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2016-12-05T00:00:00.000Z

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Wrong Monica Narvaez?

Ms. Monica Narvaez

Director, Hispanic Client Solutions

The Nielsen Company

Direct Phone: (410) ***-****       

Email: m***@***.com

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The Nielsen Company

85 Broad Street

New York City, New York 10004

United States

Company Description

Nielsen Holdings plc. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen's Watch segment provides media and advertising clients with Total Audience measurement servi ... more

Find other employees at this company (30,819)

Background Information

Employment History

Bilingual Training Service Consultant

Arbitron Inc

SCBU Instructor

Southern California Broadcasters Association

Hispanic Broadcaster Account Specialist

The Nielsen Company

Education

bachelor's degree

media production and broadcast journalism

University of Houston

Web References (11 Total References)


By then, almost one-third of the ...

www.radioink.com [cached]

By then, almost one-third of the country will be Hispanic, according to Monica Narvaez, Hispanic Broadcaster Account Specialist with Nielsen. U.S.-born Hispanics are younger, on average, than those born in another country. The median age of U.S.-born Hispanics is 18, compared to 40 for foreign-born Hispanics, and 42 for non-Hispanics.

Radio reaches 90% of Hispanics regardless of generation, according to Narvaez, who spoke at the Nielsen Client Conference in Washington on Friday. And the cities Hispanic listeners live in affect their audio listening. Hispanics in San Antonio probably don't speak Spanish or listen to Spanish radio, compared to Miami, where Hispanics are more likely to speak Spanish and listen to the top Spanish formats, she said.


Monica Narvaez, Hispanic ...

www.radioink.com [cached]

Monica Narvaez, Hispanic Broadcaster Account Specialist at Nielsen pointed out the influence of non Spanish speaking Hispanic media, "As the demographics change, we're starting to see more English dominant rise in the numbers.


Radio Stations - Who to Call—Radio Trainers

www.arbitron.com [cached]

Monica Narvaez


Who to Call — Radio Trainers

wargod.arbitron.com [cached]

Monica Narvaez


Monica Narvaez, Hispanic ...

www.radioink.com [cached]

Monica Narvaez, Hispanic Broadcaster Account Specialist, Nielsen

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