr. Spence was President of Levlad, a personal care manufacturer known for its natural brand Nature's Gate.
In 1995, he founded SPINS to introduce sophisticated marketing information services to the rapidly growing health and wellness industry. Spence served as the company's Chief Executive Officer for eight years, tracking the sales of more than 300,000 natural and organic products, before selling SPINS to private investors in 2004.
Prior to founding SPINS, Mr. Spence served as the first Vice President, Sales & Marketing for the Kashi Company from 1992 to 1995, a manufacturer of natural cereals based in La Jolla, CA. He has also held positions at Harvard Business School's Division of Research, the Center for Leadership and Career Studies at Emory University and United Parcel Service's International Marketing department.
Mr. Spence holds an A.B. magna cum laude from Harvard College and an M.B.A. from Harvard Business School. He resides in Los Angeles with his wife and two daughters and is an avid athlete, having completed over 40 triathlons and trained in martial arts such as Brazilian Jiu-Jitsu, wrestling, Shotokan Karate and Muay Thai kickboxing.
Sales of ginkgo-an extract from the ...
www.upsideofgettingolder.com, 5 June 2011 [cached]
Sales of ginkgo-an extract from the leaves of the 200-million-year-old ginkgo tree, which has been shown in published studies to increase oxygen in the brain and ameliorate symptoms of Alzheimer's disease-jumped up by 22 percent within six months in 1996, according to Paddy Spence, president of SPINS, a San Francisco-based market research firm.
Untitled Document
www.thefoodsummit.com, 17 Aug 2012 [cached]
Paddy Spence
...
Paddy Spence CEO Zevia
Paddy Spence is an operating executive with 18 years of general management experience in the natural/organic consumer packaged goods industry. Mr. Spence is a recognized authority on health and wellness marketing and merchandising trends, and has helped numerous emerging brands leverage their success in specialty channels to successfully cross over into mainstream markets. Mr. Spence currently serves as a Chairman and CEO of Zevia, a line of zero-calorie sodas sweetened with stevia, and as Lead Independent Director of Physicians Formula (NASDAQ: FACE), a manufacturer and marketer of color cosmetics. From 2005 to 2009, Mr. Spence was President of Levlad, a personal care manufacturer with revenues of $100 million. There he managed Levlad's contract manufacturing business, its natural personal care brand Nature's Gate, and development and manufacturing efforts on behalf of its sister company Arbonne International, a network marketing company focused on anti-aging skin care. He also served as a Director of Natural Products Group (NPG), the holding company comprising the Arbonne and Levlad businesses. He was part of a three-person management team that raised over $1 billion of capital and returned $600 million to shareholders on a $100 million equity investment within a two-year period. Before joining Levlad, Mr. Spence served as Chairman of SPINS, a leading provider of syndicated market research that he sold to private investors in 2004. In 1995, he founded SPINS to introduce sophisticated marketing information services to the rapidly growing health and wellness industry, and served as the company's Chief Executive Officer for eight years. Prior to founding SPINS, Mr. Spence served from 1992 to 1995 as Vice President, Sales & Marketing for the Kashi Company, a manufacturer of natural cereals based in La Jolla, CA. He has also held positions at Harvard Business School's Division of Research, the Center for Leadership and Career Studies at Emory University and United Parcel Service's International Marketing department. Mr. Spence holds an A.B. magna cum laude from Harvard College and an M.B.A. from Harvard Business School. He resides in Los Angeles, and is an avid athlete, having completed over 40 triathlons and trained and competed in martial arts such as Brazilian Jiu-Jitsu, wrestling, Shotokan Karate and boxing.
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