"We only do conventions when they're in our home town," explained Norbert McGettigan, chief operating officer of Impact Dimensions.
had to submit a 60-page bid explaining its areas of expertise and committing to staffing and inventory levels for the event, McGettigan
Now that Impact
has received the nod from the host committee, the firm is working with graphic artists to interpret the official logo into trendy and retail-friendly designs.
Once the host committee approves the initial designs, Impact
will reach out to key supplier partners to create virtual samples, eventually whittling down the official product line to about 50 pieces, including caps, T-shirts, drinkware, buttons and other trinkets.
"All the things you would expect at a convention," McGettigan
One important point, however, is that the DNC host committee requires all merchandise to be American-made, "100% start to finish," McGettigan
"You won't find one item in our store that is not made in the USA."
An online store for DNC merchandise is slated to go live in early May, and the first retail shops will open in late June, according to McGettigan
During the week of the convention (July 25-28), there will be multiple pop-up shops throughout Philadelphia, as well as at the main venue: the Wells Fargo Center
In addition to the retail merchandise, Impact
will have the opportunity to put together welcome bags for delegates, and create T-shirts for tens of thousands of DNC volunteers.
There is also the potential for special orders from out-of-state VIPs, looking for merchandise branded with their own logos, McGettigan
Heading up the merchandising for an event as involved as the DNC can be a risk, McGettigan said.
"We have to do it all on spec, and cross our fingers and hope people like what we design.
Otherwise, there's the potential to be stuck with a lot of unsold inventory.
In the past, Impact Dimensions
has brought in anywhere from $450,000 to $2.9 million for events it handled.
The firm is budgeting roughly $975,000 in sales for the 2016 DNC