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2016-09-08T00:00:00.000Z

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Oliver Deng

Chief Financial Officer

Salesify Inc

Direct Phone: (408) ***-****       

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Salesify Inc

101 Redwood Shores Pkwy Suite 125

Redwood City, California 94065

United States

Company Description

Established in 2005, Salesify is the leading provider of B2B lead generation services in the world, serving global leaders in major industry verticals. Salesify provides solutions to help our clients create pipeline and accelerate revenue by identifying, ... more

Find other employees at this company (790)

Background Information

Employment History

Sales Finance Division

Symantec Corporation

Web References (99 Total References)


Management Team | Gurdeep Chimni | ...

go.salesify.com [cached]

Management Team | Gurdeep Chimni | Raj Hajela | Oliver Deng

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Oliver Deng, Chief Financial Officer
Oliver Deng has more than 15 years of experience leading the financial operations of both high-growth startups and established software and services companies. In 2005, Oliver co-founded Salesify and currently serves as Salesify's CFO, responsible for the company's operations, IT, software development, finance, resource management, and investor relations. Oliver also helps guide Salesify product strategy by analyzing the value proposition of the company's products and services. Prior to co-founding Salesify, Oliver led the Sales Finance organization at Symantec Corporation.
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Oliver Deng Advisory Board


Salesify | Management Team | Sales Acceleration | Demand Generation

www.salesify.com [cached]

Oliver Deng Advisory Board

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Oliver Deng, Chief Financial Officer
Oliver Deng has more than 15 years of experience leading the financial operations of both high-growth startups and established software and services companies. In 2005, Oliver co-founded Salesify and currently serves as Salesify's CFO, responsible for the company's operations, IT, software development, finance, resource management, and investor relations. Oliver also helps guide Salesify product strategy by analyzing the value proposition of the company's products and services. Prior to co-founding Salesify, Oliver led the Sales Finance organization at Symantec Corporation.


I recently chatted with Oliver ...

www.b2bsignals.com [cached]

I recently chatted with Oliver Deng, Salesify's CFO, about the new platform.

"It's not just about the quality of data … it's the type of data you don't have," Deng told me. "TechLeads Online is a competitive intel platform that lets you pick whatever competitors you want to target [and] download their installed base information - and contacts associated with them - so you can target those folks."
The platform also allows you to isolate a company - Apple, Twitter, HP, any company - and find out what software they're using, what hardware they've recently purchased, and whether they're using your competitor's product.
Deng said Salesify has amassed that kind of data via a massive and ongoing big data collection and analysis project, pulling in publicly-available data from 14 different sources, aggregating it, running it through natural-language processing engines (plus some manual handling in the Philippines), and determining from millions of tiny clues exactly what technology a given company is using.
Currently, TechLeads Online focuses on about 300,000 mid-size to large companies, while adding 30,000-40,000 per week. And the targeting capability of the data it collects is almost mind-blowing.
"One request we received was that someone wanted to take advantage of the HP versus Oracle fight and the fact that Itanium chips were being discontinued," Deng told me. "They asked if we could find people who use Itanium chips in their servers and use Oracle as their database. We scratched our heads … looked for servers with specific model numbers that identify them as using Itanium chips, re-queried the data, pulled out the set of companies with Itanium chips, and cross-referenced with companies using Oracle databases."
People were in disbelief, Deng said. He added that the TechLeads service comes down to the fact that if the information is out there, it can be found, aggregated, and analyzed. And, most importantly, small clues are always out there.
Techleads Online Deng wouldn't provide many details about what data the company pulls, except to say that for the products that TechLeads tracks - any hardware/software/SaaS products - the company has a set of associated keywords.
...
"It's a game-changer," Deng said. "The current process is to send out a blast of 10,000 emails to IT folks, hoping that one to 1.5 percent open the emails and convert into a lead. That's a shotgun approach that gets you maybe 50 leads, and it's a very expensive process. You pay $4,000 for the list, so it costs you $80 per lead."
TechLeads Online, however, operates on a subscription model that brings the price down to just dollars per lead, Deng said.
"Instead of sending out 10,000 random emails, why not send out 5,000 emails to targeted companies with personalized messaging," Deng said. "If you're Symantec, you can send out custom messages to McAfee or Kaspersky or Sophos customers with a custom email to each, targeted against what they're using now. If you get that email, you're likely to open that up … so conversion rates are off the charts."
Salesify wouldn't release any customer names, saying that the company had non-disclosure agreements with all its customers due to the sensitivity of the data. However, Deng told me that "all of the major players out there" are customers, along with a lot of mid-tier companies.


Salesify's Cofounder ...

SoftwareDev.itbusinessnet.com [cached]

Salesify's Cofounder Oliver Deng credits this growth to the company's TechLeads Online platform's method of extracting sales intelligence data which has enabled sales & marketing teams to build their pipelines with intelligent and relevant data and targets to ensure higher response and conversion rates. He went on to highlight, "Also fueling the growth is our TechLeads Market Insights platform, which provides our customers with insights into the competitive landscape and market share of their respective industry verticals, and lets them identify their competitors' strengths and weaknesses."


What Gmail’s New Tabbed Inbox Means for Marketers and How They Must Respond

www.dmconfidential.com [cached]

When changes happen to widely used technology such as Gmail, marketers need to "re-establish the importance of integrated messaging throughout all marketing channels in the event that one channels begins to lose effectiveness," according to Oliver Deng, founder, chief financial officer and chief product strategy officer at Salesify, and online chief product strategy officer at TechLeadsOnline.

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