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This profile was last updated on 11/20/14  and contains information from public web pages and contributions from the ZoomInfo community.

Senior Vice President Data and An...

Local Address: Toronto, Ontario, Canada
Data2Decisions
10 Triton Street
London NW1 3BF
United Kingdom

Company Description: Data2Decisions is a leading, fast-growing, award-winning marketing effectiveness agency. Using data, statistical analysis, econometrics and other bespoke...   more
Background

Employment History

8 Total References
Web References
Our People
www.d2dlimited.com, 20 Nov 2014 [cached]
Neil Weitzman
Managing Partner, Canada
This email address is being protected from spambots. You need JavaScript enabled to view it.
Neil has nearly two decades of experience in strategic analytics and consumer and shopper insight roles. He spent 16 years at Nielsen in various leadership roles and on the Canadian executive team. Neil worked across various areas of the business including custom analytics, the consumer and shopper practice, ethnicity analytics and shopper marketing and has expertise in the consumer packaged goods and retail sectors.
Neil ...
www.ama-toronto.com, 20 Sept 2012 [cached]
Neil Weitzman
Insights
Rogers Media
...
Neil Weitzman serves as head of Insights and Research at Rogers Media. Neil has more than 16 years of experience in the consumer & media research industry, where he has held various account management and leadership roles.
Neil is in a newly created role at Rogers Media, bringing together individual platform research teams into an integrated value adding insights organization, focused on consumer needs and their changing media consumption.
Prior to Rogers, Neil spent his career at Nielsen, where he most recently served as VP Shopper Marketing and Strategy. In this role he was responsible for developing strategy & driving growth with a focus on Consumer & Shopper insights, Shopper Marketing and Ethnicity.
Neil Weitzman, Canada ...
www.marketingmag.ca, 6 Nov 2014 [cached]
Neil Weitzman, Canada managing partner, Data2Decisions
Data2Decisions, a marketing data and analytics group owned by the Dentsu Aegis Network, has opened an office in Toronto.
The consulting practice helps marketers make data-informed decisions about their marketing investments and media budgets. Using data analysis and statistical modelling, Data2Decisions helps companies evaluate the effectiveness of their marketing strategy and maximize ROI.
"It's a marketing effectiveness consultancy, which is a fancy way of saying we use data and analytics to help companies get more out of their marketing spend," said Neil Weitzman, SVP data and analytics for Dentsu Aegis Canada and managing partner for Data2Decisions. "Quite bluntly, it's just understanding how to use analytics so you understand how to better spend your money."
Weitzman said Data2Decisions helps clients grow revenue through improved marketing practices and reduce costs through efficiency, leading to net gains that can be worth 2-5% of revenue, or tens of millions for large companies.
In one case study with a U.S. auto manufacturer, Weitzman said the firm recommended changes that would grow the client's business 8% year-over-year by optimizing its marketing spend across its brand portfolio - increasing spend on opportunity brands and cutting back spend on those that didn't benefit as much from marketing.
...
Weitzman said it's largely because agencies and experts haven't been leading the way for their clients. "There haven't been enough great organizations out there pushing marketers," said Weitzman. "That's what we're going to do."
Weitzman was brought on three months ago to launch the business. In the long-term, he will also work on developing Dentsu Aegis' data, analytics, and media buying capabilities. Previously he led a Centre of Excellence at Rogers Media focused on audience insights and media analytics; before that he was a VP at Nielsen.
Data2Decisions Toronto currently employs three dedicated staff. Weitzman said it's already working with several Canadian clients, though he could not disclose them.
AMA - 2013/14 Mentor Exchange Mentor Profiles
www.ama-toronto.com, 8 June 2014 [cached]
Neil Weitzman Insights - Rogers Media
NEIL WEITZMAN joined ...
www.marketingmag.ca, 28 July 2014 [cached]
NEIL WEITZMAN joined Dentsu Aegis Network Canada as senior vice-president, data and analytics, a newly created position within the agency. In his new role Weitzman will lead, manage and launch new analytical services, products and tools, and will collaborate across all network and specialist brands to "provide the most effective data-driven solutions to clients," according to a press release. Early in his career, Weitzman spent 16 years at Nielsen as part of the Canadian executive team. Most recently, he led the Media & Audience Insights Centre of Excellence at Rogers Media.
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