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Hispanic Broadcaster Account Specialist
The Nielsen Company
Direct Phone: (410) ***-****
85 Broad Street
New York, New York 10004
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen's Watch segment provides media and advertising clients with Total Audience measurement servic... more
Bilingual Training Service Consultant
media production and broadcast journalism
University of Houston
Radio reaches 90% of Hispanics regardless of generation, according to Narvaez, who spoke at the Nielsen Client Conference in Washington on Friday.
And the cities Hispanic listeners live in affect their audio listening.
Hispanics in San Antonio probably don't speak Spanish or listen to Spanish radio, compared to Miami, where Hispanics are more likely to speak Spanish and listen to the top Spanish formats,
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