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This profile was last updated on 10/17/14  and contains information from public web pages and contributions from the ZoomInfo community.

Morris B. Holbrook

Wrong Morris B. Holbrook?

W. T. Dillard Professor Emeritus ...

Columbia University
64 Morningside Dr.
New York , New York 10027
United States

Company Description: Founded in 1922, Columbia University's Mailman School of Public Health pursues an agenda of research, education, and service to address the critical and complex...   more
Background

Employment History

  • William T. Dillard Professor of Marketing
    Columbia University
  • Professor of Marketing
    Columbia University's Graduate School of Business

Board Memberships and Affiliations

  • Board Member
    Review
59 Total References
Web References
Shepherds of Gaia
www.shepherdsofgaia.com, 30 Sept 2012 [cached]
Morris Holbrook, a professor of marketing at Columbia University's Graduate School of Business, told Discovery News that the new research "is a very nice piece of work."

"We ordinarily don't think of personality assessments being applied in this manner," he said.

Both Cavanaugh and Holbrook even suggest that some people might be more satisfied with their dog friendships than with their human ones.

"Dogs provide unconditional love," explained Holbrook. "You could be the worst scoundrel in the world and everyone else may hate you, but a loyal dog will always love you."
Previous Editorial Review Board Members
www.amsreview.org, 20 Aug 2009 [cached]
Morris B. Holbrook, Columbia University
Marketing Education Review - The Journal for the Scholarship of Teaching in Marketing Education
www.marketingeducationreview.com, 1 July 2009 [cached]
The second article in the "Irony and Ivory: A View from the Tower" section appears in this issue of the Marketing Education Review . Morris Holbrook (Columbia University) addresses several issues in business-school rankings in "Objective Charactersitics, Subjective Evaluations, and Possible Distorting Biases in the Business-School Rankings: The Case of U.S. News & World Report.
...
Morris Holbrook (Columbia University) provides us with an unusual, but interesting essay entitled "Marketing Miseducation and the MBA Mind: Bullshit Happens.
Music, Markets and Consumption - Goodfellow Publishers
www.goodfellowpublishers.com, 1 May 2013 [cached]
Morris B. Holbrook, W. T. Dillard Professor Emeritus of Business, Columbia University, USA
Dr Bradshaw and Prof Morris B ...
www.baltimorestar.com, 15 Dec 2012 [cached]
Dr Bradshaw and Prof Morris B Holbrook of Columbia University examined the phenomenon and found that retailers often "dumb down" the music played in shops to relax customers, meaning it is easier to control their behaviour.
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