Mike WaltherWrong Mike Walther?
2441 Bellevue Ave.
Daytona Beach, Florida 32114
Company Description: At DMEautomotive, we focus on combining multiple communication channels to create the most effective, personalized relationship marketing available. By using a... more
"Current service reminder marketing programs are based on outdated and broken techniques that focus on old standards of vehicle miles driven, rather than the needs, desires and behaviors of today's customer -- costing dealers real money in lost customers, ever-increased time between service visits, and lower service to sales conversion," said Mike Walther, president and CEO of DMEautomotive.
Walther noted that Driver Connect launched just as the mobile app “wave” began to hit its tipping point. Smartphone adoption is now happening ten times faster than the 80s PC revolution – two times faster than the 90s Internet boom – and three times faster than social media adoption.
“We are proud that our Customer Journey program has been recognized with this technology leadership award,” Mike Walther, president and CEO of DMEautomotive.
Based on ongoing DMEa consumer research and the best practices of hundreds of early adopting dealers, The Pocket Revolution: The Complete Guide to a Killer Mobile App enables dealerships to leverage the unique power of a revolution that is able to quite literally place their dealerships firmly and securely in their customers’ ‘pocket.’ The Pocket Revolution is the first eBook to break out key mobile app best practices for dealerships, including:
– How to BUILD IT (packaging the right mix of pro-consumer and pro-dealer tools so it’s used often, not deleted, and drives new service and sales biz)
– How to COMMUNICATE (all centered around relevant, vehicle lifecycle messaging)
– How to MARKET IT (to drive constant downloads)
– How to MEASURE SUCCESS (and set the right performance benchmarks)
“Dealers who start their ‘app-ucation’ now will be well ahead of the game,” continued Walther. “And The Pocket Revolution will help accelerate that process so that, a year from now, readers will have an app that creates incredible value for their service customers and a receptive new database of always-connected users to market to.”
The Pocket Revolution: The Complete Guide to a Killer Mobile App is available for download, free of charge at www.dmeautomotive.com, and in print and electronic versions on amazon.com for $2.99.
DMEautomotive (DMEa) is the industry leader in science-based, results-driven automotive marketing, and provides turnkey marketing to the largest and most innovative automotive organizations, from automobile dealers to many of the largest aftermarket companies in the U.S. DMEa's uniquely panoramic view of the complete automotive sales and service market, combined with its cutting-edge, science-based marketing programs, increases customer yield, conversion and retention.
DMEa does not take marketing performance on faith, and each product and service is measured by a simple, precise scientific approach: Is it true? Prove it.
“This event is really an opportunity for us to enjoy this nationally celebrated race, and to have it take place just across the way from our corporate offices at the Daytona International Speedway makes it more special for us,” said Mike Walther, President and CEO of DMEautomotive. “It’s a great way to get together in an atmosphere that epitomizes the spirit of our company.
Walther noted that DMEa technology is able to 1) automatically segment dealership customer bases down to make, model, amount-financed, payment, rate and value, and 2) match those customers with available vehicles in the dealership’s inventory.
DMEautomotive is currently creating new opportunities for dealerships to obtain consent from their customers, such as Personalized URLs that will be distributed through targeted mail and email.
"This new guideline actually opens up many new opportunities for connecting one-on-one with consumers that provide the requisite consent, and DMEautomotive will ensure dealerships are matched with these opportunities while helping them to remain FTC compliant," said Mike Walther, president, DMEautomotive.
Daytona Beach, FL -- October 19, 2011 – DMEautomotive, the industry leader in science-based, results-driven automotive marketing, today announced a new affordable “card-free” customer loyalty program for auto dealerships designed to eliminate the usual administrative hassles associated with rewards programs and drive greater retention, service revenue, and car sales.
“We listened to what both consumers and dealers want in a loyalty program: no administrative hassles, no cards, greater flexibility and cost-efficiency and, importantly, precision targeting based on market realities,” said Mike Walther, president and CEO of DMEautomotive. “We know that dealers are currently facing major challenges: new car profits are almost nil, customers are retaining their vehicles for longer than ever, and the economy is tightening car owner wallets, making them more reluctant to spend on maintenance.
Walther further noted that in today’s market, comm