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2011-02-01T00:00:00.000Z

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Mirra Retreatments

Kroger Co.

HQ Phone: (513) 762-4000

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Kroger Co.

1014 Vine St.

Cincinnati, Ohio 45202

United States

Company Description

Every day, the Kroger Family of Companies makes a difference in the lives of eight and a half million customers and 431,000 associates who shop or serve in 2,778 retail food stores under a variety of local banner names in 35 states and the District of Col ... more

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Background Information

Web References


Kroger's Mirra Retreatments ...

privatelabelmag.com [cached]

Kroger's Mirra Retreatments line is reminiscent of the spa with items like this Loofah Facial Pad.

...
The Mirra brand is presented in several smaller lines including Daily (routine care), Renew (body care) and Retreatments (spa supplies). Each line shares a similar look with varying color schemes from vibrant oranges to soothing greens. The Mirra Daily line includes shampoo, conditioner, hair spray, sculpting gel, pomade, mouse and lustre serum. Shelved beside salon brands John Frieda and Nexxum, the Mirra brand is a visual standout infused with unusual ingredients like cactus, elder and red tea extracts. With its red and orange stripped band, its look is as noticeable as its price. While 13.5 ounces of Nexxus's Diametress shampoo sells for $12.99, 14 ounces of Mirra shampoo costs a mere $3.99.

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