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Wrong Oliver Deng?

Oliver Deng

Chief Financial Officer

Salesify Inc

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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

Salesify Inc

101 Redwood Shores Pkwy Suite 125

Redwood City, California,94065

United States

Company Description

Established in 2005, Salesify is the leading provider of B2B lead generation services in the world, serving global leaders in major industry verticals. Salesify provides solutions to help our clients create pipeline and accelerate revenue by identifying, profi...more

Background Information

Employment History

Position, Finance and Sales Operations

Lucent Technologies Inc


Sales Finance Division

Symantec Corporation


Web References(128 Total References)


Executive Team - Salesify

www.salesify.com [cached]

Oliver Deng
Chief Product Officer & Chief Financial Officer High-tech sales Operations


Salesify | Management Team | Sales Acceleration | Demand Generation

go.salesify.com [cached]

Management Team | Gurdeep Chimni | Raj Hajela | Oliver Deng
Oliver Deng, Chief Financial Officer Oliver Deng has more than 15 years of experience leading the financial operations of both high-growth startups and established software and services companies. In 2005, Oliver co-founded Salesify and currently serves as Salesify's CFO, responsible for the company's operations, IT, software development, finance, resource management, and investor relations. Oliver also helps guide Salesify product strategy by analyzing the value proposition of the company's products and services. Prior to co-founding Salesify, Oliver led the Sales Finance organization at Symantec Corporation. Oliver Deng Advisory Board


TechLeads Online Featured in VentureBeat - B2BSignals

www.b2bsignals.com [cached]

I recently chatted with Oliver Deng, Salesify's CFO, about the new platform.
"It's not just about the quality of data ... it's the type of data you don't have," Deng told me. "TechLeads Online is a competitive intel platform that lets you pick whatever competitors you want to target [and] download their installed base information - and contacts associated with them - so you can target those folks." The platform also allows you to isolate a company - Apple, Twitter, HP, any company - and find out what software they're using, what hardware they've recently purchased, and whether they're using your competitor's product. Deng said Salesify has amassed that kind of data via a massive and ongoing big data collection and analysis project, pulling in publicly-available data from 14 different sources, aggregating it, running it through natural-language processing engines (plus some manual handling in the Philippines), and determining from millions of tiny clues exactly what technology a given company is using. Currently, TechLeads Online focuses on about 300,000 mid-size to large companies, while adding 30,000-40,000 per week. And the targeting capability of the data it collects is almost mind-blowing. "One request we received was that someone wanted to take advantage of the HP versus Oracle fight and the fact that Itanium chips were being discontinued," Deng told me. "They asked if we could find people who use Itanium chips in their servers and use Oracle as their database. We scratched our heads ... looked for servers with specific model numbers that identify them as using Itanium chips, re-queried the data, pulled out the set of companies with Itanium chips, and cross-referenced with companies using Oracle databases." People were in disbelief, Deng said. He added that the TechLeads service comes down to the fact that if the information is out there, it can be found, aggregated, and analyzed. And, most importantly, small clues are always out there. Techleads Online Deng wouldn't provide many details about what data the company pulls, except to say that for the products that TechLeads tracks - any hardware/software/SaaS products - the company has a set of associated keywords. "It's a game-changer," Deng said. "The current process is to send out a blast of 10,000 emails to IT folks, hoping that one to 1.5 percent open the emails and convert into a lead. That's a shotgun approach that gets you maybe 50 leads, and it's a very expensive process. You pay $4,000 for the list, so it costs you $80 per lead." TechLeads Online, however, operates on a subscription model that brings the price down to just dollars per lead, Deng said. "Instead of sending out 10,000 random emails, why not send out 5,000 emails to targeted companies with personalized messaging," Deng said. "If you're Symantec, you can send out custom messages to McAfee or Kaspersky or Sophos customers with a custom email to each, targeted against what they're using now. If you get that email, you're likely to open that up ... so conversion rates are off the charts." Salesify wouldn't release any customer names, saying that the company had non-disclosure agreements with all its customers due to the sensitivity of the data. However, Deng told me that "all of the major players out there" are customers, along with a lot of mid-tier companies.


About - headhuntr.io

www.headhuntr.io [cached]

Oliver Deng
Founder A technology visionary, Oliver Deng has extensive experience in applying big data technology to solve real-world business problems. Prior to co-founding headhuntr.io, Oliver was co-founder, CFO, and Chief Product Officer at Salesify, a leading sales acceleration company, where he drove 13-fold revenue growth from 2009-2015, and oversaw the development of two visionary sales intelligence platforms, TechLeads Online and B2B Signals. Salesify was acquired by Ziff Davis/J2 Global in 2015. Prior to Salesify, Oliver held senior positions in finance and sales operations at Symantec and Lucent. It is his successful track record and keen vision that Oliver brings to the headhuntr.io team.


www.salesify.com

Oliver Deng
Chief Product Officer & Chief Financial Officer High-tech sales Operations Oliver Deng Chief Product Officer & Chief Financial Officer Oliver Deng has more than 20 years of experience leading the financial operations of both high-growth startups and established software and services companies. In 2005, Oliver co-founded Salesify and currently serves as Chief Financial Officer and Chief Product Officer, heading up the company's operations, IT, product development, finance, and investor relations. Oliver guides Salesify's product strategy by providing vision and direction to the product road map, and analyzing the value proposition of Salesify's products and services. Prior to founding Salesify, Oliver led the Sales Finance organization at Symantec Corporation. In the past, Oliver's experience spanned multiple high-tech companies including VERITAS Software, Kestrel Solutions, CEON and Lucent. Known for his addiction to all things tech, you can be sure Oliver's got the next big gadget waiting for him at home. On any given weekend, he is probably installing whichever new techie toy he ordered that month. His love for pivot tables is paralleled only by his love for gummy bears.


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