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This profile was last updated on 9/24/14  and contains information from public web pages and contributions from the ZoomInfo community.

Misti A. Storie

Wrong Misti A. Storie?

Director of Training and Professi...

National Association of Alcoholism and Drug Abuse Counselors
1001 N. Fairfax St. Suite 201
Alexandria , Virginia 22314
United States

Company Description: Founded in 1972 as the National Association of Alcohol and Drug Abuse Counselors, NAADAC was created to represent the interests and concerns of substance abuse...   more

Employment History


  • MS
  • Master of Science degree
    American University
  • Master of Science degree , Professional Counseling
    Georgia State University
  • MA
  • Bachelor of Arts , Psychology
    Emory University
  • Bachelor of Arts degree , Psychology
    Emory University
24 Total References
Web References
"We [addiction professionals] work with ..., 24 Sept 2014 [cached]
"We [addiction professionals] work with treatment plans, and we are used to there being identifiable goals, symptoms, and results that we want to be able to work toward," says Misti Storie, director of training and professional development at NAADAC. "And so the structure that we used here was to make a treatment plan for our organization: We know there are things that need to be addressed, and here's how we know them. Here are the efforts that we're going to start making, and here are the end results that we're hoping to get to. And, here's how we know we've done it. And the document that was created … was our roadmap."
NAADAC's major symptom circa April 2013 was declining membership, Storie says. Some of the causes were outdated communications methods, stale member and prospect data, and complacency in customer service. It all had to change. "We had to make a drastic shift, quickly," she says.
NAADAC's investment in technology upgrades shows the importance of having a healthy infrastructure to support your association's work.
Barely six months later, NAADAC had upgraded its association management system (IMPak), redesigned its website-complete with responsive design and a new logo for the association-and moved to an email platform (Informz) that integrated with its AMS. "We couldn't do it piecemeal. It would not have had the same effect," says Storie. "So we just bit the bullet, dipped into our reserves, and secured the capital we needed to be able to make these changes quickly."
The aggressive changes worked. By the end of April 2014, NAADAC had increased membership 48 percent from a year prior, from 6,600 to a seven-year high of 9,799. Storie says the upgrades allowed NAADAC to kick a lot of bad habits and build a lot of new, good ones. To name a few:
Managing data better. With the AMS upgrade, NAADAC committed itself to getting all of its data housed in one place and up to date. Storie said the organization had collected "thousands and thousands" of contacts that had never been added to the database.
Just by sending our normal information out, this link is a constant membership recruitment tool that has increased our numbers exponentially without any extra staff time on our part," Storie says.
Appealing to a diversifying audience. Cleaned-up data revealed just how many people were coming to NAADAC from related professions, such as social workers, physicians, psychiatrists, and employee assistance professionals. Now, Storie, says NAADAC is looking to get its education approved by related organizations such as the National Association of Social Workers.
It was a lot of work, but worthwhile, Storie says. "There were lots of 18-hour days and 70-hour weeks," she says. And it will pay off for NAADAC's members and, by extension, for patients. "If we don't represent counselors in a way that keeps them informed of what is important and keeps them educated on the topics that are most evidence based, that will trickle down to patient care. … It had to be done for the sake of addiction treatment in the United States."
Storie admits NAADAC's situation last year wasn't pretty, but you don't have to be in the same place to take on the same kind of improvements. NAADAC's investment in technology upgrades shows the importance of having a healthy infrastructure to support your association's work. You don't need every bell and whistle, but getting the fundamentals right-and data management, mobile-friendly websites, and integrated engagement tracking are, by now, no doubt fundamental-creates a cascade effect of increased efficiencies and opportunities. "It was so empowering to know what a group of people can do when enabled to do their jobs well. We just needed to get it all organized in a way that lets them have the resources and the knowledge to do it well," Storie says.
NAADAC: About NAADAC - Contact Information, 7 Oct 2008 [cached]
Misti Storie, MAEducation & Training
Contact Us, 12 Sept 2012 [cached]
Misti Storie, MS Director of Training and Professional Development This e-mail address is being protected from spambots. You need JavaScript enabled to view it Biography
Misti Storie
NAADAC Consultant
Misti A. Storie, MS, is the ..., 1 Jan 2011 [cached]
Misti A. Storie, MS, is the Education and Training Consultant for NAADAC, The Association for Addiction Professionals. She is the Technical Writer and advisor for many of NAADAC's educational seminars, such as Integrating Treatment for Co-occurring Disorders: An Introduction to What Every Addiction Counselor Needs to Know; New Horizons: Integrating Motivational Styles, Strategies and Skills with Pharmacotherapy; Pharmacotherapy: Integrating New Tools into Practice; New Innovations in Opioid Treatment: Buprenorphine and Medication Management for Addiction Professionals: Campral Series that toured across the United States from 2006 to 2010. She has also primarily authored and edited The Basics of Addiction Counseling: Desk Reference and Study Guide, tenth edition and numerous articles and book chapters concerning addiction-related issues. Storie holds a Master of Science degree in Professional Counseling from Georgia State University, a Master of Science degree in Justice, Law and Society from American University and a Bachelor of Arts degree in Psychology from Emory University, with minors in Sociology and Violence Studies.
Contact Us, 17 Mar 2011 [cached]
Misti Storie, MA Education & Training Consultant This e-mail address is being protected from spambots.
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