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Mitch A. Propster

Chief Executive Officer

Ancient Naturals LLC

Direct Phone: (407) ***-**** ext. ***direct phone

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Ancient Naturals LLC

Company Description

Ancient Naturals is on a mission of locating and authenticating the latest in nutritional science and proprietary formulations. They specialize in those nutrients that respond to consumer market trends, as demonstrated by the successful launch of their flagshi... more

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Background Information

Employment History

Managing Partner

HealthTraders


Owner

Network Suppliers


Affiliations

Ancient Naturals LLC

Founder


Web References(46 Total References)


HealthTraders » News

www.healthtraders.com [cached]

40 Under 40 - Mitch Propster NATURAL FOODS MERCHANDISER - 2008 Mitch Propster is the quintessential American entrepreneur.
Largely responsible for bringing chia, an Aztec seed with cardiovascular and other benefits, to the U.S. naturals market, Propster got his business start as a paperboy in Southern California. After a stint in e-commerce during his mid-20s, he moved into the naturals realm and is now CEO of Ancient Naturals. Enthusiastic and energetic, Propster is driven by clear vision and passion. He seems to have a sixth sense for success. For example, he acquired exclusive distribution rights to a branded Salvia hispanica two years before the hard science came out. And he's good at creating a buzz, taking a little-known food supplement and building a 3,000-bottle-a-day market in just a few short years. Propster's work in marketing, research and education helped a branded Salvia hispanica become one of the top three finalists for this year's Nutracon NutrAward. What was your inspiration when you were getting started? The real inspiration came from a guy named L. B. a founding partner in North America. He believed in the product so wholeheartedly that he sold his condo and all his belongings, lived out of his car for six months and gave ...Read More 40 Under 40 - Mitch Propster NATURAL FOODS MERCHANDISER - 2008 Mitch Propster is the quintessential American entrepreneur. Largely responsible for bringing chia, an Aztec seed with cardiovascular and other benefits, to the U.S. naturals market, Propster got his business start as a paperboy in Southern California. After a stint in e-commerce during his mid-20s, he moved into the naturals realm and is now CEO of Ancient Naturals. Enthusiastic and energetic, Propster is driven by clear vision and passion. He seems to have a sixth sense for success. For example, he acquired exclusive distribution rights to a branded Salvia hispanica two years before the hard science came out. And he's good at creating a buzz, taking a little-known food supplement and building a 3,000-bottle-a-day market in just a few short years. Ancient Naturals' CEO, Mitch Propster, shares in this worthy mission, which is harmoniously in line with his company's own goals to help provide nutrition globally. The organization has set its sights on the issue of childhood blindness, with plans to eliminate this condition by the symbolic year 2020, through the distribution of Vitamin A to at-risk children around the world, through their current campaign, called Operation 20/20. Ancient Naturals' CEO, Mitch Propster, shares in this worthy mission, which is harmoniously in line with his company's own goals to help provide nutrition globally. "Once we heard about this super-seed, we knew we had to get it to America, where so many could benefit from it," said Mitch Propster, CEO of Winter Springs, FL-based Ancient Naturals, the U.S. distributor of chia products. "Once we heard about this super-seed, we knew we had to get it to America, where so many could benefit from it," said Mitch Propster, CEO of Winter Springs, FL-based Ancient Naturals, the U.S. distributor of chia products. "A serving of this nutrient dense seed has eight times more omega 3s than salmon, six times more calcium than whole milk, and three times more anti-oxidants than blueberries. The Aztecs were renowned for their strength, health and energy. Mr. Propster noted that diabetes, obesity and heart disease were not associated with this ancient civilization and inferred that perhaps the grain could have played some role in health maintenance. But, he said, "That's for others to study. From what I can tell, it seems like two scoops a day had the Conquistadors afraid! Mr. Propster explained that people of today are not fully aware of the potential of this botanical and therefore did not put much resource into study until about 15 years ago, when animal studies were performed at the University of Arizona. "At that time experimental crops combined with an Arizona science team would pave the way for chia's existence," he said. When the grain's potential was realized "we decided to bring this unique product to market" Mitch said. The original discovery of the grain was made in Mexico, and during the course of perfecting the profile of the grain, experimental crops were planted in South America. According to Mr. Propster, ideal growing conditions include an arid climate with 165 days of continuous sunlight. Mr. Propster said Chia is a good fit for the average American consumer because of its "user friendliness" and ways it can be incorporated into the diet. "Change is not popular in the American consuming public so if you can provide a nutritional product that doesn't alter the lives of people, inevitably you will have a real winner," he said. "Our product enjoys a 70% retention and compliance rate which is almost unheard of in most nutritional products. What this means is that when people start using this product, they usually will stay on it because the benefits are so noticeable within a very short amount of time. Ultimately, if a product is easy to use, and gives the consumer an efficient return of benefit, it will be well received. Ancient Naturals supplies chia in a variety of formats including Whole Seed, Ground Seed, Seed Oil and encapsulated Oil Gels. Nutritionally speaking, the whole seed and ground varieties are nutritionally identical. "There are many consumers that have a desire to use a ground version either for integration into recipes, or because they prefer this consistency, so we provide this format for their use," said Mr. Propster. The Oils have a natural concentration of the omega benefits, as well as antioxidant and micronutrient strength. "However," says Mr. Propster, "extracted oils would not contain the fibers, and hard minerals such as potassium, iron and calcium, which would still be maintained in the defatted flour. What's more, modern science has finally confirmed that the benefits contained within the tiny grain are indeed bona fide. "Once we heard about this super-seed, we knew we had to get it to America, where so many could benefit from it," said Mitch Propster, CEO of Winter Springs, FL-based Ancient Naturals, the U.S. distributor of chia products. "A serving of this nutrient dense seed has eight times more omega 3s than salmon, six times more calcium than whole milk, and three times more anti-oxidants than blueberries." The Aztecs were renowned for their strength, health and energy. Mr. Propster noted that diabetes, obesity and heart disease were not associated with this ancient civilization and inferred that perhaps the grain could have played some role in health maintenance. But, he said, "That's for others to study. From what I can tell, it seems like two scoops a day had the Conquistadors afraid!" Mr. Propster explained that people of today are not fully aware of the potential of this botanical and therefore did not put much resource into study until about 15 years ago, when animal studies were performed at the University of Arizona. "At that time experimental crops combined with an Arizona science team would pave the way for chia's existence," he said. When the grain's potential was realized "we decided to bring this unique product to market" Mitch said. The original discovery of the grain was made in Mexico, and during the course of perfecting the profile of the grain, experimental crops were planted in South America. According to Mr. Propster, ideal growing conditions include an arid climate with 165 days of continuous sunlight. Propster said Chia is a good fit for the average American consumer because of its "user friendliness" and ways it can be incorporated into the diet. "Change is not popular in the American consuming public so if you can provide a nutritional product that doesn't alter the lives of people, inevitably you will have a real winner," he said. "Our product enjoys a 70% retention and compliance rate which is almost unheard of in most nutritional products. What this means is that when people start using this product, they usually will stay on it because the benefits are so noticeable within a very short amount of time. Ultimately, if a product is easy to use, and gives the consumer an efficient return of benefit, it will be well received." Ancient Naturals supplies chia in a variety of formats including Whole Seed, Ground Seed, Seed Oil and encapsulated Oil Gels. Nutritionally speaking, the whole seed and ground varieties are nutritionally identical. "There are many consumers that have a desire to use a ground version either for integration into recipes, or because they prefer this consistency, so we provide this format for their use," said Mr. Propster. The Oils have a natural concentration of the omega benefits, as well as antioxidant and micronutrient strength. "However," says Mr. Propster, "extracted oils would not contain the fibers, and hard minerals such as potassium, iron and calcium, which would still be maintained in the defatted flour. According to Mitch Propster, CEO, obtaining Gluten-Free Certification underscores Core Naturals' commitment to providing better health and nutrition to people throughout the United States. "Today, we're only just beginning to understand the millions of people who suffer from Celiac disease and the difficulty they have in maintaining a diet that controls the disorder," he said. "Chia can be a remarkable boon to this group because, as one of nature's most nutrient-dense whole foods, it can become a mainstay of a ...Read More Ancient Naturals Announces Gluten-Free CertificationWINTER SPRINGS, Fla., March 8 /PRNews/ -- Ancient Naturals, LLC, a provider of premium ingredients for the nutrition, nutraceuticals and functional foods markets, has announced that their branded chia has received gluten-free certification by the Gluten-Free Certification Organization (GFCO). The GFCO, a program of the Gluten Intolerance Group (GIG), provides an independent service to supervise gluten-free food production according to a consistent, defined, science-based standard that is confirmed by field inspections, in order to achieve heightened consumer confidence and safety. The certification will allow their chia to carry GFCO's Gluten-Free label and serves as assurance to millions of people who suffer from Celiac disease that this nutrient-dense whole food source can be safely consumed as part of a healthy diet. According to Mitch Propster, CEO, obtaining Gluten-Free Certification underscores Core Naturals' commitment to providing better health and nutrition to people throughout the United States. "Today, we're only just beginning to understand the millions of people who suffer from Celiac disease and the difficulty they have in maintaining a diet that controls the disorder," he said. The certification will allow their chia to carry GFCO's Gluten-Free label and serves as assurance to millions of people who suffer from Celiac disease that this nutrient-dense whole food source can be safely consumed as part of a healthy diet. According to Mitch Propster, CEO, obtaining Gluten-Free Certification underscores Core Naturals' commitment to providing better health and nutrition to people throughout the United States. "Today, we're only just beginning to understand the millions of people who suffer from Celiac disease and the difficulty they have in maintaining a diet that controls the disorder," he said.


www.healthtraders.com

40 Under 40 - Mitch Propster
Mitch Propster is the quintessential American entrepreneur. Largely responsible for bringing Salvia hispanica, an Aztec seed with cardiovascular and other benefits, to the U.S. naturals market, Propster got his business start as a paperboy in Southern California. After a stint in e-commerce during his mid-20s, he moved into the naturals realm and is now CEO of Ancient Naturals. Enthusiastic and energetic, Propster is driven by clear vision and passion. He seems to have a sixth sense for success. For example, he acquired exclusive distribution rights to a branded Salvia hispanica two years before the hard science came out. And he's good at creating a buzz, taking a little-known food supplement and building a 3,000-bottle-a-day market in just a few short years. 40 Under 40 - Mitch Propster 40 Under 40 - Mitch Propster


www.healthtraders.com

40 Under 40 - Mitch Propster
Mitch Propster is the quintessential American entrepreneur. Largely responsible for bringing Salvia hispanica, an Aztec seed with cardiovascular and other benefits, to the U.S. naturals market, Propster got his business start as a paperboy in Southern California. After a stint in e-commerce during his mid-20s, he moved into the naturals realm and is now CEO of Ancient Naturals. Enthusiastic and energetic, Propster is driven by clear vision and passion. He seems to have a sixth sense for success. For example, he acquired exclusive distribution rights to a branded Salvia hispanica two years before the hard science came out. And he's good at creating a buzz, taking a little-known food supplement and building a 3,000-bottle-a-day market in just a few short years.


www.healthtraders.com

"Once we heard about this super-seed, we knew we had to get it to America, where so many could benefit from it," said Mitch Propster, CEO of Winter Springs, FL-based Ancient Naturals, the U.S. distributor of Salvia hispanica products.
"A serving of this nutrient dense seed has eight times more omega 3s than salmon, six times more calcium than whole milk, and three times more anti-oxidants than blueberries." The Aztecs were renowned for their strength, health and energy. Mr. Propster noted that diabetes, obesity and heart disease were not associated with this ancient civilization and inferred that perhaps the grain could have played some role in health maintenance. But, he said, "That's for others to study. From what I can tell, it seems like two scoops a day had the Conquistadors afraid!" Mr. Propster explained that people of today are not fully aware of the potential of this botanical and therefore did not put much resource into study until about 15 years ago, when animal studies were performed at the University of Arizona. "At that time experimental crops combined with an Arizona science team would pave the way for Salvia hispanica's existence," he said. When the grain's potential was realized "we decided to bring this unique product to market" Mitch said. The original discovery of the grain was made in Mexico, and during the course of perfecting the profile of the grain, experimental crops were planted in South America. According to Mr. Propster, ideal growing conditions include an arid climate with 165 days of continuous sunlight. Mr. Propster said Salvia hispanica is a good fit for the average American consumer because of its "user friendliness" and ways it can be incorporated into the diet. "Change is not popular in the American consuming public so if you can provide a nutritional product that doesn't alter the lives of people, inevitably you will have a real winner," he said. "There are many consumers that have a desire to use a ground version either for integration into recipes, or because they prefer this consistency, so we provide this format for their use," said Mr. Propster. The Oils have a natural concentration of the omega benefits, as well as antioxidant and micronutrient strength. "However," says Mr. Propster, "extracted oils would not contain the fibers, and hard minerals such as potassium, iron and calcium, which would still be maintained in the defatted flour. 40 Under 40 - Mitch Propster 40 Under 40 - Mitch Propster


www.healthtraders.com

"Once we heard about this super-seed, we knew we had to get it to America, where so many could benefit from it," said Mitch Propster, CEO of Winter Springs, FL-based Ancient Naturals, the U.S. distributor of Salvia hispanica products.
"A serving of this nutrient dense seed has eight times more omega 3s than salmon, six times more calcium than whole milk, and three times more anti-oxidants than blueberries." The Aztecs were renowned for their strength, health and energy. Mr. Propster noted that diabetes, obesity and heart disease were not associated with this ancient civilization and inferred that perhaps the grain could have played some role in health maintenance. But, he said, "That's for others to study. From what I can tell, it seems like two scoops a day had the Conquistadors afraid!" Mr. Propster explained that people of today are not fully aware of the potential of this botanical and therefore did not put much resource into study until about 15 years ago, when animal studies were performed at the University of Arizona. "At that time experimental crops combined with an Arizona science team would pave the way for Salvia hispanica's existence," he said. When the grain's potential was realized "we decided to bring this unique product to market" Mitch said. The original discovery of the grain was made in Mexico, and during the course of perfecting the profile of the grain, experimental crops were planted in South America. According to Mr. Propster, ideal growing conditions include an arid climate with 165 days of continuous sunlight. Mr. Propster said Salvia hispanica is a good fit for the average American consumer because of its "user friendliness" and ways it can be incorporated into the diet. "Change is not popular in the American consuming public so if you can provide a nutritional product that doesn't alter the lives of people, inevitably you will have a real winner," he said. "There are many consumers that have a desire to use a ground version either for integration into recipes, or because they prefer this consistency, so we provide this format for their use," said Mr. Propster. The Oils have a natural concentration of the omega benefits, as well as antioxidant and micronutrient strength. "However," says Mr. Propster, "extracted oils would not contain the fibers, and hard minerals such as potassium, iron and calcium, which would still be maintained in the defatted flour.


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