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Driving the M.A.C. : Club Solutions Magazine
Standing on the steps of Georgetown University with a fresh law degree in hand, Mitch Wald may have had a successful legal career laid out before him.
Instead, Wald tossed his degree to the side, grabbed up his tennis racket and out of all things started giving tennis lessons in a quest that has led him to a prosperous and successful career in the fitness industry.
The Big Solution
Wald, the COO of the Maryland Athletic Club & Wellness Center, never played a team sport for his high school in New York or for his alma mater, Miami University in Oxford, Ohio.
Regardless, Wald knows that the key to any great business is the development of an outstanding team.
"It's always been about taking a group and producing results," Wald
"That's always been fun for me. Working with a group of people that are committed and passionate has been what gets me up in the morning.
I really enjoy trying to get people to work together well and get people of a like mind that have the same passion.
It's not easy to do, but I enjoy it.
, the key to producing such a successful staff starts with his
"Even for front-line positions, you're going to go through two or three interviews at a minimum to make sure you find the right person to be at your front desk."
A lot of people may appear to be qualified for a position - they may have a keen understanding of fitness, marketing or accounting - but they lack a love of people.
said a love of people is the most important entity fitness professionals can possess.
"You have to start with someone who really cares about people," he
Wald, 63, spent 20 years working for the Skyline Club in Northern Virginia.
During that time, Wald
built a team determined to succeed.
When the club, owned by Smith Club Management, was purchased by Sport
and Health in 2002 Wald's
team took many of the senior positions.
"The relationships I built at Skyline, the team and the success we had was enjoyable," Wald
was brought into the MAC his
job was to expand the company.
In January 2006, the MAC
had one club in Baltimore.
"I've always said the hardest thing in my career is going from one club to two," Wald
was ready to engage the Baltimore market on a deeper level by opening more clubs.
During an expansion, most clubs will expand slowly from one club to two clubs and so on.
However, the MAC
didn't follow those same guidelines.
"The one to two is really hard because it changes the dynamics of everything," Wald
Wald explained that if a member is a member of one of the flagship clubs, they are able to use all the clubs.
However, residents would have the ability to be members just to the smaller clubs near their neighborhoods.
speaks humbly about his
success in the fitness industry.
has spent almost 30 years in the industry, he
doesn't claim to have all the secrets.
does know: a program used by the MAC
has been one of the single greatest programs he's
The program called "Healthy Start," created by Legacy Managment
, a licensed program out of Virginia, was implemented solely as a physician referral plan, but has spurred into something greater for unhealthy citizens in Baltimore.
"It was founded on a principle that made it easier for people who had not exercised or were returning to exercise," Wald
"It's basically 60 days for $60 with supervision from a nurse and our fitness staff."
"Healthy Start" allowed the MAC
to perpetuate their system of wellness they introduced to Baltimore almost 14 years earlier.
said the program has been so popular that it has been about 25 percent of their sales.
"About 75 percent of the people enrolled in the program have become members," Wald
A lot of people that graduated from Georgetown Law
probably developed long legal careers - Wald
was the exception.
Even at a young age Wald knew what he
wanted and was already thinking outside the box.
grew up in Brooklyn and Queens, N.Y., but knew he
didn't want to stay there forever.
searched out a great school that would give him the knowledge he
would need in the future, but bring him out of the city.
After graduating from Miami University, he
discovered a love of tennis while attending law school.
"The tennis boom was on and I learned to play and teach tennis at the same time," Wald
After practicing law for a couple of years his
passion took hold of him and he
had to follow.
"I quit practicing law and started instructing tennis," he
"I was offered the head tennis pro job at a club and after two years of that, the GM
of that club quit.
The year was 1979 and Wald
was about to be offered his
first GM role at the Skyline Club
He spent about six months toying with the idea of being a GM.
true passion was centered on tennis and he
didn't want to lose the ability to teach.
found over the six months that the owners weren't hiring anyone else and he
had picked up many of the roles of the GM
"I found myself doing a lot of the work so I eventually said yes."
and Health purchased Skyline Wald had spent 20 years in the industry.
took on the role of COO at Sport
and Health for two years before he
decided to look elsewhere in the industry.
"I did some things with corporate fitness and started up a company that tried business to business on the Internet," Wald
wanted to stretch his
legs and see what else was out there, but ultimately he
loved working in the club.
"I got a call in 2004 from the owners of Sport
and health and they wanted me to come back as the CEO," Wald
"I came back and spent two years there.
It was at that time that Wald
really got to experience the development of a team.
He had spent years developing different teams for the Skyline Club, but now he was looking at developing teams on a corporate level and he loved it.
When Wald decided to leave Sport and Health the second time in late 2005 it was a move that he had never looked to before.
"I had some opportunities in the past to move around, but my wife and I had always said no," Wald
"Now we were saying yes.
I sort of anticipated ending up in a bigger city like New York or Chicago, but the owners here, Tim and Liz, told me they had decided to grow their company.
The challenge sparked Wald's
knew growing a club was one of the most difficult tasks, but he
also appreciated the commitment to fitness and wellness that his
friends, the Rhode's had - the job was a perfect fit.
The journey has been one of great successes for Wald
has two great children, Chelsea and Jake, and wife, Penny that have encouraged him the whole way.
Over the years he
has found other passions around fitness and lifestyle such as cycling and wine - he
wife have pursued both hobbies together and have enjoyed sharing their experiences in many locations around the world.
Staying active and working are two major aspects of Wald's
life - he
never sees himself retiring.
"I've quit working before and it wasn't for me," Wald
"I don't bring my work home very often, but I don't believe you can separate the work from the person."
Moving into the future Wald said he
sees some great possibilities for the fitness industry.
"I think our industry is right in the sweet spot," he
Mitch Wald, formerly COO and ...
Mitch Wald, formerly COO and CEO of Sport & Health Co., is now CEO at Maryland Athletic Club & Wellness Center (MAC).
In addition, Wald served as the...
Landmark Sports Club On The Market --Leesburg2Day-- The Journal of Loudoun County
Sport and Health CEO Mitch Wald confirmed that the venerable club, founded in 1974 as the Loudoun Racquet Club, is up for sale, as is the entire fitness chain.
Of the 29 fitness clubs owned by Sport and Health, Wald
said Loudoun is the only place where the company owns real estate.Noting the value of the Leesburg property, Wald
said the real estate would be sold separately, but the company hoped to come to an arrangement with the eventual owners to continue the operations of the business itself."We'd like to keep the business [in Leesburg]," Wald
acknowledged that new owners could "kick us out of there."
The 31-year-old company is owned by a New York investment group, which has decided to sell the entire chain.Operations of those centers would continue."We hope to sell the whole chain to another equity holder-all the leases are in place and everything will stay the same," Wald
said, noting that the company wanted to assure employee security.
said that was because the town and county put public money into the expansion of Ida Lee Recreation Center
."We can't compete against a nonprofit," he
claimed, and the club became more valuable to its owners because of its real estate.
said the club would like to continue its business at that location, he
made it obvious the owners are looking for "the best return" on their investment and the land would be sold for whatever use is permissible under the zoning.The sale will not happen overnight, Wald
said, although he
acknowledged the company was fielding interest from several quarters.
"When we get an appropriate bid, we'll go," he
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Sport & Health tackles fat kids - 2005-10-04
Mitch WaldSport & Health tackles fat kids - 2005-10-04
..."Our objective is to equip children with the tools they need to live a healthy lifestyle," says Sport & Health president Mitch Wald.
Mitch Wald Joins Health Fitness as Regional Vice President of Operations
MINNEAPOLIS, Sept. 25 /PRNewswire-FirstCall/ -- Health Fitness Corporation (OTC Bulletin Board: HFIT) announced today that Mitch Wald, well-known health and fitness industry leader, has joined the company as regional vice president of operations.Wald will direct all client relationships and operational management for the northeastern region of the United States for Health Fitness Corporation and report to David Hurt, senior vice president of operations.
brings a depth of experience in all facets of health and fitness management of multi-site operations and client services that will fit well with our business model." Wald was formerly President and COO of FitnessMx, a fitness industry business-to-business company.He also was formerly President and COO of Sport & Health in McLean, Virginia, where he had profit and loss responsibility for a $50 million health club company and oversaw operations of 26 facilities with more than 50,000 members and 2000 employees.He
was instrumental in developing a corporate culture focused on customer and employee satisfaction and retention.Earlier in his
oversaw the fitness division of Arlington, Virginia-based Charles E. Smith Companies, at the time the largest real estate company in the Washington, D.C. metropolitan area.He began his career as a staff attorney at the Securities and Exchange Commission. He has a Bachelor of Science degree from Miami University (Ohio) and a Juris Doctorate from Georgetown University School of Law.He has served as a past president and four year board member of the International Health, Racquet & Sportsclub Association (IHRSA), the largest health and fitness facility association in the world.He
is a past recipient of IHRSA's
Marketing Excellence Award and Distinguished Service Award.He was also co-founder and first president of the Mid-Atlantic Club Management Association. Health Fitness Corporation
is the leading provider of results-oriented fitness, assessment, wellness, and occupational health services to corporations, hospitals, universities and communities.HFC
has been serving clients since 1975 and manages 190 sites across the U.S. and Canada.For more information about Health Fitness Corporation
, go to http://www.hfit.com/