"Seventy percent of the B2B buyer's journey is complete before even engaging with a vendor, and 87% of B2B buyers say that content has an impact on vendor selection," said Noah Logan, General Manager, Clickability.
As Clickability, Inc.'sNoah Logan, VP, sales and marketing, points out, "Our company CEO, John Girard, predicts that in the next three to five years, there will be an explosion in CM software delivered as a service and it will eclipse installed solutions within ten years or sooner.Logan goes on to describe the company's special focus as putting relevant data at the point of decision for authors and editors.
This meant giving their marketers more control over web content and presentation, and as a 100% SaaS WCM platform, Clickability is the best solution to enable this," said Noah Logan, General Manager, Clickability.
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