â€œIncreasingly, patients are turning to social media as an essential forum for obtaining and sharing information related to their health,â€ Murray Aitken, executive director of the IMS Institute for Healthcare Informatics, writes in the report.
"With a raft of pharmerging countries rapidly gaining market share, we're seeing a new world order take hold within the pharmaceutical industry," said Murray Aitken, senior vice president, Healthcare Insight, IMS.
" In 2007, the market will still be absorbing changes that have defined a new economic reality, one in which growth is shifting from mature markets to emerging ones; new product adoption is not keeping pace with the loss of patent protection by established products; specialty and niche products are playing a larger role; and regulators, payers and consumers are more carefully weighing the risk/benefit factors of pharmaceuticals.", says Murray Aitken, Senior VP, Corporate Strategy at IMS.
Mobile health apps have the potential to drive a disruptive shift in patient engagement and healthcare delivery," said Murray Aitken, executive director of the IMS Institute for Healthcare Informatics.
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