In three taped interviews, Nick Karris
, Jerry Anderson and Scott Kucirek-three innovative real estate professionals from various specialties tell Society members how to take a high-tech approach to old-fashioned good service.
The lead interview is with Nick Karris, Senior Analyst who directs research and consulting efforts in the Internet real estate and Internet mortgage sectors for Gomez Advisors.
"Consumers want the whole story, complete information disclosure when they come online," Karris
proceeds to explain some key differences between offline and online real estate experiences that send an increasing number of potential buyers and sellers onto the Web, and he
confides how the top-rated sites are capitalizing on people's expectations.
says that a new business model has emerged for real estate, a model in which "the entire real estate team must cooperate to leverage technology and human interaction where appropriate.