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This profile was last updated on 2/24/2011 and contains contributions from the  Zoominfo Community.

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Wrong Morrie Reiff?

Morrie W. Reiff

President

AFA Financial Group LLC

HQ Phone:  (818) 708-0111

Direct Phone: (818) ***-****direct phone

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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

AFA Financial Group LLC

26637 W. Agoura Road

Calabasas, California,91302

United States

Company Description

AFA Financial Group, LLC (AFA) is a financial services broker-dealer that specializes in providing its registered representatives and their clients with the highest level of customer service, a broad range of diversified investment opportunities, and well-trai...more

Background Information

Employment History

Registered Securities Principal and Representative

National Association of Securities Dealers , Inc.


Affiliations

Planned Asset Management

Registered Investment Advisor


Quantitative Strategies Inc

Founder


Financial Planning Association

Member


Technology MarketForce Inc.

Specialist Advisor In Motivational Company Retirement, Savings and Insurance Programs


California State University , Northridge

Adjunct Faculty Board of Advisors


Institute of Certified Financial Planners

Member


Pacific Lodge Youth Services

Chairman of the Planned Giving Committee


Watts Foundation Community Trust

Board Member


Education

Bachelor of Science degree

accounting

San Diego State University


Web References(25 Total References)


rep+ | about AFA

www.plancpa.com [cached]

Morrie Reiff
President / Managing Director Mr. Reiff is President and Managing Director of AFA Financial Group, LLC, and a Director of AFA Holding, LLC and its wholly owned subsidiaries. He also serves as co-founding principal, vice president and director of Accountants Financial Alliance (an affiliate of Accountants Financial Alliance Securities), and as CEO and investment advisor representative of Planned Asset Management, Inc., a financial planning and money management corporation. For the last 18 years, Planned Asset Management has specialized in tax and investment planning for individuals, corporations and trusts. Mr. Reiff monitors daily business operations and activities, and manages revenues and finances. He is a member in good standing of the Financial Planning Association (FPA), and has been active in the Los Angeles financial planning community since 1976. He has served on the board of directors and as president of both the San Fernando Valley Society of the Institute of Certified Financial Planners, and the San Fernando Valley chapter of the International Association for Financial Planning. For over 20 years, Mr. Reiff has spoken on financial topics to numerous groups and associations and has been conducting monthly educational seminars for CPAs. He has been a frequent guest on local radio stations, has produced his own financial radio and cable television show, and has been quoted in the Los Angeles Times, Los Angeles Business Journal and various trade publications. He has served on the board of directors of the Watts Foundation Community Trust and is past chairman of the planned giving committee and past member of the Pacific Lodge Youth Services advisory counsel. He was honored by Pacific Lodge Youth Services as volunteer of the year in 1995. He has also received a proclamation from the City of Los Angeles for his charitable work in the community. Mr. Reiff holds a Bachelor of Science degree in accounting from San Diego State University.


www.investorclaims.com

According to AFA's president, Morrie Reiff, the firm simply could not keep up with its errors-and-omissions (E&O) insurance payments after being deluged with arbitration claims related to the firm's offering of Provident Royalties.


www.investmentnews.com

At the time, AFA's president Morrie Reiff said that his discussions with industry lawyers and observers indicate that as many as 35 other broker-dealers could be facing a similar fate.


www.investmentnews.com

AFA Financial Group LLC, with about 100 advisers, is shutting its doors today, said Morrie Reiff, the firm's president.
That makes the second independent broker-dealer that has bitten the dust in as many months. In March, GunnAllen Financial Inc., was shut down when it could not meet its net-capital requirement. (More on the fall of Gunn Allen). What's more, after conversations with industry lawyers and observers, Mr. Reiff said that as many as 35 other broker-dealers could be facing a similar fate. AFA Financial, which is located in Calabasas, Calif., made the decision on its own to close, Mr. Reiff said. The B-D was "clobbered" by the historic downturn in the stock market in 2008 and 2009, he said, and the firm simply could not keep making its errors-and-omissions-insurance payments. "Our reps were not producing what they needed to produce to keep the doors open," he said. AFA, which was open for seven years, also saw a sharp increase in 2010 in securities arbitration claims from investors, he said. Mr. Reiff said that he feels terrible for the firm's employees and clients.


cpa+ | about AFA

www.plancpa.com [cached]

Morrie Reiff
President / Managing Director


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