PLM Communications, established by former InHealth Marketing Director Nick Mayhew, has experienced an exceptional first six months trading.
Since leaving in June to start the specialist marketing healthcare consultancy, Mayhew
has won a raft of clients from both the public and private sectors.
As the health service enters a period of unrelenting change fuelled by the White Paper, Liberating the NHS, PLM
has seen clients from both sectors looking to overhaul their marketing and communications strategies.
Commenting on these changes, Mayhew
added: "I believe the opportunities that exist are extremely interesting but not without their challenges.
Following the White Paper, social marketing and reputation management are increasingly important, particularly for the independent sector as CCGs emerge as commissioners.
With the Private Income Cap also being removed, Foundation Trusts
are looking to identify new opportunities and revenue streams.
also believes that relevant experience within the NHS plays a key role when planning and implementing strategies effectively: "After working in both the NHS and independent sector, including launching and managing the marketing for London NHS Diagnostic Service, I acknowledge the many complexities and dynamics that exist in primary care.
Nick Mayhew, Director, PLM Communications
T: 01423 506098, 07736 065353