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This profile was last updated on 5/6/12  and contains information from public web pages.

Ms. Nora Tobin

Wrong Nora Tobin?

Member of the Team

GNC Proudly
Phone: (412) ***-****  HQ Phone
GNC Corporation
300 Sixth Avenue
Pittsburgh , Pennsylvania 15222
United States

Company Description: GNC Corporation (GNC) is a specialty retailer of health and wellness products, including vitamins, minerals, herbal, and specialty supplements (VMHS), sports...   more

Employment History

Board Memberships and Affiliations


  • bachelor's degree , political science and international studies
30 Total References
Web References
As I waited to interview Nora ..., 6 May 2012 [cached]
As I waited to interview Nora Tobin at Starbucks on Coast Village Road, I was practicing sitting up straight and holding in my stomach. After researching Nora online, I learned that in addition to her many accomplishments in the health fitness world, she is drop dead gorgeous with a beautiful friendly smile. She is many things I will never be â€" 5 feet, 9 inches tall, blonde, with sculpted abs I only dream about. After waiting what I felt was an acceptable time past our meet time. I called her on her cell. While I was sitting inside she was waiting for me on the outside patio.
We started off our interview with a big laugh and warm hug. Wearing jeans and a sweater and looking very casual, showing no six pack she easily melded into the crowd of morning regulars. After discovering we both had strong ties to Chicago (always a good icebreaker) Nora told me about herself and her career. Growing up in Lake Tahoe she was an avid skier, snowboarder, rock climber, dancer and mountain biker for starters. At 15, her family moved to Del Mar, where she spent six years as an ocean lifeguard, receiving advanced certifications in SCUBA, cliff, helicopter, zodiac and swift water rescue. Oh yeah, and in her spare time, she played a lot of beach volleyball. She traveled the world for one year, took part in rescue lifeguard training and began studying with various yoga masters. Fast forward to today. Nora, 24, lives in Santa Barbara where she has a personal training business working with clients from ages 5-75. She works off site and designs unique weight training, yoga, dance, sand workouts, track workouts, standup paddle, hikes, sports-specific training and nutritional life coaching depending on the fitness level and interest of each client. She also continues to train at a high level to be ready for high-level beach volleyball. When does she sleep? Not much. In addition to her personal training business, in 2011 she became the brand ambassador for GNC, serving as an educator to their customers on the topics of fitness, nutrition and lifestyle advice. She is featured in the GNC marketing campaign and can be seen gracing the billboards for GNC in New York, Los Angeles’ star studded Sunset Boulevard in West Hollywood, Miami and Pittsburgh.
Nora Tobin
In addition, she is featured on the cover of the GNC Diet Almanac and gives health tips throughout the book. Nora is also working to produce 25 workout and nutrition videos that will be distributed through GNC social media, YouTube, and Her national exposure prior to GNC was an ad for FRS which received six million hits. Locally she is a volunteer for The Santa Barbara Breast Cancer Resource Center and spokesperson for Backyard Bowls. Additional ways that Nora is expanding “her brand†is to author a series of three “how-to books†soon to be released. The first book is focused on fitness, explaining the benefits of staying healthy in a chaotic world and some easy to follow workout routines that can be done almost anywhere, whether you are home or traveling or on a break at work. The second book is focused on nutrition, explaining the effects our food choices have on ourselves and the environment. The book provides a list of healthy menus that are easy to prepare, satisfying and help maintain a knockout body. The third book is about mindset where Nora will be suggesting ways to stay positive and motivated and how to tackle everyday challenges with a great attitude. Each book incorporates information from the other books to bring the message and the programs altogether.
Nora Tobin
As I concluded my interview and I relaxed my stomach muscles a bit, I asked what the future looks like if Nora had a crystal ball. Nora said, “I love living in Santa Barbara.
Nora Tobin
GNC Proudly Welcomes Nora Tobin as the Newest Member of the GNC LiveWell Team - Aug 22, 2011, 22 Aug 2011 [cached]
GNC Proudly Welcomes Nora Tobin as the Newest Member of the GNC LiveWell Team
GNC signs competitive beach volleyball athlete, fitness instructor and upcoming author to join GNC LiveWell team as newest brand ambassador.
Aug 22, 2011
PITTSBURGH, Aug. 22, 2011 /PRNewswire/ -- GNC Holdings, Inc. (NYSE: GNC), a leading global specialty retailer of nutritional products, is pleased to announce that Nora Tobin, competitive beach volleyball athlete, NASM-certified professional trainer, yoga instructor and upcoming author, has joined the GNC LiveWell team as its newest brand ambassador.
(Logo: )
"I am very happy to be working with the dedicated people at GNC because their goal is to make a world of difference in people's health," said Ms. Tobin. "I am so excited to be part of a team that sees the value of improving the well-being of others."
In her new role, Nora will bring her knowledge of fitness, diet, nutrition, yoga and sports specific training to educate aspiring athletes and fitness enthusiasts on living a healthy, athletic life - and how GNC products can help enhance and support those goals - through the use of social media, video, appearances and marketing materials.
"At GNC, we are constantly striving to help consumers follow the path to a healthier lifestyle," said Jeff Hennion, EVP - Chief Marketing Officer & e-Commerce at GNC (@jeffhennion). "Nora Tobin epitomizes the healthy and active lifestyle that the GNC brand represents, and we are very pleased to have her join our team to help deliver our shared message to her fans and followers, in addition to our loyal GNC customers."
About Nora Tobin
Nora Tobin grew up in the High Sierras on Lake Tahoe where she spent her childhood outdoors- hiking, snowboarding, skiing, wakeboarding, rock climbing, and white water rafting.
She moved to Del Mar, CA and became an ocean lifeguard, certified in advanced scuba, cliff, river and helicopter rescue.
Nora traveled the world before moving to Santa Barbara. She has competed on the AVP, CBVA, Corona Wide Open and GAV beach volleyball tours. Nora is the owner of a fitness business, which offers a unique program that incorporates yoga, stand up paddle, beach boot camps, hiking, sports specific training, as well as nutrition information and meal plans for ages ranging from 5-70.  She is writing a fitness book currently slated for publication in 2012. The book will serve as a manual for a knockout body, peaceful mind and better planet.
Nora is a volunteer committee member for the Breast Cancer Resource Center events, as well as a volunteer instructor for Del Mar ocean lifeguards in scuba, cliff, and river rescue.
Nora Tobin named to USA ..., 10 June 2010 [cached]
Nora Tobin named to USA Today's 2010 All-USA College Academic First Team
Nora Tobin, a 2010 graduate of Iowa State, has been named to USA Today's 2010 All-USA College Academic First Team.
Tobin is 1 of 20 winners chosen from hundreds of juniors and seniors nominated by colleges nationwide.
USA Today honors students that excel academically, while also extending "their reach beyond the classroom to benefit society."
Tobin graduated magna cum laude with a bachelor's degree in political science and international studies.
Among her awards for grades and leadership, was being named a Wallace E. Barron All-University senior, being a member of Phi Beta Kappa national honor society for liberal arts and sciences and a member of Cardinal Key, Iowa State's senior honor society.
Tobin's time at Iowa State went beyond just making the grades.
"I want to be the kind of person who leaves each place I live a better place than I found it," Tobin said in the USA Today article.
While at Iowa State, Tobin interned with many programs, including the World Food Prize, the Office for Institutional HIV Coordination in South Africa and National Religious Campaign Against Torture.
Also, Tobin was president of Iowa State's ONE campaign, and conducted research with the ISU Center for Sustainable Rural Livelihoods. She was co-chairwoman of the Committee on World Affairs, was a global ambassador for the Study Abroad Center and served in several leadership positions with St. Thomas Aquinas Church in Ames.
Along with her studies, she also traveled abroad to help others. In 2007, Tobin traveled to Uganda with the Uganda Women Concern Ministry, supervising high school students on a construction site. Also, as a member and co-chairwoman of the Honduras Ministry Committee, she led a service immersion trip to Honduras in 2008.
With her passion to help people, Tobin and her sister created "AID the Orphans," a program that focused on raising high school students' awareness of AIDS while raising money for African children orphaned by AIDS.
On campus, she served as 2006-2007 co-chairwoman of the VEISHEA Leadership Scholarship Committee. Tobin was chairwoman of the ISU World Affairs Series and was involved with Iowa State's Committee on Lectures, as well as being active in the Service and Justice Team to lend support to local service projects in Ames.
Right now, Tobin is the Africa Programs associate for International Student Exchange Programs; a Washington, D.C.-based organization that coordinates study abroad exchange programs for students from more than 300 universities in 42 countries.
Iowa State University Alumni Association - Nora Tobin 2010, 5 June 2010 [cached]
Nora Tobin 2010 Iowa State University Alumni Association - Nora Tobin 2010
Nora Tobin 2010
Nora Tobin 2010
Nora Tobin
When it comes to issues of social justice, Nora Tobin has a passion for service. Throughout her collegiate career, she has been dedicated to causes in which she believes and has truly made a difference. She created the AID the Orphans benefit in Des Moines, which was held in 2006 and 2007 to support vulnerable children in Africa. As ISU's ONE Campaign president in 2007 and 2008 and functions co-chair in 2006 and 2007, she spoke with seven U.S. presidential candidates about alleviating global poverty and coordinated events and marketing efforts to raise money and awareness of poverty issues on ISU's campus. Tobin chairs the university's World Affairs Series and is involved with ISU's Committee on Lectures, and she is active in the Service & Justice Team to lend support to local service projects. She has interned with the World Food Prize Foundation, the Office for Institutional HIV Coordination in South Africa, and the National Religious Campaign Against Torture and is a member and co-chair of the Honduras Ministry Committee, through which she led a service immersion trip to Honduras in 2008. Tobin also traveled to Uganda in 2007 with the Uganda Women Concern Ministry, supervising high school students on a construction site. On campus, she served as the 2006-2007 co-chair of the VEISHEA Leadership Scholarship committee and maintains an impressive 3.7 grade-point average. She is a member of the Student Alumni Association.
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