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Vice President, Customer | Audience | Media
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New York City, New York,10019
Deloitte (Deloitte LLP) is among the country's leading professional services firms. Deloitte LLP is the United Kingdom member firm of Deloitte Touche Tohmatsu Limited ("DTTL"), a UK private company limited by guarantee, whose member firms are legally separate ... more.
Vice President, Customer Advisory
Canada Managing Partner
Senior Vice President Data and Analytics Dentsu Aegis Network and Managing Partner Data2Decisions
Dentsu Aegis Network
Speaker and Guest Lecturer
Advisor | Investor
Retail Advertising and Marketing Club Canada
Insights Rogers Media Neil Weitzman serves as head of Insights and Research at Rogers Media. Neil has more than 16 years of experience in the consumer & media research industry, where he has held various account management and leadership roles. Neil is in a newly created role at Rogers Media, bringing together individual platform research teams into an integrated value adding insights organization, focused on consumer needs and their changing media consumption. Prior to Rogers, Neil spent his career at Nielsen, where he most recently served as VP Shopper Marketing and Strategy. In this role he was responsible for developing strategy & driving growth with a focus on Consumer & Shopper insights, Shopper Marketing and Ethnicity.
Board of Directors
Neil Weitzman, VP, Shopper Marketing & Strategy, Nielsen
Director Symposium Committee Neil Weitzman serves as VP Shopper Marketing and Strategy for The Nielsen Company in Canada. Neil has more than 15 years of experience in the consumer research industry, where he has held various account management and leadership roles. In his current role Neil is responsible for developing strategy & driving growth. His current focus is in the areas of Shopper Marketing and Ethnicity. Prior to his current role, Neil was the VP of the Analytics organization within Nielsen focusing on consumer & shopper insights and custom and advanced analytics. Neil has consulted with clients to help drive their business forward by spotting and capitalizing on growth opportunities through the utilization of research & analytics.
Neil Weitzman is the new VP, customer and audience insights & advisory at Deloitte Canada. Prior to this role, Weitzman was SVP, data & analytics at Dentsu Aegis Network.
Blue Jays, Deloitte Canada, Neil Weitzman, Sportsnet, TVB
Neil Weitzman, Canada managing partner, Data2Decisions
Data2Decisions, a marketing data and analytics group owned by the Dentsu Aegis Network, has opened an office in Toronto. The consulting practice helps marketers make data-informed decisions about their marketing investments and media budgets. Using data analysis and statistical modelling, Data2Decisions helps companies evaluate the effectiveness of their marketing strategy and maximize ROI. "It's a marketing effectiveness consultancy, which is a fancy way of saying we use data and analytics to help companies get more out of their marketing spend," said Neil Weitzman, SVP data and analytics for Dentsu Aegis Canada and managing partner for Data2Decisions. "Quite bluntly, it's just understanding how to use analytics so you understand how to better spend your money." Weitzman said Data2Decisions helps clients grow revenue through improved marketing practices and reduce costs through efficiency, leading to net gains that can be worth 2-5% of revenue, or tens of millions for large companies. In one case study with a U.S. auto manufacturer, Weitzman said the firm recommended changes that would grow the client's business 8% year-over-year by optimizing its marketing spend across its brand portfolio - increasing spend on opportunity brands and cutting back spend on those that didn't benefit as much from marketing. Weitzman said it's largely because agencies and experts haven't been leading the way for their clients. "There haven't been enough great organizations out there pushing marketers," said Weitzman. "That's what we're going to do." Weitzman was brought on three months ago to launch the business. In the long-term, he will also work on developing Dentsu Aegis' data, analytics, and media buying capabilities. Previously he led a Centre of Excellence at Rogers Media focused on audience insights and media analytics; before that he was a VP at Nielsen. Data2Decisions Toronto currently employs three dedicated staff. Weitzman said it's already working with several Canadian clients, though he could not disclose them.