"I would say most of the younger generation is secular," wrote Dr. Mitch Glaser, president of Chosen People Ministries in a recent email communication to his email list, which was obtained by the Baltimore Jewish Times.
talks about preparing to bring the Isaiah 53 campaign to Israel, to target young Israelis who are "becoming more and more spiritually minded. … It is time for young Israelis to hear the Gospel in a way they can understand, and we must make Jesus more accessible to them."
continued: "The Isaiah 53 campaign is distinctly Jewish; no one in Israel would ever think the prophet Isaiah is anything but Jewish!
We are presenting the Jewish Messiah through a Jewish prophet who is well-known to Israelis."
The plan is to hit Israel by the summer of 2014.
In 2010, Chosen People
brought a similar campaign to New York.
More than 4,000 individuals, according to Glaser
, requested the book associated with the campaign.
Six hundred of them were young Jewish seekers, all with whom the ministry followed up.
In 2012, the campaign hit Los Angeles.
Some 32,000 new visitors went to Isaiah53.com that spring.
"Missionaries continue to interact personally with the new Jewish contacts," wrote Glaser