"Tell it like it is", says Nick Stanitz, president of Oak Hill Builders and Developers in Naperville, who builds 40 homes a year.
"Builders have to take this attitude, or we lose out to other builders who will."
buyers a handout called "Factors to Consider When Purchasing a Home," then supplements it with videos, brochures and newspaper articles that explain products and certain aspects of construction.
"I tell people they know more about the cars they buy than the houses, and they laugh," says Stanitz
"Then they say, 'You know, you're right.' "
makes sure his
buyers know the difference between six and eight pound carpet pads and OSB and plywood, and that an air conditioner's "SEER" has nothing to do with its spiritual insight.
"A lot of the new products are things buyers have never heard of, so I explain how they work and why they should have them, such as the new ultraviolet filters that are a godsend for people with allergies," says Stanitz
That's standard, meaning it's part of the total price, not a costly option, according to Jim Stanitz Jr., of Oak Hill, brother of the firm's president, Nick Stanitz.