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This profile was last updated on 12/17/14  and contains information from public web pages and contributions from the ZoomInfo community.

President and Chief Executive Off...

DMEautomotive LLC
2441 Bellevue Ave.
Daytona Beach , Florida 32114
United States

Company Description: At DMEautomotive, we focus on combining multiple communication channels to create the most effective, personalized relationship marketing available. By using a...   more

Employment History


  • BBS degree , Economics and Business Administration
  • BBA Degree , Economics and Business Administration
98 Total References
Web References
Leadership, 9 July 2014 [cached]
Mike Walther Chief Executive Officer
DMEautomotive News and Events, 9 July 2014 [cached]
And this can only be accomplished with new era technology and techniques, and by marketing to the customer and how they behave, not to the vehicle.”

Walther noted that today’s consumers are driving fewer miles, keeping their cars longer, and researching more which is costing U.S. dealerships hundreds of millions of dollars in lost service revenue annually.

Unlike any other retention-marketing platform, Journey NXT is built around the unique behaviors of each specific consumer for each individual dealer.
Almost 60% of a dealership’s service center revenue comes from just 23% of its loyal customers, so a focus on growing and retaining a loyalist customer base is mission critical,” said Mike Walther, president and CEO of DMEautomotive. “Until now, the industry has lacked a truly comprehensive, actionable system for measuring customer loyalty.
The webinar takes place on Thursday, September 12th at 2 p.m. EDT.

"Current service reminder marketing programs are based on outdated and broken techniques that focus on old standards of vehicle miles driven, rather than the needs, desires and behaviors of today's customer -- costing dealers real money in lost customers, ever-increased time between service visits, and lower service to sales conversion," said Mike Walther, president and CEO of DMEautomotive.

Driver Connect 2.0 also adds the ability to market to customers with information-rich, customizable new and used vehicle detailed specifications, and native tablet support for iPad Classic, iPad Mini, iPhone and Samsung Galaxy – an important addition given that tablets are forecast to outsell notebooks for the first time this year.1

“Driver Connect started a new mobile app revolution in the dealership, and version 2.0 represents that revolution’s next wave,” said Mike Walther, president and CEO of DMEautomotive. “The enhancements essentially transform this mobile app from a communication channel into a real-time relationship-building tool.
The webinar will take place on March 28th at 2 p.m. EDT.

“Smartphone adoption is happening ten times faster than the ‘80s PC revolution, and twice as fast as the ‘90s Internet boom,” said Mike Walther, president and CEO of DMEautomotive. “But, in spite of the fact that half of all consumers are dedicated app users, only one-in-ten reports having a dealership app.
Users are able to browse new and used car inventory, easily schedule service appointments, manage their vehicles’ service histories, and receive targeted dealership alerts and offers on demand - or as part of the integrated sales and service communications that are the centerpiece of DMEautomotive’s Customer Journey marketing and retention program.

Walther noted that Driver Connect launched just as the mobile app “wave” began to hit its tipping point. Smartphone adoption is now happening ten times faster than the 80s PC revolution – two times faster than the 90s Internet boom – and three times faster than social media adoption.

Dealer Marketing Magazine’s Technology Leadership Awards are divided into 11 distinct categories for businesses demonstrating the most innovative technology solutions in the automotive industry.

“We are proud that our Customer Journey program has been recognized with this technology leadership award,” Mike Walther, president and CEO of DMEautomotive.

Half of their customers are now regular app users, but only about 1-in-10 have a dealership or auto service provider app,” said Mike Walther, CEO of DMEautomotive. “Dealers know they need to start building mobile apps into their marketing mix, because apps are the key retailing platform of the future; but, until The Pocket Revolution, no practical resources have been available to help a retailer design and execute an effective mobile app strategy. This book illustrates, step-by-step, how to put a ‘killer’ dealer app strategy in place – and one specifically engineered to generate business from increasingly dealer-disloyal service customers.”

Based on ongoing DMEa consumer research and the best practices of hundreds of early adopting dealers, The Pocket Revolution: The Complete Guide to a Killer Mobile App enables dealerships to leverage the unique power of a revolution that is able to quite literally place their dealerships firmly and securely in their customers’ ‘pocket.’ The Pocket Revolution is the first eBook to break out key mobile app best practices for dealerships, including:

– How to BUILD IT (packaging the right mix of pro-consumer and pro-dealer tools so it’s used often, not deleted, and drives new service and sales biz)
– How to COMMUNICATE (all centered around relevant, vehicle lifecycle messaging)
– How to MARKET IT (to drive constant downloads)
– How to MEASURE SUCCESS (and set the right performance benchmarks)

“Dealers who start their ‘app-ucation’ now will be well ahead of the game,” continued Walther. “And The Pocket Revolution will help accelerate that process so that, a year from now, readers will have an app that creates incredible value for their service customers and a receptive new database of always-connected users to market to.”

The Pocket Revolution: The Complete Guide to a Killer Mobile App is available for download, free of charge at, and in print and electronic versions on for $2.99.

About DMEautomotive
DMEautomotive (DMEa) is the industry leader in science-based, results-driven automotive marketing, and provides turnkey marketing to the largest and most innovative automotive organizations, from automobile dealers to many of the largest aftermarket companies in the U.S. DMEa's uniquely panoramic view of the complete automotive sales and service market, combined with its cutting-edge, science-based marketing programs, increases customer yield, conversion and retention.

DMEa does not take marketing performance on faith, and each product and service is measured by a simple, precise scientific approach: Is it true? Prove it.

In addition to the private DMEautomotive area filled with food, refreshments, and casual seating, attendees also had access to the Sprint FANZONE that offered them exclusive access to driver Q&A sessions, entertainment, the garage windows and driver introductions.

“This event is really an opportunity for us to enjoy this nationally celebrated race, and to have it take place just across the way from our corporate offices at the Daytona International Speedway makes it more special for us,” said Mike Walther, President and CEO of DMEautomotive. “It’s a great way to get together in an atmosphere that epitomizes the spirit of our company.

Consumer behavior is undergoing a sea change as profound as the shift from mainframe to desktop computing,” said Mike Walther, president of DMEautomotive. “Far more people now prefer to access info via on-the-go apps.
And, because the communications are precision-segmented and automated, the process is extremely cost-effective.”

Walther noted that DMEa technology is able to 1) automatically segment dealership customer bases down to make, model, amount-financed, payment, rate and value, and 2) match those customers with available vehicles in the dealership’s inventory.

In order to protect consumers’ right to privacy, recent amendments to the Telemarketing Sales Rules will restrict non-informational telemarketing calls that deliver prerecorded messages without a consumer’s express written agreement.

DMEautomotive is currently creating new opportunities for dealerships to obtain consent from their customers, such as Personalized URLs that will be distributed through targeted mail and email.

"This new guideline actually opens up many new opportunities for connecting one-on-one with consumers that provide the requisite consent, and DMEautomotive will ensure dealerships are matched with these opportunities while helping them to remain FTC compliant," said Mike Walther, president, DMEautomotive.


Daytona Beach, FL -- October 19, 2011DMEautomotive, the industry leader in science-based, results-driven automotive marketing, today announced a new affordable “card-free” customer loyalty program for auto dealerships designed to eliminate the usual administrative hassles associated with rewards programs and drive greater retention, service revenue, and car sales.

“We listened to what both consumers and dealers want in a loyalty program: no administrative hassles, no cards, greater flexibility and cost-efficiency and, importantly, precision targeting based on market realities,” said Mike Walther, president and CEO of DMEautomotive. “We know that dealers are currently facing major challenges: new car profits are almost nil, customers are retaining their vehicles for longer than ever, and the economy is tightening car owner wallets, making them more reluctant to spend on maintenance. And, with 46.5% of gross profits coming from the service/parts dept*, the need for a turnkey loyalty program that uses marketing science to generate high value service traffic and customer retention – and increased profitability - is mission critical.”

Walther further noted that in today’s market, comm

"We launched Driver Connect to the ..., 9 April 2014 [cached]
"We launched Driver Connect to the industry in 2012 because we knew that nothing was going to be more critical to dealership service and customer retention than engaging customers where they are increasingly spending their time, on their smartphones," said Mike Walther, president and CEO of DMEautomotive.
"We are thrilled that ..., 8 April 2014 [cached]
"We are thrilled that DealerSocket has chosen DMEautomotive as their primary provider of call center services," said Mike Walther, CEO of DMEautomotive.
According to Mike Walther, ..., 6 May 2014 [cached]
According to Mike Walther, president and CEO of DMEautomotive, the "always-on" power of mobile apps provides a critical retention weapon for dealers - and against the growing epidemic of "dealership avoidance. And, as the data shows, it appears to be working. Because mobile apps can allow dealers to track their customer's vehicle lifecycles - and signal they're entering the buying phase - dealers and brands can target people with personal offers at the right time.
"Consumers who have downloaded a dealership's app quite literally have that dealership's inventory in their pocket. So, when it is time to purchase a vehicle, it makes sense that they will check there first," said Walther.
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