President / Managing Director
Mr. Reiff is President and Managing Director of AFA Financial Group, LLC, and a Director of AFA Holding, LLC and its wholly owned subsidiaries.
He also serves as co-founding principal, vice president and director of Accountants Financial Alliance (an affiliate of Accountants Financial Alliance Securities), and as CEO and investment advisor representative of Planned Asset Management, Inc., a financial planning and money management corporation.
For the last 18 years, Planned Asset Management
has specialized in tax and investment planning for individuals, corporations and trusts.
Mr. Reiff monitors daily business operations and activities, and manages revenues and finances.
He is a member in good standing of the Financial Planning Association (FPA), and has been active in the Los Angeles financial planning community since 1976.
He has served on the board of directors and as president of both the San Fernando Valley Society of the Institute of Certified Financial Planners, and the San Fernando Valley chapter of the International Association for Financial Planning.
For over 20 years, Mr. Reiff
has spoken on financial topics to numerous groups and associations and has been conducting monthly educational seminars for CPAs.
has been a frequent guest on local radio stations, has produced his
own financial radio and cable television show, and has been quoted in the Los Angeles Times
, Los Angeles Business Journal
and various trade publications.
He has served on the board of directors of the Watts Foundation Community Trust and is past chairman of the planned giving committee and past member of the Pacific Lodge Youth Services advisory counsel.
was honored by Pacific Lodge Youth Services
as volunteer of the year in 1995.
has also received a proclamation from the City of Los Angeles for his
charitable work in the community.
Mr. Reiff holds a Bachelor of Science degree in accounting from San Diego State University.