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This profile was last updated on 2/20/16  and contains information from public web pages and contributions from the ZoomInfo community.

Mr. Mitch A. Propster

Wrong Mitch A. Propster?

Chief Executive Officer

Phone: (407) ***-**** ext. ***  
Local Address:  Winter Springs , Florida , United States
Company Description: Ancient Naturals is on a mission of locating and authenticating the latest in nutritional science and proprietary formulations. They specialize in those nutrients...   more
Background

Employment History

87 Total References
Web References
40 Under 40 - Mitch ...
www.healthtraders.com [cached]
40 Under 40 - Mitch Propster
...
Mitch Propster is the quintessential American entrepreneur. Largely responsible for bringing Salvia hispanica, an Aztec seed with cardiovascular and other benefits, to the U.S. naturals market, Propster got his business start as a paperboy in Southern California. After a stint in e-commerce during his mid-20s, he moved into the naturals realm and is now CEO of Ancient Naturals.
Enthusiastic and energetic, Propster is driven by clear vision and passion. He seems to have a sixth sense for success. For example, he acquired exclusive distribution rights to a branded Salvia hispanica two years before the hard science came out.
And he's good at creating a buzz, taking a little-known food supplement and building a 3,000-bottle-a-day market in just a few short years.
...
40 Under 40 - Mitch Propster
...
40 Under 40 - Mitch Propster
40 Under 40 - Mitch ...
www.healthtraders.com [cached]
40 Under 40 - Mitch Propster
...
Mitch Propster is the quintessential American entrepreneur. Largely responsible for bringing Salvia hispanica, an Aztec seed with cardiovascular and other benefits, to the U.S. naturals market, Propster got his business start as a paperboy in Southern California. After a stint in e-commerce during his mid-20s, he moved into the naturals realm and is now CEO of Ancient Naturals.
Enthusiastic and energetic, Propster is driven by clear vision and passion. He seems to have a sixth sense for success. For example, he acquired exclusive distribution rights to a branded Salvia hispanica two years before the hard science came out.
And he's good at creating a buzz, taking a little-known food supplement and building a 3,000-bottle-a-day market in just a few short years.
"Once we heard about this super-seed, ...
www.healthtraders.com [cached]
"Once we heard about this super-seed, we knew we had to get it to America, where so many could benefit from it," said Mitch Propster, CEO of Winter Springs, FL-based Ancient Naturals, the U.S. distributor of Salvia hispanica products. "A serving of this nutrient dense seed has eight times more omega 3s than salmon, six times more calcium than whole milk, and three times more anti-oxidants than blueberries."
The Aztecs were renowned for their strength, health and energy. Mr. Propster noted that diabetes, obesity and heart disease were not associated with this ancient civilization and inferred that perhaps the grain could have played some role in health maintenance. But, he said, "That's for others to study. From what I can tell, it seems like two scoops a day had the Conquistadors afraid!"
Mr. Propster explained that people of today are not fully aware of the potential of this botanical and therefore did not put much resource into study until about 15 years ago, when animal studies were performed at the University of Arizona. "At that time experimental crops combined with an Arizona science team would pave the way for Salvia hispanica's existence," he said. When the grain's potential was realized "we decided to bring this unique product to market" Mitch said.
The original discovery of the grain was made in Mexico, and during the course of perfecting the profile of the grain, experimental crops were planted in South America. According to Mr. Propster, ideal growing conditions include an arid climate with 165 days of continuous sunlight.
...
Mr. Propster said Salvia hispanica is a good fit for the average American consumer because of its "user friendliness" and ways it can be incorporated into the diet. "Change is not popular in the American consuming public so if you can provide a nutritional product that doesn't alter the lives of people, inevitably you will have a real winner," he said.
...
"There are many consumers that have a desire to use a ground version either for integration into recipes, or because they prefer this consistency, so we provide this format for their use," said Mr. Propster.
The Oils have a natural concentration of the omega benefits, as well as antioxidant and micronutrient strength. "However," says Mr. Propster, "extracted oils would not contain the fibers, and hard minerals such as potassium, iron and calcium, which would still be maintained in the defatted flour.
...
40 Under 40 - Mitch Propster
...
40 Under 40 - Mitch Propster
40 Under 40 - Mitch ...
www.healthtraders.com [cached]
40 Under 40 - Mitch Propster
...
Mitch Propster is the quintessential American entrepreneur. Largely responsible for bringing Salvia hispanica, an Aztec seed with cardiovascular and other benefits, to the U.S. naturals market, Propster got his business start as a paperboy in Southern California. After a stint in e-commerce during his mid-20s, he moved into the naturals realm and is now CEO of Ancient Naturals.
Enthusiastic and energetic, Propster is driven by clear vision and passion. He seems to have a sixth sense for success. For example, he acquired exclusive distribution rights to a branded Salvia hispanica two years before the hard science came out.
And he's good at creating a buzz, taking a little-known food supplement and building a 3,000-bottle-a-day market in just a few short years.
...
40 Under 40 - Mitch Propster
...
40 Under 40 - Mitch Propster
"Once we heard about this super-seed, ...
www.healthtraders.com [cached]
"Once we heard about this super-seed, we knew we had to get it to America, where so many could benefit from it," said Mitch Propster, CEO of Winter Springs, FL-based Ancient Naturals, the U.S. distributor of Salvia hispanica products. "A serving of this nutrient dense seed has eight times more omega 3s than salmon, six times more calcium than whole milk, and three times more anti-oxidants than blueberries."
The Aztecs were renowned for their strength, health and energy. Mr. Propster noted that diabetes, obesity and heart disease were not associated with this ancient civilization and inferred that perhaps the grain could have played some role in health maintenance. But, he said, "That's for others to study. From what I can tell, it seems like two scoops a day had the Conquistadors afraid!"
Mr. Propster explained that people of today are not fully aware of the potential of this botanical and therefore did not put much resource into study until about 15 years ago, when animal studies were performed at the University of Arizona. "At that time experimental crops combined with an Arizona science team would pave the way for Salvia hispanica's existence," he said. When the grain's potential was realized "we decided to bring this unique product to market" Mitch said.
The original discovery of the grain was made in Mexico, and during the course of perfecting the profile of the grain, experimental crops were planted in South America. According to Mr. Propster, ideal growing conditions include an arid climate with 165 days of continuous sunlight.
...
Mr. Propster said Salvia hispanica is a good fit for the average American consumer because of its "user friendliness" and ways it can be incorporated into the diet. "Change is not popular in the American consuming public so if you can provide a nutritional product that doesn't alter the lives of people, inevitably you will have a real winner," he said.
...
"There are many consumers that have a desire to use a ground version either for integration into recipes, or because they prefer this consistency, so we provide this format for their use," said Mr. Propster.
The Oils have a natural concentration of the omega benefits, as well as antioxidant and micronutrient strength. "However," says Mr. Propster, "extracted oils would not contain the fibers, and hard minerals such as potassium, iron and calcium, which would still be maintained in the defatted flour.
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