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Wrong Mirra Retreatments?

Mirra Retreatments

Kroger Co.

HQ Phone: (513) 762-4000

Kroger Co.

1014 Vine St.

Cincinnati, Ohio 45202

United States

Company Description

Kroger, the nation's largest traditional grocery retailer, has 14 stores throughout the Triangle, including Apex (1), Cary (1), Garner (1), Fuquay-Varina (1), Raleigh (4) and Durham (6). Headquartered in Cincinnati, the company employs nearly 400,000 asso... more

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Web References

Kroger's Mirra Retreatments ...

privatelabelmag.com [cached]

Kroger's Mirra Retreatments line is reminiscent of the spa with items like this Loofah Facial Pad.

The Mirra brand is presented in several smaller lines including Daily (routine care), Renew (body care) and Retreatments (spa supplies). Each line shares a similar look with varying color schemes from vibrant oranges to soothing greens. The Mirra Daily line includes shampoo, conditioner, hair spray, sculpting gel, pomade, mouse and lustre serum. Shelved beside salon brands John Frieda and Nexxum, the Mirra brand is a visual standout infused with unusual ingredients like cactus, elder and red tea extracts. With its red and orange stripped band, its look is as noticeable as its price. While 13.5 ounces of Nexxus's Diametress shampoo sells for $12.99, 14 ounces of Mirra shampoo costs a mere $3.99.

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