Dr. Neilank Jha, a neurosurgeon and chairman of KONKUSSION, a Toronto-based concussion management program, was not involved with the development of the collar but is a believer and vocal supporter of its claims.
"If you ask me from a conceptual point of view, it's genius what they've done," Dr. Jha
"Even more research needs to be done, but it's a step in the right direction," Dr. Jha
"And the preliminary data we're seeing is very positive."
suggests a simple next step would be to take 1,000 athletes - 500 with the collar, 500 without - and document if there are fewer incidents of concussion in people with the collar.
"If the number of concussions goes down, I think overnight every parent is going to come knocking asking if they can have one," he