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Wrong Morris Holbrook?

Morris B. Holbrook

William T. Dillard Professor of Marketing

Columbia Business School

HQ Phone:  (212) 854-8539

Direct Phone: (212) ***-****direct phone

Email: m***@***.edu

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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

Columbia Business School

3022 Broadway 310 Uris Hall

New York City, New York,10027

United States

Company Description

Columbia Business School is the only world-class, Ivy League business school that delivers a learning experience where academic excellence meets with real-time exposure to the pulse of global business. Led by Dean Glenn Hubbard, the School's transformative cur...more

Background Information

Employment History

Columbia University


Affiliations

AMS Review

Board Member


Association for Consumer Research

Board Member


Web References(63 Total References)


www.acrwebsite.org

Morris B. Holbrook, Columbia University
Morris B. Holbrook and James M. Hulbert (1975) ,"Multi-Attribute Attitude Models: a Comparative Analysis", in NA - Advances in Consumer Research Volume 02, eds. Morris B. Holbrook [Morris B. Holbrook is a doctoral candidate at the Columbia University Graduate School of Business. The above hypotheses--originally developed by Holbrook (1972)-were tested in the context of the 1972 presidential election. Holbrook, M. B. The definition, measurement and prediction of attitude. Columbia University, unpublished paper, 1972.


www.tilde.com.au [cached]

Morris B Holbrook , Columbia University, USA


articles.chicagotribune.com

But studies by marketing professors Morris Holbrook of Columbia University and Robert Schindler of Rutgers have shown the past isn't just a Boomer domain.
"We just assumed as people got older, there would be more nostalgia-prone people," Holbrook said.


www.gestiondesarts.com [cached]

Morris B. Holbrook
Professor Emeritus Columbia University


www.amsreview.org [cached]

Morris B. Holbrook, Columbia University


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