Executive Director, NAWBO-LA
Managing Director, Chraft PR
Mina Trujillo, is Founder and Managing Director of Chraft PR, a Public Relations, Brand Marketing, Advertising and Conference Producing Agency.
Prior to starting Chraft PR, Mina was Marketing Director, West Coast for J.H. Cohn, the 14th largest accounting firm in the United States.
In that capacity Mina
initiated, planned, directed, and executed all strategic branding, marketing and business development initiatives for the firm in the West Coast market.
Mina's background spans 20 years of strategic branding and marketing expertise having begun her
career at China Airlines international marketing department.
After 8 years in the airline industry, she went to work at the global accounting firm Arthur Andersen in the Los Angeles office and supported the North America Audit Practice in various marketing activities.
Following Arthur Andersen, Mina worked in a Corporate Finance role at Universal Pictures where she oversaw the reporting of 5 business units, including Corporate, Parks and Strategic Planning.
Mina then joined the Los Angeles office of Navigant Consulting to direct marketing projects and business development initiatives for a newly formed venture in the Los Angeles market.
has founded three companies.
One of the most recent successes was a color cosmetic business which was formed in 2002 with presence in Los Angeles and New York City.
In this capacity, Mina
led all the product development, public relations, marketing, branding and creative efforts for the company and was succesful in landing the start-up venture in major department stores and garnered attention from national media.
The company grew from the start-up phase to distribution in major national department stores in the west and east coasts, including Macy's east, Henri Bendel NYC among a number of other well known shopping destinations.
has been instrumental in assisting clients' expand their market facing programs and deliver a number of strategic business development initiatives which have led to increased name recognition in various industries, including Retail, SEC/Capital Markets, Hospitality, TV/Entertainment, and Private Equity industries.
In addition to brand marketing and public relations, Mina's
had deep expertise developing industry business conferences, seminars, and execuitve level forums.
Mina graduated with a Bachelor of Science in Business Administration from Mount St. Mary's College in Brentwood, California.