Last Update

2011-01-25T00:00:00.000Z

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Wrong Nichole Rescildo?

Nichole Rescildo

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Background Information

Employment History

Senior Events Manager

Redken

Senior Manager Events and Shows - Redken

L'Oreal

Program Event Manager

Computer Associates

Web References (3 Total References)


BizBash National News

www.bizbash.com [cached]

According to Nichole Rescildo, senior events manager for Redken, the guest list was a sampling of "our educators, who are out there representing the brand. The objective of the fashion show, which served as a welcome reception for two days of meetings and teambuilding, was to "get all the Pure artists [hairstylits who have been trained by reps for Pureology products] together, and make sure that they're delivering the brand's message to our salons," she said, adding that Chicago was chosen as the event's host city because "it's the center of the country."


According to Nichole ...

www.bizbash.com [cached]

According to Nichole Rescildo, senior events manager for Redken, the guest list was a sampling of "our educators, who are out there representing the brand. The objective of the fashion show, which served as a welcome reception for two days of meetings and teambuilding, was to "get all the Pure artists [hairstylits who have been trained by reps for Pureology products] together, and make sure that they're delivering the brand's message to our salons," she said, adding that Chicago was chosen as the event's host city because "it's the center of the country. MORE >>


Pureology | Event Architects - Chicago event management agency

www.event-architects.com [cached]

According to Nichole Rescildo, senior events manager for Redken,the guest list was a sampling of "our educators, who are out thererepresenting the brand. The objective of the fashion show, which servedas a welcome reception for two days of meetings and teambuilding, was to"get all the Pure artists [hairstylits who have been trained by reps forPureology products] together, and make sure that they're delivering the brand'smessage to our salons," she said, adding that Chicago was chosen asthe event's host city because "it's the center of the country."

To underscore the image of purity that the Pureology brand strivesto represent, Rescildo enlisted the services of Event Architects todesign an all-white event. "We had to make sure that attendees wore white,that the decor was all white. We even asked Wolfgang PuckCatering to prepare vegan hors d'oeuvres, which works with our[chemical-free] brand," Rescildo said."The greatest challenge ofplanning this event was to make sure that we were brandedcorrectly."
...
Event Creative's NikkiShafer, who assisted with the evening's decor, said that Rescildo wanted thehair show's set to evoke Project Runway.

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