Specialist brand research agency Hall & Partners (http://www.hallandpartners.com) has hired Murray Hardie as its US CEO.
Hardie was a member of the management team that brought Hall & Partners to the US (from London) in 1996.
He was most recently a strategic consultant to Droga5, and previously held planning director positions at Energy BBDO and Fallon.
Murray Hardie, newly appointed US CEO for brand research agency Hall & Partners
Specialist brand research agency Hall & Partners has hired Murray Hardie
as its US CEO.
The agency, that focuses on understanding how social emotion drives brand engagement, brings Hardie back to the company he
introduced to the US in 1996.
Hardie's appointment is part of Hall & Partners'
continued emphasis on building exceptional creative and strategic talent.
background in communications planning, he
continues the agency's heritage of hiring talented planners from the advertising and marketing industries.
He has been a leader in the brand building space for more than 20 years and has held planning director positions at Energy BBDO and Fallon, and most recently as a strategic consultant to Droga5.
He was with Hall & Partners from 1993 to 2002, starting in London then moving to the US in 1996 as part of the management team that opened Hall & Partners' first US office in New York.
"We are all absolutely ecstatic that Murray has rejoined Hall & Partners in this exciting leadership role," commented Vanella Jackson, Global CEO, and to whom Hardie reports.
It's fantastic to see how the agency and its culture have thrived in the US and around the world," commented Hardie
"As an ex-planner I've always valued Hall & Partners'
contribution to smart strategic thinking and I relish the opportunity to be a part of the leadership team in the next phase of the agency's dynamic growth."
will be based in the agency's New York office.