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Wrong Morris Holbrook?

Prof. Morris B. Holbrook

William T. Dillard Professor of Marketing

Columbia University

Direct Phone: (212) ***-****       

Email: m***@***.edu

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Columbia University

Herbert Irving Pavilion, 10Th Floor 161 Fort Washington Avenue

New York City, New York 10032

United States

Company Description

A leading academic and research university, Columbia University continually seeks to advance the frontiers of knowledge and to foster a campus community deeply engaged in understanding and addressing the complex global issues of our time. Columbia Univers ... more

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Background Information


William T. Dillard Professor of Marketing
Columbia Business School

Board Member
AMS Review

Board Member
Association for Consumer Research

Web References (63 Total References)

Morris B. Holbrook, ... [cached]

Morris B. Holbrook, Columbia University

Morris B. Holbrook and James M. Hulbert (1975) ,"Multi-Attribute Attitude Models: a Comparative Analysis", in NA - Advances in Consumer Research Volume 02, eds.
Morris B. Holbrook
[Morris B. Holbrook is a doctoral candidate at the Columbia University Graduate School of Business.
The above hypotheses--originally developed by Holbrook (1972)-were tested in the context of the 1972 presidential election.
Holbrook, M. B. The definition, measurement and prediction of attitude. Columbia University, unpublished paper, 1972.

Perspectives on Brand Management | Tilde Publishing and Distribution [cached]

Morris B Holbrook , Columbia University, USA

But studies by marketing professors ... [cached]

But studies by marketing professors Morris Holbrook of Columbia University and Robert Schindler of Rutgers have shown the past isn't just a Boomer domain.

"We just assumed as people got older, there would be more nostalgia-prone people," Holbrook said.

Editorial Board | Carmelle and Rémi Marcoux Chair in Arts Management [cached]

Morris B. Holbrook Professor Emeritus Columbia University

The Psychology of Video Game Nostalgia | The Psychology of Video Games [cached]

Morris Holbrook, a Professor at Columbia University, and his colleague Professor Robert Schindler have studied this aspect of nostalgia extensively.

"It varies a bit from product to product and from consumer to consumer," says Morris Holbrook, "but we tend to form preference peaks somewhere in late adolescence -say, around twenty years old.

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