President / Managing Director
Morrie W. Reiff is the President, and a Director of AFA Holding, LLC and its wholly owned subsidiaries.
duties include monitoring daily business operations and activities as well as managing revenues and finances.
Morrie W. Reiff is a co-founding principal, vice-president, and director of Accountant's Financial Alliance, an affiliated company of Accountants Financial Alliance Securities, LLC.
Mr. Reiff is the CEO of Planned Asset Management, Inc., not an affiliated company of Accountants Financial Alliance Securities, LLC, a financial planning and money management corporation.
For the last 18 years Planned Asset Management has specialized in tax and investment planning for Individuals, Corporations, and Trusts.
Mr. Reiff is an investment advisor representative with Planned Asset Management, a securities and exchange registered investment advisor.
Mr. Reiff currently is a member in good standing with the Financial Planning Association (FPA).
has been active in the Los Angeles financial planning community since 1976.
He has served on the board of directors and is past president of both the San Fernando Valley Society of the Institute of Certified Financial Planners and the San Fernando Valley chapter of the International Association for Financial Planning.
has presented financial topics to numerous groups and association and has been conducting monthly educational seminars for CPA's for more than 18 years.
has been a frequent guest on local radio stations, produced his
own financial radio and cable television show, and has been quoted in the Los Angeles Times
, Los Angeles Business Journal
and various trade publications.
Mr. Reiff is a graduate of San Diego State University with a bachelor of science in accounting, Mr. Reiff has served on the board of directors of the Watts Foundation Community Trust, is past chairman of the planned giving committee and past member of the Pacific Lodge Youth Services advisory counsel.
was honored as recipient of Pacific Lodge Youth
services volunteer of the year of 1995 and has received a proclamation from the City of Los Angeles for his
charitable work for the community.