Highline Wealth Management, founded by Neal Simon, was in need of rebranding and a new identity, as well as positioning surrounding its differentiators in the marketplace.
"We have received many compliments on our new brand," said Simon
in a letter to Verasolve
The public relations campaign resulted in numerous media placements, including bylined articles ghost-written by Verasolve
, media interviews with Highline
senior leadership, and press releases on company milestones and announcements.
went on to say, "You have managed to secure a series of media placements for us, including an extremely valuable bylined article in Investment News
, a leading publication in the wealth management industry.
The prospect event at Adour was so successful that a second night had to be added in order to accommodate the overwhelming prospects interest.
The mailing list and quality of invitation were key in reaching these significant attendance numbers by the appropriate audience.
In a second letter to Verasolve
stated, "I want to express my appreciation for your team's efforts over the last three years in helping Highline
double our assets under management to over $1 billion.
The combination of your PR efforts and development, coordination and implementation of a penta-millionaire lead generation effort and events has been outstanding.