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2016-12-28T00:00:00.000Z

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Wrong Morris Holbrook?

Prof. Morris B. Holbrook

William T. Dillard Professor of Marketing

Columbia University

Direct Phone: (212) ***-****       

Email: m***@***.edu

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Columbia University

Herbert Irving Pavilion, 10Th Floor 161 Fort Washington Avenue

New York City, New York 10032

United States

Company Description

A leading academic and research university, Columbia University continually seeks to advance the frontiers of knowledge and to foster a campus community deeply engaged in understanding and addressing the complex global issues of our time. Columbia Univers ... more

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Background Information

Affiliations

William T. Dillard Professor of Marketing
Columbia Business School

Board Member
AMS Review

Board Member
Association for Consumer Research

Web References (63 Total References)


Morris B. Holbrook, ...

www.acrwebsite.org [cached]

Morris B. Holbrook, Columbia University

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Morris B. Holbrook and James M. Hulbert (1975) ,"Multi-Attribute Attitude Models: a Comparative Analysis", in NA - Advances in Consumer Research Volume 02, eds.
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Morris B. Holbrook
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[Morris B. Holbrook is a doctoral candidate at the Columbia University Graduate School of Business.
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The above hypotheses--originally developed by Holbrook (1972)-were tested in the context of the 1972 presidential election.
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Holbrook, M. B. The definition, measurement and prediction of attitude. Columbia University, unpublished paper, 1972.


Perspectives on Brand Management | Tilde Publishing and Distribution

www.tilde.com.au [cached]

Morris B Holbrook , Columbia University, USA


But studies by marketing professors ...

articles.chicagotribune.com [cached]

But studies by marketing professors Morris Holbrook of Columbia University and Robert Schindler of Rutgers have shown the past isn't just a Boomer domain.

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"We just assumed as people got older, there would be more nostalgia-prone people," Holbrook said.


Editorial Board | Carmelle and Rémi Marcoux Chair in Arts Management

www.gestiondesarts.com [cached]

Morris B. Holbrook Professor Emeritus Columbia University


The Psychology of Video Game Nostalgia | The Psychology of Video Games

www.psychologyofgames.com [cached]

Morris Holbrook, a Professor at Columbia University, and his colleague Professor Robert Schindler have studied this aspect of nostalgia extensively.

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"It varies a bit from product to product and from consumer to consumer," says Morris Holbrook, "but we tend to form preference peaks somewhere in late adolescence -say, around twenty years old.

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