Noah Logan, general manager at customer engagement software company Clickability, says getting set up with a good web content management system is easy but cautions companies against buying into the five biggest myths of website personalization.
This meant giving their marketers more control over web content and presentation, and as a 100% SaaS WCM platform, Clickability is the best solution to enable this," said Noah Logan, General Manager, Clickability.
"Seventy percent of the B2B buyer's journey is complete before even engaging with a vendor, and 87% of B2B buyers say that content has an impact on vendor selection," said Noah Logan, General Manager, Clickability.
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