"Our vision is to use innovative technology to empower consumers and create new ways for them to engage with our brands, their social networks and each other at the point of purchase," said Mikel Durham, chief innovation officer at PepsiCo Foodservice.
So, with the creation of Dunkin' Donuts' new Mountain Dew Coolatta, the refreshment factor simply soars. It's as if energy is meeting innovation on a higher plane," said Mikel Durham, Senior Vice President and Chief Innovation Officer of PepsiCo Foodservice. "Mountain Dew is the original energy drink, and we believe we have created the ultimate refreshing frozen beverage by bringing Mountain Dew's unique taste and energy credentials into Dunkin' Donuts' invigorating Coolatta portfolio."
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