The second article in the "Irony and Ivory: A View from the Tower" section appears in this issue of the Marketing Education Review . Morris Holbrook (Columbia University) addresses several issues in business-school rankings in "Objective Charactersitics, Subjective Evaluations, and Possible Distorting Biases in the Business-School Rankings: The Case of U.S. News & World Report.
Morris Holbrook (Columbia University) provides us with an unusual, but interesting essay entitled "Marketing Miseducation and the MBA Mind: Bullshit Happens.
Dr Bradshaw and Prof Morris B Holbrook of Columbia University examined the phenomenon and found that retailers often "dumb down" the music played in shops to relax customers, meaning it is easier to control their behaviour.
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