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This profile was last updated on 9/12/14  and contains information from public web pages and contributions from the ZoomInfo community.

Prof. Nikolaos Tzokas

Wrong Prof. Nikolaos Tzokas?

Professor Nikolaos

Plymouth University
Roland Levinsky Building Drake Circus
Plymouth, Devon PL4 8AA
United Kingdom

Company Description: We are committed to delivering an outstanding student experience and enjoy a reputation for excellence in teaching and learning alongside world-class research....   more

Employment History

Board Memberships and Affiliations

  • Director
    Customer Relationship Management


  • MBA
    Athens University of Economics
  • PhD
    School of Management at the University of Bath
  • department of Marketing
    University of Strathclyde
45 Total References
Web References
Professor Nikolaos Tzokas ..., 1 Jan 2014 [cached]
Professor Nikolaos Tzokas appointed as Plymouth University's new Dean of Business
Prof Nikolaos ..., 16 Dec 2013 [cached]
Prof Nikolaos Tzokas
Telephone: +44 (0)1603 59 3537
New Dean Of The Faculty Of Business At Plymouth University Announced | Inside BizEd, 14 Jan 2014 [cached]
Professor Nikolaos Tzokas joins Plymouth from the University of East Anglia, where he served as the Head of the Norwich Business School and Associate Dean for Research, Enterprise and Engagement for the Faculty of Social Sciences from 2004 to 2010. Leading a Faculty which incorporates the Plymouth Business School, Plymouth Graduate School of Management, School of Law, School of Tourism and Hospitality and the School of Government, he will take up his post in March 2014.
Professor Tzokas said: "I am privileged to have been provided the opportunity to lead a dynamic Faculty within a University with a clear strategic vision, enviable partnerships and an enterprising approach with its students, people and wider stakeholders. With the help of colleagues, I am confident we can sustain and further enhance the upward trajectory of the Faculty. I look forward to supporting a Faculty-wide research and learning environment emphasising the drive for distinction among our students and staff in all the Schools of the Faculty of Business."
Professor Tzokas, who is married with two children, has previously worked at the universities of Stirling and Strathclyde, having studied at the Athens University of Economics and Business, completing his PhD in Management at the University of Bath. He is actively involved with the European Foundation for Management Development, and is an international ambassador at the Leadership Foundation for Higher Education. A Professor of Marketing, he has been instrumental in the development of several innovative, postgraduate programmes, while his research - which covers new product development, adoption and diffusion of innovation, relationship marketing and knowledge management - has been published in respected international journals.
As such, we are delighted to welcome Professor Nikolaos Tzokas to lead the next stage of our journey.
New Dean Of The Faculty Of Business At Plymouth University Announced Professor Nikolaos Tzokas joins Plymouth from the University of East Anglia, where he served as
Norfolkknowledge - Who are we?, 28 April 2011 [cached]
Professor Nikolaos Tzokas
Norfolk Initiatives
The concept of Norfolk Knowledge was developed by Professor Nikolaos Tzokas, Chair in Marketing at Norwich Business School. Professor Tzokas identified the large numbers of extremely experienced individuals that either come to retire within Norfolk, or who lived their working lives in Norfolk and chose to remain here when they retired or reduced the hours focused on their careers.
NBS Faculty and Research, 20 Sept 2008 [cached]
Professor Nikolaos TzokasNBS Faculty and Research
Professor Nikolaos Tzokas
Professor Tzokas received an MBA from the Athens University of Economics in Greece.He was awarded a PhD from the School of Management at the University of Bath.Formerly at the University of Strathclyde and the University of Stirling he joined the University of East Anglia in November 2000.His research areas of interest include Relationship Marketing, Customer Relationship Management, New Product Development, and Sales Management.Professor Tzokas is the founder and first director of the CRM Institute in the department of Marketing at the University of Strathclyde.
Plakoyiannaki, E., Tzokas, N., Dimitratos, P. and Saren, M., "How Critical is Employee Orientation for Customer Relationship Management?Insights from a Case Study", Journal of Management Studies, (Forthcoming, 2008).
Pressey, A. D., Tzokas, N. and Winklhofer, H., ‘Strategic Purchasing and the Evaluation of ‘Problem' Key Supply Relationships: What do Key Suppliers Need to Know?' Journal of Business and Industrial Marketing, (Forthcoming, 2007).
Winklhofer, H., Pressey, A. D. and Tzokas, N., (2006).A Cultural Perspective of Relationship Orientation: Using Organisational Culture to Support a Supply Relationship Orientation, Journal of Marketing Management, 22(1), 169-194, (2006)
Pressey, A. D., Tzokas, N., and Winklhofer, H., (2005). ‘Strategic Purchasing in small- to medium-sized enterprises: Revisiting the ‘forgotten majority' Special issue of Finanza Marketing e Produzione, 23(3), 33-40, (2005)
Tzokas, N., E-J Hultink and S.Hart, Navigating the New Product Development Process.
Smith, A.; Sparks, L.; Hart, S.; Tzokas, N., Delivering Customer Loyalty Schemes in Retaiing: Exploring the Employee Dimension", International Journal of Retail and Distribution Management, Vol.32, No.4, pp.178-18, (2004)
Tzokas, N. and M.Saren, Competitive Advantage, Knowledge & Relationship Marketing: Where, What & How?Journal of Business and Industrial Marketing, 19(2), pp.124-35(2004)
Tzokas, N., S.Hart, P.Argouslidis and M.Saren, Export pricing practices in the UK, Industrial Marketing Management, 29(3):191-204 (2000)
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