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This profile was last updated on 11/6/14  and contains information from public web pages and contributions from the ZoomInfo community.

Senior Vice President Data and An...

Local Address: Toronto, Ontario, Canada
10 Triton Street
London NW1 3BF
United Kingdom

Company Description: Data2Decisions is a leading, fast-growing, award-winning marketing effectiveness agency. Using data, statistical analysis, econometrics and other bespoke...   more

Employment History

  • Canada Managing Partner
  • Senior Vice President Data and Analytics
    Dentsu Aegis Network
  • Senior Vice President Managing Director
    Data & Analytics
  • Senior Vice President
    Dentsu Aegis Network Canada
  • Senior Vice President Data and Analytics
    Dentsu Aegis Network Canada
  • Speaker and Guest Lecturer
  • Vice President
    The Nielsen Company
  • Group Director, Consumer Panel Services
    The Nielsen Company
Web References
Neil Weitzman, Canada ..., 6 Nov 2014 [cached]
Neil Weitzman, Canada managing partner, Data2Decisions
Data2Decisions, a marketing data and analytics group owned by the Dentsu Aegis Network, has opened an office in Toronto.
The consulting practice helps marketers make data-informed decisions about their marketing investments and media budgets. Using data analysis and statistical modelling, Data2Decisions helps companies evaluate the effectiveness of their marketing strategy and maximize ROI.
"It's a marketing effectiveness consultancy, which is a fancy way of saying we use data and analytics to help companies get more out of their marketing spend," said Neil Weitzman, SVP data and analytics for Dentsu Aegis Canada and managing partner for Data2Decisions. "Quite bluntly, it's just understanding how to use analytics so you understand how to better spend your money."
Weitzman said Data2Decisions helps clients grow revenue through improved marketing practices and reduce costs through efficiency, leading to net gains that can be worth 2-5% of revenue, or tens of millions for large companies.
In one case study with a U.S. auto manufacturer, Weitzman said the firm recommended changes that would grow the client's business 8% year-over-year by optimizing its marketing spend across its brand portfolio - increasing spend on opportunity brands and cutting back spend on those that didn't benefit as much from marketing.
Weitzman said it's largely because agencies and experts haven't been leading the way for their clients. "There haven't been enough great organizations out there pushing marketers," said Weitzman. "That's what we're going to do."
Weitzman was brought on three months ago to launch the business. In the long-term, he will also work on developing Dentsu Aegis' data, analytics, and media buying capabilities. Previously he led a Centre of Excellence at Rogers Media focused on audience insights and media analytics; before that he was a VP at Nielsen.
Data2Decisions Toronto currently employs three dedicated staff. Weitzman said it's already working with several Canadian clients, though he could not disclose them.
NEIL WEITZMAN joined ..., 28 July 2014 [cached]
NEIL WEITZMAN joined Dentsu Aegis Network Canada as senior vice-president, data and analytics, a newly created position within the agency. In his new role Weitzman will lead, manage and launch new analytical services, products and tools, and will collaborate across all network and specialist brands to "provide the most effective data-driven solutions to clients," according to a press release. Early in his career, Weitzman spent 16 years at Nielsen as part of the Canadian executive team. Most recently, he led the Media & Audience Insights Centre of Excellence at Rogers Media.
112708, 27 Nov 2008 [cached]
"Wal-Mart is one of our largest retail partners in Canada and we look forward to an ongoing relationship with them that will leverage Spectra insights to help drive their business forward," says Neil Weitzman, Group Director, Consumer Panel Services, The Nielsen Company.
112708_French, 27 Nov 2008 [cached]
< Wal-Mart est l'un de nos plus grands partenaires dans le domaine du détail au Canada et nous sommes impatients d'entretenir une relation en continu avec ces magasins qui optimisera les données Spectra pour les aider à faire progresser les affaires >, affirme Neil Weitzman, directeur de groupe, services au panel de consommateurs, The Nielsen Company.
Spectra est la seule solution de ciblage et de segmentation sur le marché qui maximise les données réelles d'achat au moyen du panel de consommateurs Homescan de Nielsen. Spectra établit des données valables et bien ficelées à l'aide de plusieurs sources parmi les meilleures, aidant finalement les détaillants à attirer les clients dans le magasin.
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