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This profile was last updated on 8/23/15  and contains information from public web pages and contributions from the ZoomInfo community.

Prof. Morris B. Holbrook

Wrong Prof. Morris B. Holbrook?

W. T. Dillard Professor

Phone: (212) ***-****  
Columbia University
622 West 168Th Street PH 16 24
New York , New York 10032
United States

Company Description: Founded in 1922, Columbia University's Mailman School of Public Health pursues an agenda of research, education, and service to address the critical and complex...   more

Board Memberships and Affiliations

  • Board Member
126 Total References
Web References
Perspectives on Brand Management | Tilde Publishing and Distribution [cached]
Morris B Holbrook , Columbia University, USA
Editorial Board | Carmelle and Rémi Marcoux Chair in Arts Management [cached]
Morris B. Holbrook Professor Emeritus Columbia University
Shepherds of Gaia: Dog Gone Research! [cached]
Morris Holbrook, a professor of marketing at Columbia University's Graduate School of Business, told Discovery News that the new research "is a very nice piece of work."
"We ordinarily don't think of personality assessments being applied in this manner," he said.
Both Cavanaugh and Holbrook even suggest that some people might be more satisfied with their dog friendships than with their human ones.
"Dogs provide unconditional love," explained Holbrook.
Perspectives on Brand Management [cached]
Morris B Holbrook , Columbia University, USA
The Psychology of Video Game Nostalgia | The Psychology of Video Games [cached]
Morris Holbrook, a Professor at Columbia University, and his colleague Professor Robert Schindler have studied this aspect of nostalgia extensively.
"It varies a bit from product to product and from consumer to consumer," says Morris Holbrook, "but we tend to form preference peaks somewhere in late adolescence -say, around twenty years old.
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