Ironically it was not a local who launched the hot new technology, but a 28-year-old Indian, Neeraj Jhanji
The multi-lingual Jhanji, fluent in English, Hindi and Japanese, holds an undergraduate degree in electrical engineering from the University of Delhi
and won a Fujitsu Asia-Pacific MBA scholarship.
Before hitting the entrepreneurial trail, Jhanji worked in technical and consulting roles for Siemens and Unisys and was a senior consultant in e-commerce strategy for Andersen Consulting in Tokyo.
Together with his
partner and vice president of technology and operations, Yoshiatsu Kitagawa
has big plans for his
is planning to launch an even more user-friendly version of ImaHima 2 this April and he
will be backed up by the installation of new technology architecture capable of handling the higher levels of traffic the company expects.
: We started looking seriously at funding from May and closed in December.
: Actually, it was a conscious choice on our part.
: The strong part of what we're doing is the concept rather than the technology.
: Location-based advertising is very new to everyone in this market.
: When I was finally ready to show ImaHima
to the world, I called DoCoMo right away and said: "I have a product that will make you money."
AB: Were they excited
: They loved it!
: I put ImaHima
up on the web in December 1999 and Yoshiatsu
came in March of this year.
I'd known him for five years from my first days at Andersen when I was just an intern.
has a lot of technical expertise to bring to the equation and a background in project management, which is essential.
I'm not a hard-core developer anymore, having him there gave me the freedom to concentrate on growing the business.
AB: And is it growing?
: There are doors opening up for ImaHima
outside of Japan.