NANCY HUNTERNancy is president and founder of Marketing Resource Associates (MRA).
Since, 1991, MRA
has worked with b2b service firms to get more new clients - new accounts.The average increase in MRA's
clients' new business revenues is six figures.MRA's success is attributed to Nancy's consistent focus on identifying her
client's value, carefully defining the target market and understanding the decision maker's primary concerns.Her
use of the Professional Introduction Campaign
, a direct outreach program she
developed, has resulted in both immediate and long-term revenue growth and support of strategic initiatives for MRA's clients.
Prior to launching into entrepreneurship, Nancy
had ten years of professional sales experience.Several of those years were spent selling consulting services to the Fortune 500 and other national and global corporations.The experience she
gained from selling professional services into new accounts makes her
successful today.She is a member of the Institute of Management Consultants (IMC) and an officer of Secret to Success, a Toastmasters International club.Nancy
recognizes the changes that have impacted the service industry.She
believes the industry will adapt, become stronger and deliver the value that will keep the US competitive in the global marketplace.Her
vision is to provide service firms with the marketing expertise to enable them to win opportunities to deliver their unique value to more new clients.She
believes this marketing expertise can only be delivered by a collection of talent that has "been there and done it."