The civil measure is needed as both deterrent and punishment because prosecutors rarely pursue fake ID cases, said O.C. Madden III, Brown Jug's manager of personnel and loss prevention.
Since 1998, Brown Jug
has demanded $1,000 payments from more than 900 underage youths who tried to buy something -- from beer to cigarettes to Coke.Those not trying to buy booze are likely just testing the store, Madden
said.Not all have paid, but many have, Madden
has noticed the adults trying to buy for kids often fit in one of three categories: older friends or siblings, public inebriates or registered sex offenders.
Kids also have schemes to get IDs from the state Division of Motor Vehicles
said.They may use someone else's birth certificate, especially an older sibling's, he
The bust involving the two 15-year-old girls prompted Brown Jug
to add the education component.The girls probably didn't realize how close they were to real trouble, Madden
A Brown Jug clerk who seizes an ID suspected of being fake gets $20 from the store and another $250 if the store wins a civil penalty or judgment, Madden